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January 4, 2013
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News for mobile marketing professionals

  Top Story 
  • FTC gives Google's self-promotion strategy the all-clear
    Google's promotion of its own products and services in users' search results is fair game, the Federal Trade Commission ruled this week. The ruling was seen as a victory for Google, but does include provisions requiring Google to make its AdWords campaigns easier to transfer to rival platforms, and barring Google from scraping content from commercial sites such as Yelp. That will lead to a "fairer playing field in Internet search and search advertising," says FTC Chairman Jon Leibowitz. Advertising Age (tiered subscription model) (1/3) LinkedInFacebookTwitterEmail this Story
FEATURED ARTICLE: Understanding the Power of the Pareto Principle
Here's how the Pareto Principle, also known as the 80-20 rule, can show you which customers you should spend the most time with. Read the article to learn more.

  Consumer Engagement 
  • Meet the kings of QR codes
    Brands in a variety of industries have been making imaginative uses of QR codes recently, writes Ekaterina Walter. The codes have been employed to help commuters make supermarket purchases as they wait for trains, offer fashion tips for clothes shoppers, provide audio tours for museum visitors and offer food suggestions via codes on wine bottles. "QR codes have really taken off recently as marketers find creative ways to integrate them into campaigns," she writes. SmartBrief/SmartBlog on Social Media (1/3) LinkedInFacebookTwitterEmail this Story
  • Chex Party Mix mixes recipes, social networking
    Chex Party Mix is bringing recipes and social networking together in a mobile campaign designed to generate Facebook likes. A tap on a mobile ad for the General Mills brand takes users to the Chex Facebook page, where they can access recipes that Chex periodically posts. Mobile Marketer (1/4) LinkedInFacebookTwitterEmail this Story
  Marketing & Sector Solutions 
  • Mondelez taps 9 mobile startups for in-store marketing push
    Mondelez International has chosen nine startup companies from 126 applicants looking to take part in a mobile-technology program aimed at improving in-store marketing. The "Mobile Futures" program could result in a stand-alone company, said Edward Kaczmarek, director of innovation and emerging technology. "We are trying to create something new that solves these broader business challenges but that isn't currently in the market," he said. Advertising Age (tiered subscription model) (1/3) LinkedInFacebookTwitterEmail this Story
  Industry By the Numbers 
  • Mobile-ad spending soars in U.S.
    The U.S. leads the world in mobile-ad growth, with search and display spending up 220% in 2012, according to an eMarketer analysis. Globally, mobile-ad spending reached $8.41 billion, compared with slightly more than $4 billion in 2011. eMarketer (1/4) LinkedInFacebookTwitterEmail this Story
  • Samsung leads in U.S. mobile market, followed by Apple
    Apple's iPhones are in the pockets of 35% of U.S. smartphone subscribers, according to a comScore survey, which also gives Apple an 18.5% share of all mobile devices. Apple falls behind Samsung, which has 26.9% of the mobile market, and ahead of LG, with 17.5%. TechCrunch (1/3)
  Making It Work 
  • Post-Christmas, an app explosion and Android tablet gains
    Consumers reached for a record 1.76 billion iOS and Android mobile applications in the week after Christmas, a 45% increase from a year ago, according to the Flurry analytics firm's projections, which also report that users activated 50 million iOS and Android devices. The post-Christmas period also brought gains for Android-based tablets, Chitika Insights says via an analysis of Web advertising impressions. Apple's iPad slipped more than 7% in Internet use -- although the tablet dominates the market with a 79% share -- while Web traffic from Amazon, Google and Samsung Electronics devices grew during the week. Computerworld (1/3), CNET (1/2), VentureBeat (1/2) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Upcoming webinars:
    Mobile Marketers' Dream in 2013: How Apple Passbook Ushers in the Third Mobile Marketing Wave

    Passbook is the new mobile marketing imperative: how to leverage it to drive sales, boost loyalty, and increase customer engagement. Passbook adoption will skyrocket in 2013, as Marketers close the books on this Holiday season and gear up for the year ahead. Apple Passbook offers companies a groundbreaking opportunity to engage mobile consumers with coupons, tickets, loyalty cards, membership passes and more -- that are both dynamic and highly relevant (time- and location-aware). Marketers can deliver offers with ease and speed, centralized on their customers' mobile devices, letting them more effectively close the loop from acquisition and engagement, to conversion. Join us online to discuss Passbook strategies and understand: The essential new role of Passbook in the mobile marketing mix; How passes can bolster your existing app strategy -- or offer you a conduit to your customers' phones for the first time; How passes work as powerful "lightweight" apps, that can be updated in real-time; How to easily execute Passbook campaigns without writing code or being a developer. Register to attend.

    Going Mobile -- Top 3 Privacy Tips for 2013

    Strong privacy practices are no longer optional for mobile applications. Not only are they a requirement dictated by government and app stores, but they are demanded by consumers who weigh privacy heavily in their decision on whether to engage with your app. Why should mobile privacy matter to you? Which industry regulations affect your business? What should you be focusing on in 2013 when it comes to privacy? Join Brian Wiechowski, Director of Business Development -- Mobile Solutions at TRUSTe, in a webinar that will help answer the above questions and also cover the following topics: Mobile Privacy 101: compliance, brand, and consumer engagement; State of the industry: regulation, self-regulation, and consumer behaviors; Your top three priorities for 2013: privacy policies, data collection, and consumer preference. Register to attend. LinkedInFacebookTwitterEmail this Story
  • MMA Forum San Francisco: This is your roadmap to a successful 2013 mobile strategy
    Join us at the San Francisco Forum, Jan. 29-30, to hear from leading marketing pioneers who are blazing the trails with mobile at the center of their broader marketing strategies. Discover how the use mobile data can accelerate the path to purchase, how leading retail brands are using mobile to derive loyalty, how to apply mobile analytics to optimize your campaigns across channels and how to embrace the new mobile connected age to transform not only you're your thinking, but also your business. Walk away from this information-packed 2-day event with your own roadmap for how to effectively infuse mobile into your brand's broader marketing strategy and send you on the right path for 2013 and beyond. Time is running out, register today. LinkedInFacebookTwitterEmail this Story
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Position TitleCompany NameLocation
Media Tech EngineerWildTangent, Inc. Redmond, WA
Account Executive, MobileAOLMultiple Locations, United States
Director of Social MediaRatify, IncBellevue, WA
Regional Director, Sales DevelopmentPandoraNew York, NY
Digital Media Planner/BuyerShine United, LLCMadison, WI
Click here to view more job listings.

  SmartQuote  
Beware the fury of a patient man."
--John Dryden,
British poet, critic and playwright


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