4A's Association News


Master Difficult Conversations with Clients for the win!

4A's SmartBrief | Jul 26, 2016

In today's fast-paced agency world, when there's no time for missteps or miscommunication, account managers and team leads must know how to navigate potentially difficult client conversations. Join Gary Duke on August 2nd for a webinar that highlights proven techniques for mastering potentially uncomfortable conversations, while keeping both the client's and agency's best interests in mind. Register here! View other webinars in this Stop Servicing, Start Leading Series.


The secrets to attracting millennials to your brand

4A's SmartBrief | Jul 26, 2016

The cynical millennial generation has been called "a marketers' worst nightmare." On July 28, Robin Hafitz and Allison O'Keefe Wright of Open Mind Strategy will share their research-grounded insights into the millennial generation and how to turn those insights into brand gold. Register here!


Give your entry-levels the best possible foundation

4A's SmartBrief | Jul 25, 2016

The 4A's Rock Star(t) Summer School Series is a webinar series designed to benefit busy managers who don't have time to oversee a lengthy on-boarding process for their junior talent, but who want to reap the rewards: increased new-hire productivity, less confusion and lack of understanding, employees who feel invested in and greater general satisfaction for both managers and their employees.

Learn more and register here!


Extension: Final deadline for 4A's Jay Chiat Awards is July 29th!

4A's SmartBrief | Jul 25, 2016

The 4A's 2016 Jay Chiat Awards FINAL EXTENSION Deadline is Friday, July 29! This is the last chance to enter your case studies and show us your campaign strategies. We want to see all your great work. Winners will present at 4A's Strategy Festival in October in New York City.

Enter Now!


Inspiration and hands-on training at 4A's Strategy Festival

4A's SmartBrief | Jul 22, 2016

Today's planners triumph among a unique set of challenges. Through insight, data, consumer and business knowledge, planners take the risk out of big, brave ideas, enabling clients and agencies to take bold steps.

Join us for the 4A's Strategy Festival 2016, where we'll explore these themes and celebrate the heroism of the planning community -- culminating with the Jay Chiat Awards for Strategic Excellence.

Register now for 4A's Strategy Festival 2016!


You Can't Miss the Best Leadership Training in the Industry​

4A's SmartBrief | Jul 21, 2016

"The 4As Executive Leadership Program (ELP) is absolutely one of the most impactful, real world training programs I have ever participated in. If you are leading an agency or running an office, you will learn invaluable lessons on the impact of decision making, seizing business opportunities and talent management that you will never forget. This is a must participate program for Agency Executives," -- Andrew Graff, CEO Allen & Gerritsen

Learn more and register for the next sessions, LA in October & Boston in November.


Simply Put, How To Command Attention & Make Powerful Impressions

4A's SmartBrief | Jul 21, 2016

Executive presence means coming across as someone who matters -- to make your presence known, have people listen to you, and leave a lasting impression. Join Jeff Hiller for a webinar July 25 and walk away with practical guidance on how to build your personal brand in 3 areas: Gravitas, Influence and Impression. A must for agency personnel in all disciplines/levels who want to up their game and impress important people. Register Here!


Mirren shares the secret to building a new business pipeline

4A's SmartBrief | Jul 20, 2016

A webinar on July 21 will address the steps in building an ongoing pipeline of qualified leads -- using a powerful "diagnostic selling" approach. From qualifying and targeting, to attacking and closing, you will learn the most efficient approach to hook new prospects. You will also learn the type of outbound call that most often gets returned. A session designed for agency CEOs, their management teams, and those involved in proactively pursuing new business for the agency. Register Here.


Save the Date for CreateTech 2016

4A's SmartBrief | Jul 20, 2016

CreateTech 2016: explore the ongoing digital transformation of marketing and the rise of design as the primary tool for engaging the complexity of our rapidly changing world.

Discover some of the most advanced thinking and exciting work in brand experience design and the teams that make it possible at: CreateTech 2016 | Nov. 9-10 NYC.

Super Early-Bird pricing available through August 19th -- Register Now!


