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| Today's Buzz |  |
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- Twitter archive is coming soon, CEO says
Twitter users will soon be able to download a full archive of their past tweets, CEO Dick Costolo said this week. The comments came as Costolo set out a broader vision for Twitter as complementing rather than competing with traditional forms of media, and outlined ambitious goals including an increased focus on data visualization, and fresh efforts to break into China's social media market. TechCrunch
(11/26), GigaOm
(11/27)      
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 | 5 Key Steps to Social Media Engagement
You have an active presence on social channels, but now what? Sharpen your social engagement skills with a new guide on how to amplify social interaction. You’ll learn the 5 key steps to engagement, including how to plan, listen, communicate, measure, & test and improve in this new whitepaper by Marketing Profs. Download 5 Key Steps to Social Media Engagement. |
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- Facebook Gifts is potentially a cash cow, analysts say
Facebook's Gifts program is gathering momentum, with retail partners including Dean & DeLuca, BabyGap, Hulu and iTunes. The program relies on Facebook's user-data trove, but also gives the network valuable new data about users and their contacts, says analyst Colin Sebastian. That means Gifts brings "the benefit of a virtuous cycle, driving more personalization of the site, leading to better and more targeted ads, which improves overall monetization," he explains. The New York Times (tiered subscription model)
(11/27)
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- EBay plans "Social Shopping" pop-up store in London
London's Covent Garden will feature a "Social Shopping" pop-up store set up by eBay. The store will feature monitors with real-time product recommendations from social networks including Facebook, Twitter and Instagram. "By pairing views of social communities with eBay's own vast selection ... we hope to give shoppers lots of inspiration and put a little bit of fun into Christmas shopping," eBay's Carrie Bienkowski says. Retail Week (U.K.) (subscription required)
(11/28)
- Why social media is a boon for independent movie-makers
The 2002 movie "My Big Fat Greek Wedding" was a hit because people talked about it with their friends, actress Nia Vardalos says, and that kind of buzz is even easier for independent movie-makers to generate now, thanks to the rise of social media. "What happened to the movie was because of good, old-fashioned word-of-mouth, and that's what Twitter is now," she says. Mashable
(11/26)
- Samsung spends $10M on Facebook ads, lands $129M in sales
Samsung says it has seen strong return on investment for its latest Facebook ad campaign, spending $10 million on a three-week campaign that reached 105 million unique users and generated $129 million in sales. "The biggest myth is that Facebook ads don't work," Facebook's Carolyn Everson says. CNET
(11/27)
- Feeling stressed? You may have too many Facebook friends
The more Facebook friends a person has, the more stressed out they're likely to be, a University of Edinburgh study says. "Facebook used to be like a great party for all your friends where you can dance, drink and flirt. But now with your Mum, Dad and boss there the party becomes an anxious event full of potential social landmines," lead author Ben Marder says. CBS News
(11/27)
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Does your business produce holiday-related content for its branded social media channels?
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No |
51.35%
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Yes |
48.65%
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Do you notice a seasonal decline in social-follower engagement during the holiday season?
 | Yes |
| No |
| Not sure |
- Are you really engaging with your Twitter followers?
Finding ways to engage your fan base is the key to building buzz on Twitter -- and that means doing more than just dumping content from your blog or website onto your Twitter feed, writes Nicki Escudero. "Don't just copy and paste links ... make sure you're responding to Tweets, retweeting interesting content and sharing your own engaging content that encourages discussion," she advises. Resource Nation blog
(11/27)
 | The hard part for Facebook was aggregating a billion users. Now it's more about how to monetize those users without scaring them away."
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Recent SmartBrief on Social Media Issues:
- Tuesday, November 27, 2012
- Monday, November 26, 2012
- Wednesday, November 21, 2012
- Tuesday, November 20, 2012
- Monday, November 19, 2012
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
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