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- Web and recession combine to change spending patterns
Consumers are feeling more comfortable shopping again, but they're not falling back on pre-recession patterns, writes columnist and marketer David Bohan. More shoppers are using the Web for advance research and online buying, and a significant number of consumers told Deloitte in a recent survey that they had changed stores to save money during the downturn and had no plans to switch back. The Tennessean (Nashville)
(6/28)       
 | Ten Steps to Effective Email Marketing
There's a revolution going on in marketing today. New technologies continue to emerge. Communication channels are shifting and fragmenting. Pressure to deliver measurable ROI has never been higher. This white paper presents ten strategies for B2B and B2C marketers deliver integrated, measurable email marketing campaigns in the evolving online landscape. |
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- Amazon.com experiences first major outage in 2 years
Technical difficulties kept some Amazon.com shoppers from completing orders for several hours on Tuesday, in the first major outage reported by the retail site since June 2008. The glitch, which appeared to be fixed by the evening, also affected Amazon's digital media sales and third-party sellers marketplace, but apparently had no effect on the company's Web-services business, The Wall Street Journal reports. The Wall Street Journal (tiered subscription model)
(6/30)
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- Seventeen adds social tools to redesigned site
Seventeen has made social tools the centerpiece of its revamped website. Users can tap Facebook's Open Graph platform, Twitter and Meebo for content sharing and instant-messaging. The site also includes a quiz tool, video clips and a celebrity gossip stream provided by Hearst aggregation site Let Me Know. Mediaweek
(6/29)
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| Career Development | | |
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- Helping a co-worker can benefit your career
Don't be annoyed when asked constantly by a co-worker for help -- sometimes it can be a chance to expand your skills and show you're a valuable asset to the organization's success, this blogger writes. Next time you have a review, the blogger writes, "you should definitely point out that you are a much-relied-on resource." Ask A Manager blog
(6/24)
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| Conference Programming Manager | Interactive Advertising Bureau | New York, NY |
| Advertising Operations Manager | Patch | New York City, NY |
| Manager, Ad Sales Marketing | Music Choice | New York, NY |
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| Advertising Account Executive | SmartBrief | Washington, DC |
| Senior Director Marketing (5514BR) | CBS Interactive | San Francisco, CA |
| Director of Network Development | WildTangent Inc. | Redmond, WA |
| National Account Executive- Field Sales | Move, Inc. | New York, NY |
| Director of Sales Development | WildTangent Inc. | Redmond, WA |
| VP of Network Management | Jumptap, Inc. | Cambridge OR NYC, MA |
| Marketing Manager | Jumptap, Inc. | Cambridge, MA |
| Campaign Manager - Creative Division | Theorem | Chatham, NJ |
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 | Even the smallest victory is never to be taken for granted. Each victory must be applauded, because it is so easy not to battle at all, to just accept and call that acceptance inevitable."
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