| News for the advertising, media, and marcom industries |  |
- Drive for consistency stretches from platforms to global markets
The marketing imperative for consistency across platforms has been joined by a drive for consistency across global markets as well. And the two are related, as globalization has been accelerated by digital media and prominent brand partnerships with the likes of Google, Microsoft, YouTube and Facebook. "All the digital players have transformed the media landscape and, therefore, we need to address that," said Luis Di Como of Unilever, which recently handed global planning duties to PHD. Advertising Age (tiered subscription model)
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 | We've changed our name. Not what we stand for.
The Audit Bureau of Circulations is now the Alliance for Audited Media. An alliance for informed decisions, more intelligent data, and industry professionals who know smart media is audited media. It's all about publishers, advertisers and agencies coming together to bring accountability and confidence to the new world of media.
Watch the video at auditedmedia.com/TheNewABC
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| Agency News |  |  |
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- Horizon Media wins Sleepy's buying and planning duties
Mattress retailer Sleepy's has awarded the bulk of its estimated $65 million media buying and planning account to Horizon Media's New York office, after a review. The company hopes to expand into new markets and business areas, says new Chief Marketing Officer Jeff Lobb, a veteran of Wal-Mart Canada and Pepsi Bottling Group. Sleepy's will continue to handle newspaper media buying in-house. Adweek
(1/14)
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- San Antonio wants to be deep in the heart of Texans
The San Antonio Convention and Visitors Bureau wants to "own the holiday season devoted to romance," particularly Valentine's Day, according to the bureau's executive director, Casandra Matej. Proof Advertising is running a campaign centered on the yellow rose as an icon of the city and the holiday. The 2013 ad campaign is aimed squarely at men, with a website featuring a "Gentlemen's Guide to Valentine's Day" that has tips on etiquette and style, as well as animations with tongue-in-cheek demonstrations. The New York Times (tiered subscription model)
(1/14)
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- Time-shifted viewing is still the exception, Nielsen finds
The vast majority of TV viewing is still done live, making up 93.3% of cable viewing, 94.4% of syndication and 87.2% of broadcast, Nielsen has found in its Cross-Platform Report. What's more, almost all time-shifted viewing happens within seven days of their first showing, except for the top 10 shows; for those, 5% of viewing takes place up to 28 days later, according to Nielsen. MediaPost Communications/MediaDailyNews
(1/14)
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- Social nets look to be bigger beneficiaries of Super Bowl spend
Marketers are increasingly using social media for buzz-building and crowdsourced campaigns prior to their brands' Super Bowl appearances, lifting the social nets' paid-media prospects. Frito-Lay Vice President of Marketing Ram Krishnan says that the Doritos "Crash the Super Bowl" campaign will include a heavy dose of sponsored stories on Facebook, which will be its largest digital-ad partner. PepsiCo Beverages's global head of digital, Shiv Singh, says Twitter is poised to benefit from the big engagement numbers it posted during the 2012 game. Advertising Age (tiered subscription model)
(1/14)
- Super Bowl ad price inflation picks up pace
The market for Super Bowl ads appears perfectly willing to support huge price increases in recent years, with the percentage gains sharply outpacing those common a decade ago, and some spots this year on CBS going for as much as $4 million. "No one is holding a gun to the heads of these advertisers. Clearly, these are price increases the market is willing to bear," observed Jon Swallen, Kantar's chief research officer. USA Today
(1/14)
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- Flu outbreak has been good for drugmakers' sales
The flu season has been good for the $6.5 billion-a-year cough-and-cold market, writes Jack Neff. Reckitt Benckiser, which entered the U.S. by buying Mucinex, Delsym and Cepacol, has seen sales increase 22% over last year in the four weeks ending Dec. 22. Havas Worldwide has been handling the advertising with symptom- and geo-targeting, and the brand has an overnight-shipping deal with Drugstore.com. Johnson & Johnson has rebounded somewhat from a Tylenol recall by restarting production and relaunching Children's Motrin via agency JWT. J&J cough-cold sales were up 38% in the same period. Advertising Age (tiered subscription model)
(1/14)
- Red Lobster launches first major Spanish-language campaign
Red Lobster is launching a $3 million Spanish-language television campaign, its "first sustained effort to reach Hispanic customers" in the U.S, writes Venessa Wong. Though it's late to the game of targeting Latinos, the brand estimates its Hispanic patronage is about 10%, roughly the same as other restaurants in the category. The ads will run on ESPN Deportes, Telemundo, Univision and other channels during the first quarter. Bloomberg Businessweek
(1/14)
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Sponsorship Opportunities Available for Transformation: The Idea Effect
Don't miss the chance to become a sponsor at one of the biggest industry conferences of 2013 alongside Hulu, Outdoor Advertising Association of America and more. Transformation L.A. had more than 1,000 attendees. Now Transformation is back and starts March 10 with the Management Practitioner's Forum, formerly the SAMS Workshop. The full conference runs March 10 to 13 in New Orleans.
A host of major advertisers, along with senior agency and media executives, are on the 2013 conference schedule including: Bryan Wiener, chairman and CEO of 360i; Mary Ann Packo, CEO of North America at Millward Brown; Lisa Donohue, CEO of Starcom Worldwide; and Bill Koenigsberg, president and CEO of Horizon Media.
Visit the Transformation: The Idea Effect website for sponsorship packages and schedule details.
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Industry Diversity: 2013 MAIP Agency Application Now Available
Forty years ago, the Multicultural Advertising Intern Program began exposing multicultural students to the world of advertising. Since then, MAIP has matured into a brand that affects the lives of more than 100 students annually, providing the platform to launch their careers. Because of this community's support and dedication throughout the years, MAIP has continued to transform more than 2,400 individuals' dreams and aspirations into reality.
The 2013 MAIP Agency Application is now available, and we hope you don't miss the chance to join this industry initiative by becoming a participating host agency.
Visit our website to complete your application before Feb. 15.
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 | If you can't write your idea on the back of my calling card, you don't have a clear idea."
--David Belasco,
American theatrical producer, director and playwright
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