| News and information on the cleaning products industry |  |
| Business Update |  |  |
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- Consumers want convenience from cleaning products, exec suggests
Research by the American Cleaning Institute indicates that 62% of homeowners look to spring cleaning as a yearly event, but many consumers -- especially women -- dread cleaning more than any other household chore, according to a Real Simple survey. This means cleaning companies should focus on delivering multipurpose products that offer value and convenience, say industry insiders. "We see that consumers still want the best performance, but they want the cleaning to be done as quickly as possible," said Procter & Gamble's Ian Tholking. HAPPI magazine
(4/2012)     
- Innovative companies know how to connect ideas, P&G exec says
Successful innovation comes from combining "seemingly disparate technologies" while keeping the consumers' best interests firmly in mind, says Procter & Gamble's Chief Technology Officer Bruce Brown, who leads the company's innovation program. Companies can encourage innovation by creating work spaces where people from different departments can collaborate, and by looking to recruit workers with specific abilities in being open, understanding concepts and drawing analogies, Brown says. Forbes
(4/12)
- Clorox: Grocery-store campaign boosted disinfectant sales
Clorox and Roundy's Supermarkets recently partnered on a marketing program where grocery and household products were displayed in the pharmacy area of stores with themes such as preventing illness. During the "Prevent, Protect & Soothe" campaign, sales of Clorox Disinfecting Wipes increased 154%. "This program really has become industry standard for total store health and wellness execution," said Clorox's Bob Richardson. CPG Matters magazine
(4/2012)
| Science and Policy | | |
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- Data protection in U.S., elsewhere is key for chemical companies
The range and breadth of chemical-reporting data required by countries has the chemical industry concerned about protecting proprietary data, says Joanne Thelmo of the American Cleaning Institute. Some governments are still unsure how strict their chemical-data-management policies will be, leading to uncertainty about whether competitors will gain access to confidential business information, Thelmo and other experts say. Bloomberg BNA (subscription required)
(4/16)
| Sustainability | | |
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- Brands shouldn't shout about CSR, says Method co-founder
There's no point emblazoning your eco-credentials in huge type across your products, says Method co-founder Adam Lowry. Most consumers don't care much about "green," so it's better to focus on communicating sustainability through good design, beauty, and "deep sustainability built into the quality of the product," Lowry argues. "You can't create change fast enough by trying to convince everyone in the world to go do the green thing," he adds. TheEcologist.org (U.K.)
(4/13)
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