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December 26, 2012
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • British newspapers look abroad for growth possibilities
    A majority of U.K. newspapers' digital readers are overseas, forming an inviting target audience for U.K. papers' expansion beyond national boundaries. The problem is generating revenue from advertisers who might want to reach those readers, with an overseas strategy demanding separate attention for each market, experts note. The Guardian (London) (12/25) LinkedInFacebookTwitterEmail this Story
  • Global online newspaper king redefines digital news formula
    The Daily Mail's website, the Mail Online, is world's leading online newspaper site -- but it has little in common with the newspaper that publishes it, this article notes. The site offers little in the way of original reporting and instead concentrates on the tastes of a globe-spanning audience. As a result, the U.K.'s Mail Online had an estimated worldwide audience of more than 50 million last October. eMarketer (12/26) LinkedInFacebookTwitterEmail this Story
  • HuffPost Live named 2012's most innovative media product
    Huffington Post's HuffPost Live -- which offers 12 hours of daily video in a flowing format that eschews the show-driven model of cable news -- has been selected by Mashable readers as the most innovative media product of the year. The site's success in part can also be attributed to its wide distribution on and an array of AOL's many other sites. "That's really where the business lies, creating all that content and being able to put it in places where the eyeballs are," said HuffPost President Roy Sekoff. Mashable (12/24) LinkedInFacebookTwitterEmail this Story
  Customer Intelligence 
  • Marketers seek industry standard for cross-platform metrics
    Marketers are struggling to make sense of performance data from multiple different platforms, with digital's cost-per-impression and cost-per-click metrics failing to translate easily into the standard metrics used in other platforms. Almost half of marketers believe a simple count of unique viewers or visitors will likely emerge as the industry standard for cross-platform measurement, according to a survey by ANA and Forrester Research. eMarketer (12/26) LinkedInFacebookTwitterEmail this Story
  • Can mobile advertising stop being weird?
    Mobile advertising is still seen by many brands as simply "online paid advertising made little," says Melissa Parrish, a senior analyst at Forrester Research. That undervalues the medium and leads marketers to miss out on mobile's true potential, Parrish argues. "Mobile advertising is in a really weird place right now," she says. Chicago Tribune (tiered subscription model) (12/25) LinkedInFacebookTwitterEmail this Story
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Never get so fascinated by the extraordinary that you forget the ordinary."
--Magdalen Nabb,
British author

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    American Press Institute
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    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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