Learn to manage your time to make more of it

4A's SmartBrief | Jul 19, 2016

Managing your time well is an important life goal, but even more important at an agency, as agency compensation is typically linked to staff hours and productivity. Join this webinar July 20 that will arm you with a handful of techniques to transform your days by helping you manage your time more efficiently and effectively. Register here.

Make sure not to miss the other upcoming sessions in this Rock Star(t) Summer School Series for entry level and interns.


Rally your team, Jay Chiat Award deadline extended to Friday!

4A's SmartBrief | Jul 19, 2016

Did you know the 4A's 2016 Jay Chiat Awards deadline was extended to Friday, July 22? If you have not entered yet, you are in luck! Register and submit your entries before July 22 and receive 10% off your #4AsStratFest ticket: 4A's Stratfest and Jay Chiat Awards.


5 questions for Deutsch LA's Pam Scheideler

4A's SmartBrief | Jul 18, 2016

The 4A's is talking to some of the most interesting thinkers in the business about what agencies need to do to continue to grow and thrive. Pam Scheideler, chief digital officer of Deutsch LA, weighs in here. Scheideler is a former head of production and operations at Google Creative Lab. She also worked as the head of digital production at JWT.


Account pros: Be an agile leader in times of change​

4A's SmartBrief | Jul 18, 2016

A webinar July 19 (tomorrow!): In the current agency landscape where change is the only constant, learn new approaches and techniques to better equip you to adapt on the fly!

A must for high-potential and mid-level agency managers, account directors and senior agency leaders who supervise the work of others, either directly or indirectly. Register here while you still have time.

Make sure you don't miss the other upcoming sessions in this Stop Servicing, Start Leading Series, designed especially for Account Professionals.


The Jay Chiat Awards final submission deadline extended to Friday, July 22nd

4A's SmartBrief | Jul 15, 2016

The Final Submission Deadline for the 4A's 2016 Jay Chiat Awards has been extended to Friday, July 22! It's not too late to register your entry, so rally your team today! Winners will be announced at Strategy Festival, October 16-18 in NYC: 4A's Stratfest and Jay Chiat Awards.


4A's member Op-Ed: "The Rise of the AI Adbot"

4A's SmartBrief | Jul 15, 2016

In this piece, VML's Director of Creative Technology NA, Craig Elimeliah, shares his thoughts on the AI Adbot. In a few words, agencies have nothing to fear from bots but fear itself.

Read more about "The Rise of the AI Adbot."


Moving Up? Practice Leadership in a Safe, Fun Simulation First!

4A's SmartBrief | Jul 14, 2016

The Executive Learning Program is a highly interactive simulation experience for new and emerging agency leaders to practice running an agency. Faced with a series of 300+ realistic leadership situations, participants make high-stakes decisions and see the impact on the business in a safe environment, while developing an invaluable peer network.

Learn more and register for the LA Session in October!


Up Level from Entry Level -- 5 Steps to Becoming a Polished Professional

4A's SmartBrief | Jul 14, 2016

This is it! Your first advertising job. Kind of feels like your first day of school again, right? Luckily, this time you have a cheat sheet. This webinar, part of our Rock Star(t) Summer School Series, was designed to ease your transition into the corporate working environment, so you can quickly assimilate into office life. From etiquette basics to essential communication tools, we'll even teach you how to overcome negative stereotypes that you may face on the job.

Register today and check out the other webinars in the series!


The Professor for the Business of People and Culture: Dr. Britt Andreatta joins Talent@2030

4A's SmartBrief | Jul 13, 2016

During Talent@2030, industry thought-leaders and seasoned experts will share the best and upcoming practices in business and strategic talent management. As an attendee, you will leave the two day event with a personalized toolkit that will elevate your people and culture capabilities.

To help maximize the ideas and case studies you'll be presented with, Dr. Britt Andreatta, a renowned leader in organizational development, human potential, and neuroscience, will serve as Chief Learning Officer for Talent@2030. Her expertise will be utilized to send conference attendees on an innovative and explorative journey toward transforming advertising into an industry of choice for great talent. The movement to engage great talent begins September 27. Will you be there?

Register Now for Talent@2030!


