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December 18, 2012
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News for marketers on the boomer and senior markets
  • Older Britons less affected by financial crisis and a better target for marketers
    As is true in many advanced countries, the U.K.'s population is aging. But research shows that although the ongoing financial crisis has taken a sizable toll, the spending power of older Britons has been less affected and is less subject to the economy's ups and downs than the spending power of younger generations, leaving the older market a more promising target for marketers. City A.M. (London) (12/12) LinkedInFacebookTwitterEmail this Story
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  • Care communities tap Internet-enabled monitoring
    With a more tech-savvy generation beginning to show up at senior living communities, technology providers and communities are responding. One example is Healthsense, which provides monitoring and response systems that work with the Internet. Chris Isherwood, executive director of The Virginian, a Fairfax, Va., continuing-care community that recently introduced Healthsense, says, "Our biggest cost in this industry is labor ... with a system like this that uses pendants and motion sensors, we can identify users and potential issues much earlier." Senior Housing News (12/11) LinkedInFacebookTwitterEmail this Story
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  Trends and Insights 
  • Creativity often the product of age and years
    Creativity is often associated with the brashness of youth. But in fact it isn't confined to the young, with many examples of older artists, scientists and others producing their greatest creative work at advanced ages. "Old age and experience may be lethal for the creativity of conceptual young geniuses but they are the lifeblood of the innovations of experimental old masters ... [an] analysis [that] would come as no surprise to C├ęzanne, Darwin or any other successful experimental innovator," writes David Galenson, professor of economics at the University of Chicago. The Huffington Post/David Galenson blog (12/12) LinkedInFacebookTwitterEmail this Story
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There are two things that one must get used to or one will find life unendurable: the damages of time and injustices of men."
--Nicolas Chamfort,
French writer

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Immersion Active is the interactive agency for the mature markets. We help brands leverage digital media to profitably engage boomers and seniors online.

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