Facebook adds Hot Studio designers to its team | Lance marks 100 years with new look, products | Taco Bell introduces Cool Ranch Doritos taco with explosive 3D cinema ad
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March 15, 2013
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GM puts Commonwealth under McCann; Goodby staff is in limbo
About 200 Goodby Silverstein & Partners employees are unsure of their fate in light of GM's decision to put McCann in charge of the Chevrolet brand through its global advertising agency Commonwealth. The move included a buyout of GSP's 50% interest in Commonwealth. "When Commonwealth was formed as a 50-50 joint venture between two agencies at two different holding companies, it prompted a lot of skepticism across the industry that it could ever work," writes Rupal Parekh. Advertising Age (tiered subscription model) (3/14)
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Facebook adds Hot Studio designers to its team
Facebook has acquired the employees of design agency Hot Studio, the social network said in a blog post. Hot Studio's designers will soon go to work in Facebook's Menlo Park, Calif., and New York offices. "We began working with Hot Studio on a few projects several months ago. Immediately, we recognized the synergy between our teams and their remarkable talents," said Facebook' director of design, Margaret Stewart. Adweek (3/14)
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Creative
Lance marks 100 years with new look, products
Snack brand Lance is celebrating its 100th anniversary with a revamped logo and packaging, new products, and a social media campaign. To enter for the chance to win $100,000, participants have 100 days in March through June to submit photos of their families enjoying Lance snacks. MediaPost Communications/Marketing Daily (3/14)
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Is Pricing Low Your Strategy to Success? Think again.
Pricing is the heart of a business. It affects everything you do and is affected by everything you do. Economists talk of supply and demand as key factors behind pricing—successful entrepreneurs manipulate demand by making their products more desirable. These six steps will help you determine the right price for your product or service, read the article and learn how to get pricing right.

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History's "The Bible" takes cues from Gibson's "Passion"
The History Channel miniseries "The Bible," from producer Mark Burnett, has combined religious appeal and Bible-era violence in a way similar to Mel Gibson's "The Passion of the Christ" movie. "The Bible" has also borrowed heavily from the "Passion" marketing plan: Producers "linked up with faith-based groups, distributed study guides, and previewed the series at churches," writes Bilge Ebiri. The series is finding success much as the 2004 movie did, drawing in the biggest cable audience this year. Bloomberg Businessweek (3/14)
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The ROI of Privacy with TRUSTe Solutions
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Study reveals the best interactive tablet magazine ads
Of the 13,000 ads running on magazines' tablet editions in the second half of 2012, 9,500 were interactive and half of readers who saw them engaged with them, according to Starch Digital data from GfK MRI Starch Advertising Research. The automotive category -- for example, an Avis rent-a-car ad instructing readers to "Move/turn/shake" -- led the field in inspiring interaction, according to the study. Advertising Age (tiered subscription model) (3/14)
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Marketer News
Samsung reveals Galaxy S4 at Radio City event
Samsung Electronics used a glitzy presentation that it streamed live from New York's Radio City Music Hall on Thursday night to introduce the Galaxy S4, an Android smartphone that ratchets up the South Korean company's competition with Apple with a range of new features. New software includes eye-tracking, gesture control and sensors that monitor the weather and the users' health. Los Angeles Times (tiered subscription model) (3/15)
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Technology
Facebook could adopt Twitter's topical hashtags
Facebook is looking to borrow from rival social network Twitter by incorporating use of the hashtag. Seen as a sign of heated competition for mobile advertising, Facebook is experimenting with the idea that clicking on a hashtag would pull up all posts about similar topics or events "so it can quickly index conversations around trending topics and build those conversations up, giving users more reason to stay logged in and see more ads," write Evelyn M. Rusli and Shira Ovide. The Wall Street Journal (3/14)
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Association News
Targeting Audiences Webinar
Join Robin Hafitz, CEO of Open Mind Strategy, on April 9 as she teaches you how to take a list of demographics and psychographics and turn them into insights that provide strategic focus. Also, learn techniques to interpret data about your audience. This webinar is perfect for account managers, planners, marketers and creatives and also open to members and non-members.

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4A's Client PR Committee Releases Survey Results
The 4A's Client Public Relations Committee has released results from a recent survey designed to help agency leaders determine whether and how best to integrate public relations into their service offerings. The survey was fielded in September 2012, with more than 100 agencies participating. Learn takeaways such as: 52% of respondents report that advertising is a more stable revenue source than public relations, but 54% say that PR is more profitable.

Download the survey.
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Adventure is not outside man; it is within."
-- George Eliot,
British writer
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