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Apple ad shows a granddaughter creating the perfect gift

4A's SmartBrief | Dec 16, 2014

Apple has released an ad that shows a girl using Apple technology to create a personalized, touching gift for her grandmother. The ad marries technology and vintage items, and is designed to tug at viewers' heartstrings. The TBWA\Media Arts Lab spot was directed by Lance Acord. Advertising Age (free access for SmartBrief readers) (12/15)


BBDO is named global agency of the year by Adweek

4A's SmartBrief | Dec 15, 2014

4A's report: What agencies should expect in 2015

4A's SmartBrief | Dec 18, 2014

Analysis: Programmatic TV ad buying is still a long way off

4A's SmartBrief | Dec 12, 2014

MediaCom emerges as winner in Mars' consolidation move

4A's SmartBrief | Dec 17, 2014

A roundup of the most creative outdoor ads of the year

4A's SmartBrief | Dec 17, 2014

Johnnie Walker debuts another strong "single take" spot

4A's SmartBrief | Dec 17, 2014

Droga5's risk-taking, emotional campaigns win plaudits

4A's SmartBrief | Dec 15, 2014

State Farm's "Never" ad shows life's biggest moments in 30 seconds

4A's SmartBrief | Dec 12, 2014

5 lessons from millenials' 2014 media diet

4A's SmartBrief | Dec 15, 2014


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Industry: 4A's ACT Responsible Gallery

4A's SmartBrief | Dec 19, 2014

Registration Open for New England Institute of Advanced Advertising Studies 2015

4A's SmartBrief | Dec 19, 2014

4A's Webinar: Jump-start Your 2015 Measurement Plan

4A's SmartBrief | Dec 18, 2014

4A's Transformation 2015 to Celebrate Creativity + Collaboration

4A's SmartBrief | Dec 18, 2014

4A's Research Insights: Measure What Matters Most

4A's SmartBrief | Dec 17, 2014




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