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December 18, 2012

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News for marketers on the boomer and senior markets

Marketing

Cosmetics industry is turning away its older target audience
The anti-aging products marketed heavily by the cosmetics industry are the one thing that most repels the target consumer, women over 45. A better approach for the industry would be one that addresses what these women consistently say they want: less ambitious products that enhance a healthy look and protect skin from damage. MediaPost Communications/Engage:Boomers blog (12/10)

Older Britons less affected by financial crisis and a better target for marketers
As is true in many advanced countries, the U.K.'s population is aging. But research shows that although the ongoing financial crisis has taken a sizable toll, the spending power of older Britons has been less affected and is less subject to the economy's ups and downs than the spending power of younger generations, leaving the older market a more promising target for marketers. City A.M. (London) (12/12)

Other News

Over-55s are split into more and less promising marketing groups
MarketingWeek.co.uk (U.K) (free content) (12/6)

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Technology

MHealth Summit: A profusion of ideas with little direction
The latest mHealth Summit revealed a wondrous array of solutions for applying information technology to health care. The problem, writes Laurie Orlov, is that the profusion in the absence of an overarching plan for delivery may be producing more waste than anything else. Aging In Place Technology Watch/Laurie Orlov's blog (12/9)

Care communities tap Internet-enabled monitoring
With a more tech-savvy generation beginning to show up at senior living communities, technology providers and communities are responding. One example is Healthsense, which provides monitoring and response systems that work with the Internet. Chris Isherwood, executive director of The Virginian, a Fairfax, Va., continuing-care community that recently introduced Healthsense, says, "Our biggest cost in this industry is labor ... with a system like this that uses pendants and motion sensors, we can identify users and potential issues much earlier." Senior Housing News (12/11)

Other News

New tech helps coordinate care, facilitates information exchange
Senior Housing News (12/11)

Trends and Insights

Aging brains indeed change, sometimes for the better
Aging does bring on changes in our mental functioning, but some of these changes are for the better, including more efficiency along established pathways of thought and more predictable behavior. But certain strategies, such as learning another language, can also help the brain retain much of the flexibility of youth. The Huffington Post/Ben Thomas blog (12/10)

Creativity often the product of age and years
Creativity is often associated with the brashness of youth. But in fact it isn't confined to the young, with many examples of older artists, scientists and others producing their greatest creative work at advanced ages. "Old age and experience may be lethal for the creativity of conceptual young geniuses but they are the lifeblood of the innovations of experimental old masters ... [an] analysis [that] would come as no surprise to Cézanne, Darwin or any other successful experimental innovator," writes David Galenson, professor of economics at the University of Chicago. The Huffington Post/David Galenson blog (12/12)

Other News

Partnerships span the gaps in care
Senior Housing News (12/12)

SmartQuote

There are two things that one must get used to or one will find life unendurable: the damages of time and injustices of men."

--Nicolas Chamfort,
French writer

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44 N. Market Street
Frederick, MD 21701
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About Immersion Active

Immersion Active is the interactive agency for the mature markets. We help brands leverage digital media to profitably engage boomers and seniors online.


	Recent Immersion Active SmartBrief Issues: Tuesday, December 11, 2012 Tuesday, December 04, 2012 Tuesday, November 27, 2012 Tuesday, November 20, 2012 Tuesday, November 13, 2012			Lead Editor: Angela Giroux-Scheide Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004