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January 23, 2013
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News for the non-alcoholic refreshment beverage industry

  Industry News 
  • Kraft debuts MiO FIT
    Kraft has added a MiO FIT extension to its line of MiO liquid water enhancers. The drops, available in Arctic Grape and Berry Blast, contain vitamins and electrolytes, creating a zero-calorie flavored sports drink when added to water. Kraft will introduce the brand with a 30-second ad during the Super Bowl on Feb. 3. (1/22) LinkedInFacebookTwitterEmail this Story
  • FMI honors Coca-Cola Refreshments VP
    Joe Burke, Coca-Cola Refreshments vice president of retail industry affairs, received this year's William H. Albers Award from the Food Marketing Institute, given to an outstanding trading partner advocate. Burke, who joined Coca-Cola in 1978, helped create the group's Industry Collaboration Council and served as co-chairman for two years. CSP (1/22) LinkedInFacebookTwitterEmail this Story
  • Beverage brand undergoes overhaul to serve kids' market
    The Zun brand of beverages -- originally marketed as a "brain booster" that included choline and caffeine -- is now being revamped to serve "as an all-natural 'kid friendly' beverage." Its new incarnation will be known as ZUN-POP and will be available in the summer. (1/22) LinkedInFacebookTwitterEmail this Story
  • Other News
  Health and Nutrition 
  • More U.K. brands pledge calorie, sugar reductions
    Lucozade, Ribena, and J2O have signed on to the U.K.'s Responsibility Deal, promising to cut sugar and calories in their products. More than 480 food and beverage companies have signed on to the anti-obesity campaign so far, said Public Health Minister Anna Soubry, adding, "I now expect companies which are not yet taking action to come forward and make pledges." Drinks Business Review (1/23) LinkedInFacebookTwitterEmail this Story
  • Study: Children who spend more time at dinner table weigh less
    Children who eat with their families for at least 20 minutes four times a week have lower body weight than those who stay at the table for only 15 to 17 minutes, according to a study in Economics and Human Biology. The results suggest communication and scheduled meal times play key roles in children's weight, researchers said. (1/22) LinkedInFacebookTwitterEmail this Story
  Marketing Report 
  • Coca-Cola launches interactive Super Bowl ad game
    Coca-Cola on its Facebook page Tuesday debuted a 60-second spot for its Super Bowl "Mirage" campaign that features three groups of characters racing through the desert to get a Coke bottle. Consumers will be able to choose who wins the race by watching video "sabotages" that slow down other teams and unlock other content such as free coupons when they are shared. The 60-second ad will air in the first quarter of the Super Bowl, encouraging voting throughout the game, and the group that wins will determine which ad Coca-Cola shows immediately after the game. Advertising Age (tiered subscription model) (1/22) LinkedInFacebookTwitterEmail this Story
  ABA News 
  • The ABA tweets: Follow us on Twitter
    Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev. LinkedInFacebookTwitterEmail this Story
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