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Why execs return to agency world after visiting the client side

4A's SmartBrief | Feb 24, 2015

Ad industry observers see a growing trend in agency executives switching to the client side only to return to the agency world after a short period. The reasons for the moves vary, but agency executives say being on the client side gave them valuable insights and experiences. "The entire industry would continue to be better off if there was more cross-pollination," said Pat Lafferty, CEO of BBH North America who was formerly the top marketer at the Travel Channel. Digiday.com (02/23)


McGarryBowen resigns Sears account amid delayed review

4A's SmartBrief | Feb 25, 2015

Agencies get creative to woo top talent

4A's SmartBrief | Mar 02, 2015

What the "postdigital age" will look like for advertisers

4A's SmartBrief | Feb 27, 2015

Send us your terrible employees, Cannes Lions says in ads

4A's SmartBrief | Feb 24, 2015

Spotify's engaged audience appeals to digital agencies

4A's SmartBrief | Mar 02, 2015

360i to handle U.S. media for Spotify

4A's SmartBrief | Feb 25, 2015

American Media hires Zimmerman but doesn't want to advertise

4A's SmartBrief | Feb 26, 2015

Jose Cuervo takes margaritas to the final frontier

4A's SmartBrief | Mar 02, 2015

Why ideas must evolve as they're presented on different platforms

4A's SmartBrief | Feb 25, 2015


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