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December 4, 2012
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • News Corp. announces an end to tablet-only pub The Daily
    News Corp. is doing away with its tablet-only publication, The Daily, later this month. The decision reveals the many shortcomings of tablet devices as a platform for news, posing difficulties in finding desired content and offering a presentation limited by the tiny screen. In addition, readers deemed The Daily's general-appeal content occasionally interesting but not essential, notes Joshua Benton. Reuters/Felix Salmon blog (12/3), Nieman Journalism Lab (12/3) LinkedInFacebookTwitterEmail this Story
  • All online models are on the table, says Washington Post chief
    The Washington Post is now looking at different kinds of paid online subscription models but the company has yet to find one that would increase profits, said CEO Donald Graham. In the past, Graham has flatly said that no pay model would work. But, speaking at a session of the UBS Global Media and Communications Conference, Graham said, "we are going to continue to study every model of paywall and think about that, as well as think about keeping it free." (12/3) LinkedInFacebookTwitterEmail this Story
  • U.K. tabloids offer iPad editions for free
    The U.K.'s Daily Mirror and sister tabloid Daily Record in Scotland are offering their iPad editions free on weekdays. The strategy raises immediate revenue questions, as "what we are likely seeing is the iPad being used to prop up circs, more than the definition of a whole new business model in its own right," writes Robert Andrews. (12/3) LinkedInFacebookTwitterEmail this Story
  • Other News
  • BuzzFeed aims high with magazine-like long-form journalism
    BuzzFeed aims for a true print-magazine style experience as it turns to long-form publishing with both high-quality content and sophisticated, relaxing presentation. The open question, though, is whether the model can be sustained and supported with advertising, writes Jeff John Roberts. (12/3) LinkedInFacebookTwitterEmail this Story
  Customer Intelligence 
  • Marketers boost mobile spending; most see strong results
    Marketers will spend $1.8 billion on mobile display ads this year, roughly triple their 2011 total, according to an eMarketer report. More than half of mobile advertisers said they saw either "moderate" or "good" returns on their investments, while about one quarter said they'd seen "inconsistent" results from their mobile display campaigns. eMarketer (12/4) LinkedInFacebookTwitterEmail this Story
  • Survey: Mobile ads have a marked influence on purchasing
    The influence of mobile and social on tech purchases is surprisingly high, according to an IDG Research Services survey. More than 9 in 10 tablet users and 72% of smartphone owners look for product reviews with their devices, and purchase-related activity was 70% or higher for both groups. Seeing a mobile ad drove 43% of consumers to the research phase, 21% to purchase. The survey also found that social media exposure had a positive effect on tech buying as well. "Mobile usage has been soaring for a while but advertising has not. This research is a wake-up call for marketers," says IDG Global Solutions president Matthew Yorke. ClickZ (12/3) LinkedInFacebookTwitterEmail this Story
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It is astonishing what force, purity and wisdom it requires for a human being to keep clear of falsehoods."
--Margaret Fuller,
American journalist and women's rights activist

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    American Press Institute
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    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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