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December 17, 2012
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Business news you can use from your Better Business Bureau®

  Trends & Trust 
  Customer Satisfaction & Marketing 
  • Secrets of successful content marketing campaigns
    Content marketing can be a solid strategy for any kind of company, according to Ann Handley of MarketingProfs. After setting up a blog for your company, you can move your marketing initiative forward by encouraging your employees to contribute and by getting involved with content curation. "Think about being a resource to your readers," she advises. "Maybe that means producing some original content, but it also means curating content and serving as an industry resource." OpenView Blog (12/14) LinkedInFacebookTwitterEmail this Story
  Management & Leadership 
  • The 3 tiers of being a leader
    Leaders must be able to develop themselves, their employees and their organizations, John Baldoni says in this video. "Before you can lead others, you must learn to lead yourself. The bedrock principles of self-leadership begin with the desire to make a positive difference," he says. SmartBrief/SmartBlog on Leadership (12/14) LinkedInFacebookTwitterEmail this Story
  • Coach your employees to success
    Children often admire their coaches, but they tend to be wary of their teachers, according to Sal Khan, author of "The One World Schoolhouse" and founder of the Khan Academy. This might be because they believe their teachers are judging them but think their coaches are genuinely interested in their development, Khan notes. You can apply this insight to your business by making sure you act like a coach when you deliver your performance reviews, Laura Vanderkam writes. CBS MoneyWatch (12/14) LinkedInFacebookTwitterEmail this Story
Most small business owners know the importance of managing credit effectively and that a "one size fits all" model won't work. Use Managing Credit - Made Simpler to find the right credit management model for your business and to help identify strategies to ensure you are on top of your business's financial condition.
  Funding & Finance 
  • How to take a vehicle deduction
    It's important to supply the necessary documentation if you want to take a vehicle deduction, Bonnie Lee writes. The best approach involves recording your vehicle's odometer reading at the beginning and end of the year, among other steps, she adds. "Remember, if you work from a home office, your business mileage begins in your driveway. Trips to the office supply store, to visit clients or to attend business meetings are all deductible," she writes. Fox Business Small Business Center (12/14) LinkedInFacebookTwitterEmail this Story
  • Do you need insurance to guard against online attacks?
    Small businesses such as law firms or accounting agencies are vulnerable to hackers, Ryan Hanley writes. Some companies are offering cyberliability insurance policies to mitigate the risk posed by online attacks, but it's important to do your homework before buying coverage, he writes. "Talk with your insurance professional in depth to make sure you understand what you are purchasing." Small Business Trends (12/13) LinkedInFacebookTwitterEmail this Story
  Featured Content 

  BBB in the News 
  • BBB tips for smooth travels this holiday season
    If you plan to travel this holiday season, be wary of deals that seem too good to be true, and always pay with a credit card, advises BBB. Also, don't try to take wrapped presents with you if you're flying, because the boxes may be opened for security reasons. Dayton Daily News (Ohio) (12/15) LinkedInFacebookTwitterEmail this Story
Action is the antidote to despair."
--Joan Baez,
American singer

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For 100 years, Better Business Bureau has been helping consumers find businesses, brands and charities they can trust. In 2011, consumers turned to BBB more than 100 million times for Business Reviews on more than 4 million companies and Charity Reports on 11,000 charities, all available for free at The Council of Better Business Bureaus is the umbrella organization for 115 local, independent BBBs across the United States and Canada, as well as home to its national programs on dispute resolution and industry self-regulation.
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