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February 13, 2013
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Business news you can use from your Better Business Bureau®

  Trends & Trust 
  • What leaders can do to stem the tide of distrust
    Research has found that the public is distrustful of government and business institutions, and this can create serious problems, Holly Green writes. "When we don't believe that our business and political leaders tell the truth, it sets in motion a tidal wave of negative attitudes and ways of thinking and behaving that get in the way of achieving our goals," she writes. Leaders can begin to re-establish trust by acting with integrity and having open communication with the people they oversee, she adds. Forbes/Work in Progress blog (2/12) LinkedInFacebookTwitterEmail this Story
  • How to stop malware from infecting your system
    Malware and other cyberthreats are on the rise, and a majority of businesses reported IT security events last year. Strategies for protecting your computer include updating your operating system and browser, using tough-to-crack passwords and educating your employees about security best practices, writes Dave Johnson. CBS MoneyWatch (2/11) LinkedInFacebookTwitterEmail this Story
  • How to protect your smartphone from security threats
    Chances are good that your smartphone is loaded with valuable data, which makes security a priority, writes Miguel Leiva-Gomez. You can protect your phone, your business and your reputation by using an anti-malware system, downloading the latest updates and being wary of apps that request excessive permissions, he writes. (2/12) LinkedInFacebookTwitterEmail this Story
  Customer Satisfaction & Marketing 
  • Neglected customers often turn elsewhere
    The average business loses about 20% of its clients each year by neglecting customer relationships, according to data compiled by customer experience consulting firm 360Connext. Fifty percent of customers will give a business only a week to address a problem before turning elsewhere, and businesses have only a 20% to 40% chance of winning back those customers. MarketingProfs (2/12) LinkedInFacebookTwitterEmail this Story
  • Developing a schedule for content marketing
    How often you need to update your marketing content depends on what types of media you are using, writes Pawan Deshpande, founder and CEO of Curata. Post on your company's social media accounts frequently, and consider using a tool such as HootSuite to schedule your tweets. Update your blog at least once a week, and schedule e-mail newsletters based on your customers' preferences. MarketingProfs (2/11) LinkedInFacebookTwitterEmail this Story
  Management & Leadership 
  • What executives can learn from Pope Benedict XVI quitting
    Pope Benedict XVI's resignation is a reminder of just how tough leadership really is, says Nancy F. Koehn, a professor and historian. Neither CEOs nor spiritual leaders are supermen, and it's important that they admit that to themselves. "I don't think this is primarily about age. I think it's really about energy and enthusiasm and a kind of physical, moral, intellectual, and emotional verve -- an appetite," she says. "It's something that every leader is responsible for maintaining and feeding." Harvard Business Review online/HBR Blog Network/Our Editors (2/11), Forbes (2/11) LinkedInFacebookTwitterEmail this Story
  • Reward your employees to maximize productivity
    Rewarding your employees for their hard work is a good way to keep them motivated and create a strong community, writes Jacob Kache. "[T]he most effective rewards programs combine smaller, regular rewards, with bigger, more extravagant rewards at greater intervals," he writes. (2/11) LinkedInFacebookTwitterEmail this Story
Most small business owners know the importance of managing credit effectively and that a "one size fits all" model won't work. Use Managing Credit - Made Simpler to find the right credit management model for your business and to help identify strategies to ensure you are on top of your business's financial condition.
  Funding & Finance 
  • Where to look for working capital
    Working-capital funds are vital to owners of small companies. Sources of working capital include equity investments, bank lines of credit, factoring, trade creditor arrangements and short-term loans. Entrepreneur online (2/11) LinkedInFacebookTwitterEmail this Story
  • 5 ways to find additional revenue
    If you're looking to generate some extra revenue, look for ways to leverage your company's assets, suggests Jeanne Rossomme, president of RoadMap Marketing. For example, you can sublet some of your space, sell advertisements in your e-mail newsletters or make commission-earning referrals to other companies. SCORE Small Business Success Blog (2/11) LinkedInFacebookTwitterEmail this Story
  BBB in the News 
  • Ariz. businesses are warned about official-looking mailer
    Some businesses have received fraudulent documents in the mail that are designed to look similar to papers from the Arizona Corporation Commission, according to BBB of Southern Arizona. The fraudulent documents request information such as corporate minutes and credit card information that would not normally be required. The mailer is an attempt to "intentionally create confusion by using language that is similar to that in Corporate Commission documents," the ACC said. KOLD-TV (Tucson, Ariz.) (2/11) LinkedInFacebookTwitterEmail this Story
Several excuses are always less convincing than one."
--Aldous Huxley,
British author

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