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| Marketing Trends & Research |  |  |
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- Online video is tablet-owners top content preference
Video, weather information and local news head the list of content favored by tablet users, according to an Online Publishers Association and Frank N. Magid Associates study. Short-form news and entertainment dominated online video watching, viewed "regularly" by 92% of tablet owners, a group who are already watching more video than smartphone users. eMarketer
(6/27)       
| Company Watch | | |
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- "Devil" ad units migrate to mobile platforms
The so-called "Devil" ad units introduced by AOL to desktop computers are moving to mobile. The ad units can support a host of content types, including store locators, video and photo galleries. The units look similar to typical display ads, but come alive when activated. Media agency execs expressed support for the units, which are powered by the Pictela content-management system and have a higher cost-per-thousand impressions. Advertising Age (tiered subscription model)
(6/27)
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- Ford taps Seacrest for social-powered Fusion push
Ford is going beyond the "influencer" in its social media campaign for the 2013 Fusion by lending the vehicle to 1,000 drivers, then mining their hopefully enthusiastic reaction. A Facebook video starring Ryan Seacrest explains the "Random Acts of Fusion" campaign's crowdsourced puzzle. Ford Manager of Brand Content and Alliances Crystal Worthem says, "Consumers will have to work together to unlock the story." MediaPost Communications/Marketing Daily
(6/26)
- Panera quits SheKnows.com amid click-fraud scandal
Panera Bread has pulled its ads from SheKnows.com after a leaked memo revealed that two of the site's editors had urged their writers to click on sponsors' ads. The editors reportedly misinterpreted a memo calling on them to boost performance and told their writers to repeatedly click on ads in order to keep major advertisers happy. "Just click! Click 100 times if you want to!" they wrote to their writers. Adweek
(6/26)
- Hearst is set to launch a private ad marketplace
Hearst Magazines is preparing to launch a private ad exchange for its digital unit, Hearst Digital Media. The exchange won't change Hearst's relationship with the display and video networks currently selling Hearst's surplus inventory, but will instead seek to provide automated programmatic audience-targeting services to upfront ad buyers. "We definitely recognize the growing need for efficiency," says Chief Revenue Officer Kristine Welker. Advertising Age (tiered subscription model)
(6/26)
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- Snapple contest offers "America's Got Talent" tickets
Snapple, the official beverage sponsor of "America's Got Talent," has launched a contest giving winners a trip to New York to see the show. Participants enter codes on specially-marked Snapple caps for the chance to be one of five winners who will see the season finale of the NBC reality talent show. BevIndustry.com
(6/26)
| IAB News | | |
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IAB MIXX Awards – Deadline Extended and Nick Law to Serve as Jury Chair
Nick Law, Executive Vice President and Chief Creative Officer, North America, R/GA, has agreed to serve as the first-ever Judging Panel Chair for the IAB international MIXX Awards. Law will guide conversation and debate with the awards' distinguished lineup of cross-industry judges, as they choose this year's winners for the coveted awards, which recognize creativity and impact in digital advertising. Enter before Friday, July 20, to see if Nick Law will talking about your work come judging day. Learn more.
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IAB Advertising Technology marketplace highlights
Hear more from Kellogg's Bob Arnold on why the CPG company doesn't care about clicks. Check out the highlights from the IAB Advertising Technology Marketplace held on June 21 -- including video and photo coverage -- to find out how brand marketers, agency executives, and publishers are working together to go beyond acronyms and algorithms and define value in the marketplace.
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| Position Title | Company Name | Location |
| Director of Marketing | Datalogix | Westminster, CO |
| MECHANICAL/ DRILLING/ ELECTRICAL/ CIVIL ENGINEERING | Addax Petroleum Company | Victoria Island, Nigeria |
| Digital Account Director | Barefoot Proximity | Cincinnati, OH |
| Director (or VP level), Digital Ad Sales | Hearst Global Women’s Digital Advertising Network | New York, NY |
| Part Time/Full Time Consumers assignment | Brand Solutions | Nationwide, United States |
| Sales Coordinator, Global Women's Digital Ad Network | Hearst Magazines International | New York, NY |
| Director of Client Services, (Advertiser Development) | Commission Junction | Santa Barbara, CA |
| Director of Digital Partnerships | V12 Group | New York, NY |
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| Click here to view more job listings. |
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