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- Bloggers take their place beside the fashion runway
Bloggers have become an influential voice among fashion media and make up 40% of those covering New York Fashion Week. The industry also looks to ordinary consumers, who post so-called "haul videos" -- clips of what they've bought -- that provide instant feedback on what's moving at the retail. Reuters
(9/15)       
| Company Watch | | |
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- CEO: Yahoo! has no plans to sell Alibaba stake
Yahoo! does not plan to sell its 40% interest in China's Alibaba Group, despite speculation to the contrary, CEO Carol Bartz told The Wall Street Journal, adding that she will likely join the Chinese e-commerce giant's board of directors later this year. Bartz also said she needs more time to complete a successful turnaround of the company, which pioneered online search in the 1990s. The Wall Street Journal (tiered subscription model)
(9/15)
- Web marketers can lock in ad rates via new service
Brand.net has created a new online ad buying platform that calculates ad rates for a certain date and segment and gives marketers the ability to lock in the price. The company will not hold inventory, but will place the ads on the appropriate network or exchange on the agreed-upon date. If the forecast price is less than the actual rate at the time of the buy, Brand.net will take a loss, and if it's higher, the firm will keep the extra dollars. Advertising Age (tiered subscription model)
(9/15)
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- Survey: Job market for advertising to remain flat through end of year
The vast majority ad and marketing executives do not foresee adding full-time staff through the end of 2010, according to a poll by The Creative Group. One in 10 executives said they would increase their full-time roster and 7% anticipate employee cuts, while the remainder expect to maintain the status quo, according to the survey. Adweek
(9/15)
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- OnStar makes moves beyond being emergency service
OnStar, in a continuing push beyond its core function as an emergency communications tool, is conducting tests of voice-activated texting and a tool to allow users to speak updates on Facebook or hear news feed messages. The new features, which include a partnership with Google Maps to provide directions, are the focus of a campaign from Campbell-Ewald with the theme "Safely connecting you in ways you never thought possible." Advertising Age (tiered subscription model)
(9/15)
- Domino's delivers on pledge to make better pies
Domino's Pizza, in a real-world extension of its ShowUsYourPizza.com microsite, sent a chef and trainer to a customer's house in Byron, Minn., with two free pizzas and $500 in gift cards to apologize for the customer having received a damaged pizza from a local Domino's outlet. The special delivery, a clip of which is being posted to YouTube, was a follow-up to a photo of the messed up pie sent to the website by Bryce Long; the ruined pizza also was the subject of a TV spot in which Domino's chief executive Patrick Doyle pledges to do better by its customers. NYTimes.com/Media Decoder blog
(9/15)
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- HBO to launch promotion campaign via GetGlue social site
HBO is using social-networking site GetGlue to boost viewership of its upcoming "Boardwalk Empire" series. Viewers who watch the show, which debuts Sunday and is set in the country's Prohibition era, and "check in" via GetGlue will earn reward points. Mediaweek
(9/16)
| Career Development | | |
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- How younger job candidates can beat the competition
As more experienced workers compete for entry-level jobs, younger job candidates need to distinguish themselves by expressing passion for the job and showing they're willing to be flexible, career experts say. "Enjoy working with a Black[B]erry 24/7? Can you work later hours or come in earlier than most? Show that your value to the firm extends beyond 9 to 5," one says. GlassDoor.com
(9/14)
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 Account Executive, Advertising Sales West Coast | BlogHer | Los Angeles, CA |
| Account Supervisor, Digital Research | Dynamic Logic | New York, NY |
| Client Solutions Manager | CafeMom | New York, NY |
| Digital B2B Advertising and Sponsorship Sales | Affiniscape | Austin, TX |
| Vice President, Online and Mobile Advertising Sales | AccuWeather | New York, NY |
| Director Digital Supply Chain Solutions | Interactive Advertising Bureua | Seattle/New York, WA |
| Director of Sales | Sprout Inc. | San Francisco, CA |
| Digital Solutions Manager | Austin American-Statesman | Austin, TX |
| Director of Advertising Sales | Jumptap, Inc. | San Francisco, CA |
| Advertising Sales Representative | Pandora Internet Radio - Oakland, CA | Oakland, CA |
| Business Development Manager | Mindclay | Tampa, FL |
| Regional Director Ad Sales, North America | Shazam | LA, CA |
| Research Analyst | Dynamic Logic | New York , NY |
| Associate Director, Regulatory Advertising & Promotions, Health Care Compliance | Johnson & Johnson Family of Companies | Titusville, NJ |
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| IAB News | | |
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- SOLD OUT! Get on the MIXX waiting list or sign up for the free Expo
The official interactive event of Advertising Week 2010 -- the IAB's MIXX Conference -- is SOLD OUT. Still want to get in? Put your name on the waiting list ASAP. You will be notified if a seat becomes available. Or, network with speakers, attendees, solutions providers and your peers and partners in the MIXX Expo Hall to get access to some great industry insights. Passes are still available at www.mixx-expo.com. Don't wait.
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