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February 25, 2013
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News about digital retail commerce

  Top Story 
  • Zappos surveys customers on m-commerce habits's experience with mobile commerce reveals that smartphones and tablets extend the shopping day for consumers, says Aki Iida, the company's mobile chief. He notes that customers like to shop around via their mobile devices but remain somewhat reluctant to complete purchases. eMarketer (2/22) LinkedInFacebookTwitterEmail this Story
The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert Altimeter explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free!
  Online Retail Trends 
  • Mobile gave holiday e-commerce a boost
    Mobile accounted for one in 10 dollars spent via e-commerce during the most recent holiday season, even as online shopping writ large increased 15% from a year before, according to comScore. There was sharp sales growth in mobile devices themselves, with phone sales up 40% and tablet sales growing 46% from the same period in 2011. ClickZ (2/22) LinkedInFacebookTwitterEmail this Story
  • E-commerce revolutionizes bra shopping
    Online quizzes and questionnaires that replace the time-consuming and sometimes humiliating in-person bra fitting are proving popular, says True&Co co-founder Michelle Lam. Even professional bra fitters have found a home online, including Linda Becker, who now sells twice as many bras at than she does at her family's two New York City stores. The New York Times (tiered subscription model) (2/23) LinkedInFacebookTwitterEmail this Story
  New Media & Technology 
  • Common myths of mobile retail
    Mobile shopping isn't quite as mobile as the name may imply, with 40% of smartphone owners saying they use their devices for shopping while they're at home rather than on the go, according to a report by Kantar Retail. "We’re lazy -- we’re reaching for the device that’s closest to us. By comparison, just 27% [of smartphone owners] used them in stores, while only 7% made a purchase by phone," said Anne Zybowski, Kantar's vice president for retail insights. MediaPost Communications/Marketing Daily (2/24) LinkedInFacebookTwitterEmail this Story
  Hot Topics 

Top five news stories selected by SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
  Companies in the News 
  • Amazon calls a spouse a spouse in Kindle ad
    A commercial for Amazon's Kindle Paperwhite features two married couples, one heterosexual and one gay, in a spot that advocates say breaks new ground. "This conversation is already taking place in shopping malls and workplaces all over the country," said Bob Witeck, president of public relations firm Witeck Communications. "The advertisement simply says this is the America we live in in 2013." MarketWatch (2/22) LinkedInFacebookTwitterEmail this Story
  • TJ Maxx parent to make e-commerce moves
    TJX Cos. will detail plans this week to expand its online retail effort beyond its small TJ Maxx selection in the U.K. In December, the parent of TJ Maxx and Marshall's paid $200 million for e-commerce company Sierra Trading Post. "We will be able to build upon this platform as we continue to develop our e-commerce strategy," said CEO Carol Meyrowitz. Women's Wear Daily (subscription required) (2/25) LinkedInFacebookTwitterEmail this Story
  • China's mobile users flock to WeChat
    WeChat has signed about 300 million users in China since it launched two years ago as a social site that boasts features like "Shake Shake" that connects users who happen to be shaking their mobile phones at the same time. Marketers are finding ways to use WeChat to reach customers, including Starbucks, which added 270,000 new fans in one four-week campaign. Advertising Age (tiered subscription model) (2/25) LinkedInFacebookTwitterEmail this Story
  • Other News
  Interactive Advertising 
  • Study: Social marketing, service silos hurt brand perceptions
    Brands are hurting their perception with consumers because hardly any of them "are doing equally well on social marketing and social servicing," says Jacqueline Anderson of J.D. Power and Associates, which conducted a study looking at six industries, 100 companies and 23,000 consumers. The study suggests that the problem arises from social marketing and social servicing silos and a disparity between how various age groups use social channels. "It's kind of a failure to understand why consumers are reaching out. Many companies are still organized around servicing on one side and marketing on the other," says Anderson. MediaPost Communications/Marketing Daily (2/19) LinkedInFacebookTwitterEmail this Story Spotlight 
  • The retail marketer’s guidebook to online video
    Online video has become mainstream -- so much so that more than half of consumers surveyed by Internet Retailer said watching product videos makes them more confident in online purchasing decisions. A new white paper by Invodo in the library summarizes the most important video statistics from 2012 and explains how this data should drive retailers’ tactics in 2013 as it relates to four distinct competencies: strategy, content, platform and network. Download the white paper. LinkedInFacebookTwitterEmail this Story
  • Smarter retail: How to build an internal incentive program
    As retail markets mature and become more competitive, more retailers are recognizing the benefits of incentive planning to better focus staff to deliver positive business results. In a STORES webinar on March 14, executives representing IBM and Perficient will provide best practices for building an employee incentive plan and techniques companies can use to better meet internal goals and objectives. Learn more or register. LinkedInFacebookTwitterEmail this Story
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It is wonderful how much news there is when people write every other day; if they wait for a month, there is nothing that seems worth telling."
--Anna Masterton Buchan,
Scottish writer

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