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26 December 2012
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News for mobile marketing professionals

  Campaigns and Case Studies 
  • MasterCard widens reach of PayPass Online in U.K.
    MasterCard is extending its PayPass Online service and PayPass Wallet in the U.K. with the addition of 10 payment-service providers. "With an ever-increasing number of transactions being made online, merchants need to cater to changing consumer lifestyles and expectations," said Marion King, U.K. and Ireland president at MasterCard. Mobile Marketing Magazine (20 Dec.) LinkedInFacebookTwitterEmail this Story
  • SEB, Nordic banks roll out Swish mobile payments
    Quick and secure mobile payments are now offered through the Swish service from Nordic financial services group SEB, along with Danske Bank, Handelsbanken, Länsförsäkringar Bank, Nordea, Swedbank and Sparbankerna. Swish apps are available for both iOS and Android devices. "Through this cooperation with other banks in Sweden, we provide the opportunity for our customers to transfer money seamlessly from their own mobile phones to a bank account," said SEB head of retail Mats Torstendahl. Mobile Marketing Magazine (20 Dec.) LinkedInFacebookTwitterEmail this Story
  • IPC Media's free samples introduce readers to tablet editions
    Limited-time trials of several IPC Media publications are on offer in the U.K. through Jan. 30 as a way of promoting tablet editions of the magazines. "With 16% of the U.K. population expected to be tablet owners by the end of 2012, this is the perfect time to encourage consumers to trial a digital magazine," said Paul Cheal, digital publishing director for IPC Media, whose titles include Marie Claire and InStyle. M&M Global (19 Dec.) LinkedInFacebookTwitterEmail this Story
  Industry News 
  • Facebook exec: Social mobile games have key advantages
    Mobile games played with friends are more fun, which means they should have a crucial role in an increasingly social world, writes Facebook's Julien Codorniou, who touts the platform as an excellent place to reach customers. He writes that Bingo Blitz is an example of how future game publishers will constantly update their games for a fresh player experience instead of publishing once and revising later. TechCrunch (22 Dec.) LinkedInFacebookTwitterEmail this Story
  Market Trends and Research 
  • Mobile to account for 4.4% of all ad spending in 2017, study says
    Despite a slow start, mobile advertising is gaining traction, and in five years, ads on phones alone should account for 4.4% of all types of advertising worldwide, including legacy media, according to projections by Berg Insight. The global market for ad spending on all mobile devices is projected to grow from last year's $5 billion to about $26 billion in 2017. GigaOm (20 Dec.) LinkedInFacebookTwitterEmail this Story
  • Mobile social networks see growth spurt in France
    Twitter and LinkedIn have made inroads into Facebook's social media dominance in France this year, in part spurred by a hotly contested political campaign, according to comScore MobiLens. Meanwhile, eMarketer predicts that France will see 50% growth in mobile social networks next year. eMarketer (19 Dec.) LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
In seed time learn, in harvest teach, in winter enjoy."
--William Blake,
British poet and painter


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