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November 29, 2012
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News and information on the cleaning products industry

  Business Update 
  • P&G aims to revamp marketing
    Procter & Gamble is taking a closer look at its marketing messages for Tide and other brands. "It's based on the fact that we get meaningful insights into what consumers really want. We then translate that into noticeably superior products and then we communicate that superiority into a benefit-driven idea and proof of performance," said Marc Pritchard, the company's global brand building officer. American City Business Journals/Cincinnati/Cincy Biz Blog (11/21) LinkedInFacebookTwitterEmail this Story
  • Zap these common holiday stains
    As the holidays approach, so does the possibility for stains. Real Simple features tips from Brian Sansoni of the American Cleaning Institute on how cleaning products can help remove stains caused by items such as wine, gravy and cranberry sauce. Real Simple (12/2012) LinkedInFacebookTwitterEmail this Story
  • 2-trigger spray bottle aims to improve child safety
    According to research from Ohio-based Nationwide Children's Hospital, 40% of injuries to children from cleaning products come from bottles with nozzles. Scientists have developed a bottle that requires the holder to press two triggers instead of one. CNN (11/27) LinkedInFacebookTwitterEmail this Story
  • Other News
  Science and Policy 
  • Antibacterial hand soap, triclosan safe despite public uncertainty
    The Food and Drug Administration has for decades withheld a final ruling on triclosan, which is a key ingredient in antibacterial soaps, but the evidence clearly shows it is safe and effective, writes Paul Alexander. "Antibacterial products are as important today as they have ever been. Yet because of the inability of the government to take definitive action, the fate of one substance -- triclosan -- hangs in the balance," he writes. RealClearPolicy (11/29) LinkedInFacebookTwitterEmail this Story
  • Other News
  • The future of enzyme-based, low-temperature detergents
    Manufacturers including Procter & Gamble and Unilever are developing detergents that aim to reduce carbon footprints and the use of heated water. The challenge is to create products that don't break the bank for consumers who want eco-friendly solutions. Forbes (11/26) LinkedInFacebookTwitterEmail this Story
  • Unilever seeks sustainable, odorless pretreater
    Unilever is using its Open Innovation team to add business while reducing its impact on the environment. The team recently made three requests for solutions, including a solution that break downs fatty deposits in clothing and on hard surfaces in a sustainable, odorless way. The solution may be used as a detergent pretreater. CPG Matters magazine (11/2012) LinkedInFacebookTwitterEmail this Story
  ACI News 
  • Warm Hands, Warm Hearts -- helping those affected by Superstorm Sandy
    ACI and the American Association of Family & Consumer Sciences have launched "Warm Hands, Warm Hearts," an effort to gather gloves, mittens and hand soap for those affected by Superstorm Sandy. "With the cold weather upon us, we're asking the public to donate gloves and mittens that can be sent directly to families affected by Sandy along with bars of soap gathered by ACI," said Nancy Bock, ACI senior vice president of education. For more information, visit ACI's website. LinkedInFacebookTwitterEmail this Story
  • ACI webinar: Better laundry practices -- just in time for the holidays
    ACI is hosting a free webinar Dec. 5 to share practical information about better laundry practices. ACI wants to ensure consumers keep an eye on safe use and storage of laundry products during the holiday season. For more information, contact Nancy Bock. Read more from ACI. LinkedInFacebookTwitterEmail this Story
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If only we'd stop trying to be happy we could have a pretty good time."
--Edith Wharton,
American writer

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