Sign up Enter your work email address * I consent to the use of my personal data. In accordance with SmartBrief's privacy policy, including its cookie policy. Complete sign up About 4A's Founded in 1917, the American Association of Advertising Agencies (4A's) is the national trade association representing the advertising agency business in the United States. Created by SmartBrief, a business news publisher, in partnership with the American Association of Advertising Agencies. A daily snapshot of the advertising and media industry with news from Advertising Age, Ad Week, MediaPost Communications and other leading sources. Summaries of what matters to you, written by expert editors to save you time and keep you informed and prepared. Now you can keep current with your industry without having to sift through the news every day. You don't need to be a member of the association to take advantage of this free service. Welcome to SmartBrief. SmartBrief is the leading online publisher of targeted business news and information by industry. By combining technology and editorial expertise, SmartBrief filters thousands of sources daily to deliver the most relevant industry news in partnership with more than 180 trade associations, professional societies nonprofits and corporate entities.