| News for the advertising, media, and marcom industries |  |
| Top Story |  |  |
|
| Agency News | | |
|
- Barkley wins Dairy Queen creative account
WPP's Grey is out and independent agency Barkley is in for creative duties at Dairy Queen, a $77 million account as measured by domestic measured media spending in 2011. "We were impressed with Barkley's creative approach, experience and keen understanding of our brand and the [quickservice restaurant] industry. They captured the soul of our brand in a unique, contemporary and relevant manner," said Barry Westrum, the chain's executive vice president of marketing. Advertising Age (tiered subscription model)
(12/20)      
| Creative | | |
|
- Quaker Oats design changes, campaign aim at young moms
Quaker Oats is shifting the target demo for its signature products to under-35 mothers with a new campaign via Energy BBDO, updated packaging and display designs, and even a modernized look for "Larry" the Quaker man. The PepsiCo brand is targeting young moms because "their affinity to the brand was very much rooted in memory. But they weren't to the point where they said, 'Quaker is my brand,'" says Justin Lambeth, chief marketing officer. The New York Times (tiered subscription model)
(12/20)
| Media | | |
|
- How will Nielsen-Arbitron alliance affect media research?
Reaction to Nielsen's $1.26 billion acquisition of Arbitron has been somewhat muted. Most major ad trade groups are waiting until the details are made public and the transaction is reviewed by regulators before they fully weigh in. Meanwhile, Lyle Schwartz, managing partner of marketplace analytics for GroupM, said he prefers "competition" to "greater consolidation" among research vendors. MediaPost Communications/MediaDailyNews
(12/19)
| Trends & Research | | |
|
| Marketer News | | |
|
- MetLife extends naming rights as it prepares for 2014 Super Bowl
MetLife is already prepping for the 2014 Super Bowl, to be held in the New Jersey stadium that bears its name. MetLife Stadium was the top NFL venue for exposure on broadcast TV, according to Repucom, and the company has extended naming rights into new uses of the stadium, including green-screen shoots of fans at play and on-field fan competitions, said its assistant vice president of sponsorship and promotions, Daniel Pincus. "We're looking at opportunities in '13 in New Orleans that will help seed and build toward '14 here in the New York area," he said. Advertising Age (tiered subscription model)
(12/20)
| Technology | | |
|
- Amazon markets streaming service for kids using adult tablets
Amazon is adapting the Kindle Fire for use by children, after hearing feedback from parents about sharing the device. To stoke sales of the Kindle as a toy, Amazon introduced a subscription service called FreeTime Unlimited, which streams multimedia content appropriate for ages 3 to 8, including material from Disney, Nickelodeon, DC Comics and Sesame Street. Competitors include the Toys R Us Tabeo and LeapFrog Enterprises' LeapPad, but Amazon's Peter Larsen says its model of an adult computer with parental controls is better than a toy that can be outgrown. Bloomberg Businessweek
(12/20)
- Taco Bell cooks up social buzz for new appetizers
Taco Bell is going digital to promote new appetizer menu items, running social ads on sites such as BuzzFeed, Facebook, Twitter and Pandora. The campaign includes banners, pre-roll videos, interactive apps and other digital tricks aimed at pushing the idea that the new appetizers are too good to share. Adweek
(12/20)
| Association News | | |
|
-
2013 Atlanta Institute of Advanced Advertising Studies
For more than 25 years, the 4A's Atlanta Institute of Advanced Advertising Studies (IAAS) has been training the city's best and the brightest in the agency business. IAAS is the perfect vehicle for your next generation of advertising leaders because students develop their skills by working on an actual client assignment in a team environment.
The course runs at the Portfolio Center from Feb. 5 to May 21 and is beneficial to all agency disciplines.
Visit the 4A's website to learn more and register.
-
Webinar Alert -- Digital Project Management: Common Causes of Digital Project Trouble, and What You Can Do About Them
Become a more effective digital project manager for your agency with this virtual webinar, featuring Dave Po-Chedley, principal at Cambridge Consulting. Learn the two most common frequent causes of digital project problems, how to help prevent team members from missing deliverable deadlines, and how to make project request changes work for you. You won't want to miss this informative virtual event.
Member and non-member pricing is available for this March 28 webinar, so register today.
| SmartQuote | | |
|
 | How we spend our days is, of course, how we spend our lives."
--Annie Dillard,
American author
|
| |
| Advertise |
| Associate Publisher:
Dena Malouf 202-407-7837
|
|
|
| |
|
Read more at SmartBrief.com |
|
A powerful website for SmartBrief readers including:
|
|
|
|
| |
| |
| | Recent 4A's SmartBrief issues:
- Thursday, December 20, 2012
- Wednesday, December 19, 2012
- Tuesday, December 18, 2012
- Monday, December 17, 2012
- Friday, December 14, 2012
| | | Lead Editor: Stephen Yusko
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | |
| |
|
| © 1999-2012 SmartBrief, Inc.® Legal Information |
|
