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June 19, 2012
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Today's Buzz 
  • Why "Zuckerberg's Law" was made to be broken
    "Zuckerberg's Law" -- the idea that people will share twice as much information via social channels each year -- has a fatal flaw, Simon Dumenco writes: Without a corresponding spike in our interest in other people's actions, additional sharing simply increases the useless noise clogging social networks. "Automatically disseminating/publishing certain information at mass scale ... is simply a waste of time and bandwidth," Dumenco writes. Advertising Age (tiered subscription model) (6/18) LinkedInFacebookTwitterGoogle+Email this Story
Keys to Planning a Smart Infrastructure
6/28/2012 1:00 PM EST
As our infrastructure systems age and obsolescence looms; governments, regulators, and infrastructure operators face critical decisions that are shaping the future of these systems. Join Ovum Analyst Stuart Ravens and IBM's Dr. Ben Amaba as they discuss 7 keys for creating smarter infrastructure systems. Register today!
Network Update 
  • Facebook buys, developer of facial-recognition software, which develops the facial-recognition software used to tag people in photos on Facebook, has been acquired by the social network. Financial terms weren't disclosed, but the announcement does contain some suggestion that the team will focus on mobile tools following the buyout. said it will continue to support its third-party developer community following the acquisition. Computerworld/IDG News Service (6/18) LinkedInFacebookTwitterGoogle+Email this Story
  • LinkedIn gives brands new targeting tools
    LinkedIn is rolling out targeted status updates, which let brands target their pages' status updates to specific groups of users. Brands can target messages at users based on geography, job title, seniority and other user-provided information. "To now go out and be able to target vice presidents of IT at companies with 500 employees and larger and send them a very specific message about enterprise software, that is a very specific message that those people have a high interest in receiving," said Jonathan Lister, LinkedIn's North America sales and marketing chief. Adweek (6/19) LinkedInFacebookTwitterGoogle+Email this Story
Ideas in Action 
  • T-Mobile builds buzz with "tweet race"
    T-Mobile won 32,000 mentions and 395,000 website visits by staging a "tweet race" that rewarded contestants who sent out the most widely shared tweet in a given time slot. Other brands have staged real-world races with social media elements, but T-Mobile is running its entire contest online, senior social media manager Andrew Vitellaro says. "We landed on Twitter, because we really wanted people's social graph to decide the race here," Vitellaro says. (6/18) LinkedInFacebookTwitterGoogle+Email this Story
  • Febreze to thank its fans on Facebook a million times over
    Procter & Gamble's Febreze is celebrating its millionth Facebook fan with a live-streamed stunt in which the company's employees will thank fans a million times in 52 hours, often in unison -- and sometimes in French. Kraft and AT&T have also run promotions related to Facebook-fan milestones. Mashable (6/18) LinkedInFacebookTwitterGoogle+Email this Story
  • CEO: Financial advisers must embrace social media
    Social media are driving change in a way as dramatic as the invention of the Gutenberg printing press, and financial advisers must be ready, said Jason Seiden, co-founder and CEO of Ajax Social Media. That means advisers must start working on their social media story, he said. (6/15) LinkedInFacebookTwitterGoogle+Email this Story
Research and Reports 
  • Bosses like social media, but employees aren't so sure
    Executives are more upbeat about social media as a means to build company culture than their workers are, according to a Deloitte study. About 4 in 10 executives polled for the study said they think social media tools help maintain workplace culture, but only 21% of their workers said they felt the same way. Inc. online (6/18) LinkedInFacebookTwitterGoogle+Email this Story
The Takeaway 
  • Marketers curate content to boost social feeds
    Brands such as PepsiCo and Intel are curating content from across the Web in order to keep people interested in their various social media feeds. Well-chosen content can help increase brands' reach, says Pepsi digital chief Shiv Singh, since people "snack on the content, and share it and publish it ... into the news feeds of their friends, so in a sense they become the marketers and the advocates for us." Adweek (6/19) LinkedInFacebookTwitterGoogle+Email this Story
  • Kickstarter fundraisers share the keys to their success
    Kickstarter can be a great tool for raising funds for all kinds of projects, but since fewer than half of all Kickstarter campaigns are successfully funded, it's important to approach the platform with a game plan. Three Web-video creators with successful Kickstarter campaigns under their belt recently shared what their experiences had taught them. Among their tips: Ask for a little bit more than your project requires to ensure you'll have enough money to cover various fees, and be sure to use the platform's engagement tools to keep your fans excited and promote online buzz. SmartBrief/SmartBlog on Social Media (6/19) LinkedInFacebookTwitterGoogle+Email this Story
Social Shareable 
  • Lost languages show culture's fragility
    There are about 7,000 languages on the planet -- but one is lost every other week as elderly speakers die and children embrace mainstream languages such as English or Spanish. Linguistic homogenization is wreaking havoc on ancient tribal cultures, with young people forgetting the culture and values that informed previous generations, Russ Rymer writes. National Geographic (7/2012) LinkedInFacebookTwitterGoogle+Email this Story
Position TitleCompany NameLocation
Director of Digital & Social MediaSuffolk UniversityBoston, MA
Account Supervisor - Digital - PREdelmanWashington, DC
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[T]here's more to life than obsessing about what everyone else is doing."
--Simon Dumenco, writing in Advertising Age
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.

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