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News for advertising professionals | February 4, 2013 Super Bowl XLVII: A look at the commercials In a game that went down to the wire and included a coaching duel between brothers John and Jim Harbaugh and a 35-minute blackout, the Baltimore Ravens beat the San Francisco 49ers 34-31 Sunday night. In between the drama on the field, the Super Bowl ads still captured fans' heartstrings and screens -- with more than 22 million tweets about the game, not even including mentions of the ads. The Special Report below looks at the ads, the spend and the reactions. Feel free to share this report with your colleagues and encourage them to sign up for the free daily edition of AAF SmartBrief.   Super Bowl XLVII  Watch all the ads Advertising Age (tiered subscription model) (2/3)      A look at the numbers Mashable (2/3)      Analysis: Many ads missed the mark on understanding consumers The New York Times (tiered subscription model) (2/3)        The Play-By-Play  Madison Avenue spends big on the big game CNBC/Media Money blog (2/3)      Korean companies, culture stand out among ads Forbes (2/3)      Analysis: How have the ads changed consumers? CBS News (2/3)        The Ads  Tide ad featured a "new stain worth saving" Forbes (2/3)      Movie theater or football game? Hollywood showcases ads for new films The Seattle Times/The Associated Press (2/3)      Oreo cuts through the chatter on Twitter during blackout Social Media Today (2/4)        Viewers React  More than 22M tweets just about the game San Jose Mercury News (Calif.) (free registration) (2/3)      Women take to Twitter for reactions to ads The Huffington Post (2/3)        SmartStat  $1.85 billion: Amount of money spent on Super Bowl advertising from 2003 to 2012 (Source: Media Life Magazine)     Product announcements appearing in SmartBrief are paid advertisements and do not reflect actual AAF endorsements. The news reported in SmartBrief does not necessarily reflect the official position of AAF.   Subscriber Tools       Print friendly format | Web version | Search past news | Archive | Privacy policy Advertise Associate Publisher:  Dena Malouf 202-407-7837 Download Media Kit   Read more at SmartBrief.com A powerful website for SmartBrief readers including: Industry Home Readers' Choice Search Archive Grab our News Widget Get this RSS Feed Publish your Press Release       Recent AAF SmartBrief Issues: Friday, February 01, 2013 Thursday, January 31, 2013 Wednesday, January 30, 2013 Tuesday, January 29, 2013 Monday, January 28, 2013     Lead Editor:  Stephen Yusko       Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004     © 1999-2013 SmartBrief, Inc.® Legal Information