Account pros: Stop Servicing, Start Leading

4A's SmartBrief | Jul 13, 2016

Introducing the Stop Servicing, Start Leading Webinar Series led by Sheila Campbell and Gary Duke, designed to help equip account managers and other client-facing staff to step up their client leadership skills and achieve maximum success. First up is a webinar on July 19, "Adaptive Leadership in the Ever-Evolving Agency." See the full listing of all webinars in the series here!


Everything you need to onboard your entry level

4A's SmartBrief | Jul 12, 2016

Our brand new Rock Star(t) Summer School webinar series is your ready-made training program for all your entry-level hires and interns! This 8-part weekly onboarding program is designed to empower agencies to onboard new starters seamlessly and effectively. Note: All Conference Room and Unlimited registrations receive a tailored action guide for each webinar to help facilitate post-webinar group conversation to immediately apply the learning concepts.

Save 12% when you buy the entire series!


4A's Survey on Gender and Diversity in Advertising

4A's SmartBrief | Jul 12, 2016

We want to keep the dialogue going. Here's your opportunity to influence the conversation. Help the 4A's address the critical issue of Gender and Diversity in the advertising industry. Please take just a few minutes to share your thoughts and experiences on this important topic. Complete the Gender and Diversity in Advertising Survey.


Jay Chiat Awards final submission deadline is Friday, July 15th.

4A's SmartBrief | Jul 11, 2016

The Final Submission Deadline for the 4A's 2016 Jay Chiat Awards is this Friday, July 15! Submit your entries by 7/15, and you will receive 10% off your ‪#‎4AsStratFest ticket. Winners will be announced at Strategy Festival, October 16-18 in NYC: 4A's Stratfest and Jay Chiat Awards.


The keys to selling your ideas -- Last chance!

4A's SmartBrief | Jul 11, 2016

We are always selling. Whether we're selling a creative platform, a full campaign or a tactical idea, we must understand how selling works and leverage core sales strategies to convince internal audiences and clients to buy our best ideas. Join Mark Strong July 13 for a webinar where you will learn the key theories of sales, how different audiences buy work and specific sales tips and tricks that work. Register now for these important insights!


Attend Talent@2030 to Ignite the Talent Journey

4A's SmartBrief | Jul 08, 2016

Useful insights, amazing inspiration, and case studies that drive talent innovation will take center stage during Talent@2030 on September 27-28th in New York City.

This one of a kind conference will bring together world renowned thought-leaders and experts in people and culture for thought provoking conversations about best and next practices to create an undeniable journey for agency talent. Featured speakers include Wendy Clark, Torrence Boone, Cindy Gallop, Jack Myers, Renetta McCann, Alastair Procter, Charles Day, and Arthur Woods, with many more to come.

Register now for Talent@2030 for a series of experiences designed to connect talent leadership in advertising and inspire ideas to ignite, engage and retain talent in agencies.


A Must for all West Coast leaders

4A's SmartBrief | Jul 07, 2016

The 4A's Executive Leadership Program offers new and emerging agency executive leaders the opportunity to hone their leadership skills by experiencing the direct impact of their decisions on the viability of the business.

In this highly interactive workshop using a computer-based simulation, participants are challenged with a series of 300 realistic leadership situations with high-stakes outcomes. We are coming back to the LA area in October, so sign up and secure your seat!


The final submission deadline for the 4A's 2016 Jay Chiat

4A's SmartBrief | Jul 06, 2016

The Final Submission Deadline for the 4A's 2016 Jay Chiat Awards is Friday, July 15 -- just a week and a half away! Show us your big, bold, brave campaigns, and see if you have what it takes to win a Jay Chiat! You will receive 10% off your ‪#‎4AsStratFest ticket upon submission. So rally your team and enter before it's too late: 4A's Stratfest and Jay Chiat Awards.


Entry-Level & Intern Training Program? Check!

4A's SmartBrief | Jul 05, 2016

Do you want your entry-level employees to be more productive from day one?

Then you need this brand new Rock Star(t) Summer School webinar series! This 8-part weekly onboarding program is designed to empower agencies to onboard new starters seamlessly and effectively. All Conference Room and Unlimited registrations receive a tailored action guide for each webinar to help facilitate post-webinar group conversation to immediately apply the learning concepts. Save 12% when you buy the entire series!


