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January 11, 2013
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Latest news on mobile apps

  Industry Highlights 
 
  • SoundTracking uses photos for "less app and more content"
    SoundTracking has boosted referrals to its iOS music-sharing application by integrating photo-based Twitter Cards. Steve Jang, chief of parent company Schematic Labs, believes the addition of photos will lend the impression of "less app and more content." SoundTracking also has a new tagging system that works across various social networks. TechCrunch (1/10) LinkedInFacebookTwitterEmail this Story
Meet with Marketing Leaders from Top Brands
Want to meet up with leaders from companies like NASCAR, iHeartRadio, Vanity Fair, and Lyft? Come to Appboy's LTR conference in NYC on April 27th. Top marketing experts will be sharing insights and best practices on customer engagement and building best-in-class marketing stacks to drive growth.
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  Marketing & Monetization 
  • Pandora touts audio ads as "the killer" mobile monetizer
    Pandora has hit the "inflection point of being profitable," Chief Revenue Officer John Trimble says in this interview. The Internet music streamer indexes higher on mobile devices (80%) than any other media company, derives 55% of its revenue from the mobile platform and won 20% of the domestic mobile display ad spend last year. "When you think about mobile, the killer ad for us is the audio ad. There's no one doing audio ads at the scale that we do," Trimble says. Advertising Age (tiered subscription model) (1/10) LinkedInFacebookTwitterEmail this Story
  • Paramount offers tease for new Star Trek with powerful mobile app
    A powerful mobile application with a gaming appeal is on tap from Paramount Pictures to promote the upcoming release of "Star Trek Into Darkness." The gaming portion of the app, developed with Qualcomm Labs' Gimbal platform, allows users to interact with their environment through their devices. The idea "harnesses the power of the smartphone to bridge the digital and physical world, allowing the studio to market the film in the real world and simultaneously bring users into the film's story," said Peter Marx, vice president of business development at Qualcomm Labs. Mobile Marketer (1/11) LinkedInFacebookTwitterEmail this Story
  Wireless Ecosystem 
  • RIM gains backing of three top carriers for BB 10 platform
    With the buzz building for BlackBerry 10's unveiling on Jan. 30, executives at three of the top four U.S. carriers -- Verizon Wireless, AT&T and T-Mobile USA -- said this week that would carry phones powered by the new software. A Research In Motion executive said he was confident the platform, which will include gesture controls, will launch with enough applications to satisfy its customers. RIM has also called on VMware and Red Bend Software to help upgrade BlackBerry Balance in order to develop a program that would allow employees to use their own phones at work while protecting their privacy as well as a company's security. Reuters (1/9) , The Verge (1/10) , Bloomberg (1/10) , Ars Technica (1/9) LinkedInFacebookTwitterEmail this Story
  Marketers Needs 
  • Walgreens exec discusses mobile strategies
    Rich Lesperance, director of digital marketing and emerging media for Walgreens, said members of the 18-to-34 demographic are early digital adopters who "have a higher expectation that things will be mobile and social, and that our stores and website will be seamless and connected." One way the retailer is reaching them is with an application called Print Worthy, which lets users create a "social print" of a photo with comments from friends. eMarketer (1/11) LinkedInFacebookTwitterEmail this Story
 
  Developer Corner 
  • Analysis: 2013 could be the year HTML5 takes the spotlight
    HTML5 is the way to go for cross-platform games, Ludei's Joe Monastiero writes. "No other option for building games is as versatile," Monastiero writes, adding that issues that plagued early development of HTML5 have been solved, often because of better APIs. "The first quarter of 2013 will probably be the quarter that turns the momentum for HTML5 mobile gaming," Monastiero writes. VentureBeat (1/10) LinkedInFacebookTwitterEmail this Story
  • Ford drives hungry developers to Sync AppLink platform
    In the two days after Ford's announcement that it would open its Sync AppLink software development kit to third parties, more than 1,000 developers have signed up, the company said. Ford has told prospective developers they must adhere to rigid safety-conscious guidelines. "[T]he company says that anything which displays rich media content or requires excessive use of the mobile device will be automatically denied," Brad McCarty writes. TheNextWeb.com (1/10) LinkedInFacebookTwitterEmail this Story
  Public Policy 
  • Trade groups question Calif. AG's mobile privacy ideas
    California Attorney General Kamala Harris has riled advertisers by suggesting voluntary mobile privacy guidelines such as sending out "special notices" every time data is being collected, dropping the use of device-specific identifiers, and considering application downloads and Web browsing history as personally identifiable information subject to privacy regulation. Industry trade groups such as the 4A's, the American Advertising Federation and the Interactive Advertising Bureau are sending a letter expressing concerns that the guidelines would "extend far beyond existing legal requirements under California law" and likely affect the state's economy. Advertising Age (tiered subscription model) (1/10) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Upcoming webinars
    Mobile Marketers' Dream in 2013: How Apple Passbook Ushers in the Third Mobile Marketing Wave

    Passbook is the new mobile marketing imperative: how to leverage it to drive sales, boost loyalty, and increase customer engagement. Passbook adoption will skyrocket in 2013, as Marketers close the books on this Holiday season and gear up for the year ahead. Apple Passbook offers companies a groundbreaking opportunity to engage mobile consumers with coupons, tickets, loyalty cards, membership passes and more -- that are both dynamic and highly relevant (time- and location-aware). Marketers can deliver offers with ease and speed, centralized on their customers' mobile devices, letting them more effectively close the loop from acquisition and engagement, to conversion. Join us online to discuss Passbook strategies and understand: The essential new role of Passbook in the mobile marketing mix; How passes can bolster your existing app strategy -- or offer you a conduit to your customers' phones for the first time; How passes work as powerful "lightweight" apps, that can be updated in real-time; How to easily execute Passbook campaigns without writing code or being a developer. Register to attend.

    Going Mobile -- Top 3 Privacy Tips for 2013

    Strong privacy practices are no longer optional for mobile applications. Not only are they a requirement dictated by government and app stores, but they are demanded by consumers who weigh privacy heavily in their decision on whether to engage with your app. Why should mobile privacy matter to you? Which industry regulations affect your business? What should you be focusing on in 2013 when it comes to privacy? Join Brian Wiechowski, Director of Business Development -- Mobile Solutions at TRUSTe, in a webinar that will help answer the above questions and also cover the following topics: Mobile Privacy 101: compliance, brand, and consumer engagement; State of the industry: regulation, self-regulation, and consumer behaviors; Your top three priorities for 2013: privacy policies, data collection, and consumer preference. Register to attend. LinkedInFacebookTwitterEmail this Story
  • MMA Forum San Francisco: This is your roadmap to a successful 2013 mobile strategy
    Join us at the San Francisco Forum, Jan. 29-30, to hear from leading marketing pioneers who are blazing the trails with mobile at the center of their broader marketing strategies. Discover how the use mobile data can accelerate the path to purchase, how leading retail brands are using mobile to derive loyalty, how to apply mobile analytics to optimize your campaigns across channels and how to embrace the new mobile connected age to transform not only you're your thinking, but also your business. Walk away from this information-packed 2-day event with your own roadmap for how to effectively infuse mobile into your brand's broader marketing strategy and send you on the right path for 2013 and beyond. Time is running out, register today. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
The most valuable of all talents is that of never using two words when one will do."
--Thomas Jefferson,
3rd U.S. president


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