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January 4, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • FTC gives Google's self-promotion strategy the all-clear
    Google's promotion of its own products and services in users' search results is fair game, the Federal Trade Commission ruled this week. The ruling was seen as a victory for Google, but does include provisions requiring Google to make its AdWords campaigns easier to transfer to rival platforms, and barring Google from scraping content from commercial sites such as Yelp. That will lead to a "fairer playing field in Internet search and search advertising," says FTC Chairman Jon Leibowitz. Advertising Age (tiered subscription model) (1/3) LinkedInFacebookTwitterEmail this Story
8 Ways to Build Your Brand Using Social Media
Social media has changed the way our entire world works. Everyone has an equal voice and immediate access to vast networks of friends and followers. Customers are vocal —sometimes passionate—about the brands, products and services they use, and what they like and dislike. For marketers and PR professionals, this isn't news. Get the tip sheet.

  • 2012 holiday season totaled $42.3 billion in online sales
    Online shoppers in the U.S. spent about $42.3 billion during the last two months of 2012, according to a comScore analysis, an increase of 14% from the same period the year before. Thanksgiving Day and "Free Shipping Day" saw particularly strong sales, although the end of December was relatively weak for online retailers. TechCrunch (1/3) LinkedInFacebookTwitterEmail this Story
  • Major ad networks help pirates to thrive, researchers say
    Major search engines and ad networks, including Google and Yahoo, are spending advertising cash on content piracy websites, according to a University of Southern California report. Putting systems in place to prevent branded content appearing on content-sharing sites would likely increase the price of ads on legitimate sites, but would also give brands more control over where their ads run, the researchers say. MediaPost Communications/Online Media Daily (1/3) LinkedInFacebookTwitterEmail this Story
A smart marketer's guide to great calls to action
What's the best button color? What copy gets more clicks? In this guide, you'll learn how the right button color, copy, shape and placement can skyrocket your click rates. Get the guide now!

  Getting the Word Out 
  • Facebook aims for Chinese advertisers with online-bidding deal
    Facebook is teaming up with Beijing-based real-time-bidding specialist iPinYou in an attempt to attract Chinese advertisers. The partnership could help Facebook wring profits from the Chinese market, even though the social network is blocked by China's national firewall. "There is demand from Chinese advertisers to reach out to U.S. consumers, and this is the way how Facebook can cash in on the Chinese market," says iPinYou CEO Huang Xiaonan. China Daily (Beijing) (12/31) LinkedInFacebookTwitterEmail this Story
  • Mobile-ad spending soars in U.S.
    The U.S. leads the world in mobile-ad growth, with search and display spending up 220% in 2012, according to an eMarketer analysis. Globally, mobile-ad spending reached $8.41 billion, compared with slightly more than $4 billion in 2011. eMarketer (1/4) LinkedInFacebookTwitterEmail this Story
Online Master’s in Integrated Marketing Communications
Learn to apply data-driven consumer insights that drive successful marketing and develop the deep understanding of consumer behavior that distinguishes our program. Earn your Medill MS in Integrated Marketing Communications online from Northwestern University. Visit our website for the latest consumer research from IMC faculty and students

  Developer Update 
  • Amazon data storage doubles as low-cost Web server
    Amazon's S3 data-storage service is a solid and cost-effective hosting alternative for static websites, and now it doesn't even require the use of a subdomain, writes Scott Gilbertson. All you need to do to put your site on Amazon's service is point your DNS records to Amazon's Route 53 service, make a couple of tweaks using Amazon's S3 dashboard, and upload your site to Amazon's data silo. Webmonkey (1/3) LinkedInFacebookTwitterEmail this Story
The 4 Building Blocks of Sales Enablement
This eBook provides a high level view of the four building blocks necessary to ensure your sales team is connected to the right content to influence the right engagement with your prospects. Download the eBook.

  Design Corner 
  • How to create a memorable "coming soon" page
    A well-designed placeholder page can help build buzz for yet-to-launch digital projects, this article notes. It's important to make a strong first impression, tease the project that is still to come, and create designs that are memorable and spark visitors' curiosity. (1/3) LinkedInFacebookTwitterEmail this Story
5 Steps to Kickstart Marketing Automation Success
Whether you're just starting to research marketing automation or you've signed a contract and are wondering what to do next, we've broken the process of getting started into 5 manageable steps — and given you all the best practices, checklists, and tip sheets you need to set yourself up for optimal success with your platform. Download the E-book today!

  Small Businesses & Entrepreneurs 
  On Leadership 

Top five news stories from SmartBrief on Leadership this week. Want more leadership news?

Beware the fury of a patient man."
--John Dryden,
British poet, critic and playwright

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