See It & Be It: Q&A with Cindy Gallop

4A's SmartBrief | Jul 05, 2016

In our "See It & Be It Series," the 4A's asks industry leaders -- who are female or from traditionally underrepresented groups in the ad industry -- to provide their personal stories, advice and observations on how to succeed in an industry that is overwhelmingly led by white men. Learn what Cindy Gallop had to say!


Designing a Coaching Culture: Talent@2030

4A's SmartBrief | Jul 01, 2016

As we prepare for the future, our ability to fully engage top talent will directly correlate to the strength of our leadership. Developing a structured program that creates a coaching culture has been touted as a key driver to significantly improve retention and team performance.

During Talent@2030, Renetta McCann, Chief Talent Officer, Publicis Communications NA/Leo Burnett, NA and Alastair Procter, Chief Human Resources Officer, Media Brands will share insights into their experience designing coaching cultures that can transform today’s high potential employee into tomorrow’s coach and leader!


Lead your clients. Don't let them lead you.

4A's SmartBrief | Jun 30, 2016

Introducing the Stop Servicing, Start Leading Webinar Series led by Sheila Campbell and Gary Duke, designed to help equip account managers and other client-facing staff to step up their client leadership skills and achieve maximum success. First up is a webinar on July 19, "Adaptive Leadership in the Ever-Evolving Agency." See the full listing of all webinars in the series here!


Wendy Clark announced for Talent@2030 opening keynote

4A's SmartBrief | Jun 29, 2016

Join us on September 27th as Wendy Clark, CEO of DDB, North America, and the ad industry's most outspoken executive on the direct correlation between our industry's future success and strategic talent practices, takes the stage as the opening keynote for Talent@2030.

Ms. Clark's dynamic, unique perspective as a recent client-turned-ad-agency head will set the tone for fresh, innovative thinking at the only talent leadership conference exclusive to advertising and media agencies.

Register now for Talent@2030 for a series of experiences designed to connect talent leadership in advertising and inspire ideas to ignite, engage and retain talent in agencies.


Learn the art of connecting: Why being a relationship rockstar matters

4A's SmartBrief | Jun 28, 2016

If you can connect -- one-on-one, in groups, with an audience, with a client -- your level of awareness improves, your ability to foster teamwork increases, and your client influence skyrockets. Join Cecilia Gorman June 30 for a webinar where she will teach you how to be a person worthy of meaningful personal connections. A must for client-facing professionals and managers.

Register Now & Gain This Skill!


Do you have the tools you need to drive transformational ideas?

4A's SmartBrief | Jun 28, 2016

Today's planners need to leverage business knowledge, consumer insight and data to help their clients embrace bold, transformational ideas. Join your peers at this year's 4A's Strategy Festival to get hands-on learning, tips and tools from industry leaders from SapientNitro, HERD, Zenith and more!

Join us for the 4A's Strategy Festival 2016 and celebrate the heroism of the planning community -- culminating with the Jay Chiat Awards for Strategic Excellence.

October 16th-18th, Andaz Hotel | Wall Street | New York City

Early registration available through July 15th -- Register now!


West Coast leaders: An important investment for your agency

4A's SmartBrief | Jun 27, 2016

"The 4A's Executive Leadership Program (ELP) is absolutely one of the most impactful, real world training programs I have ever participated in. If you are leading an agency or running an office, you will learn invaluable lessons on the impact of decision making, seizing business opportunities and talent management that you will never forget. This is a must participate program for Agency Executives," says Andrew Graff, CEO of Allen & Gerritsen.

Learn more and register for the LA Session in October!


This week -- Free to Members! 4A's Programmatic Workshop with Quantcast

4A's SmartBrief | Jun 27, 2016

Programmatic is one of the hottest buzzwords in advertising today. More than that, understanding it is essential to the modern agency. That's why the 4A's is offering this new Programmatic Workshop Series, powered by Quantcast's Real-time Academy, to cut through the jargon and explain the mechanics of programmatic and what types of data and vendors you need to power your campaigns. The first is this week in New York on June 30th and next up is Chicago on Sept. 13th.

Sign up today to secure your seat before it's too late!




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