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News for advertising professionals | February 4, 2013
 

Super Bowl XLVII: A look at the commercials
In a game that went down to the wire and included a coaching duel between brothers John and Jim Harbaugh and a 35-minute blackout, the Baltimore Ravens beat the San Francisco 49ers 34-31 Sunday night.

In between the drama on the field, the Super Bowl ads still captured fans' heartstrings and screens -- with more than 22 million tweets about the game, not even including mentions of the ads.

The Special Report below looks at the ads, the spend and the reactions. Feel free to share this report with your colleagues and encourage them to sign up for the free daily edition of AAF SmartBrief.
  Super Bowl XLVII 
  The Play-By-Play 
  The Ads 
  Viewers React 
  SmartStat 
$1.85 billion: Amount of money spent on Super Bowl advertising from 2003 to 2012 (Source: Media Life Magazine)

  
Product announcements appearing in SmartBrief are paid advertisements and do not reflect actual AAF endorsements. The news reported in SmartBrief does not necessarily reflect the official position of AAF.
 
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