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Why it's time to ditch qualitative social metrics

SmartBrief on Social Business | Apr 29, 2015

Likes and mentions are just a fuzzy show of hands, but the latest data tools offer brands more meaningful ways to measure social return-on-investment, writes Nick Halstead. "[Q]uantitative analysis will give you more than you ever thought possible," Halstead writes. Techworld (U.K.) (04/28)


Rockets' social media chief sacked over tweet

SmartBrief on Social Business | Apr 30, 2015

Should you outsource your social media efforts?

SmartBrief on Social Business | May 01, 2015

Make social media users your champions

SmartBrief on Social Business | Apr 29, 2015

Behind the scenes with social media "click farmers"

SmartBrief on Social Business | Apr 28, 2015

SocialRank lets brands get a handle on their followers

SmartBrief on Social Business | Apr 27, 2015

Why "connected moments" are the next advertising frontier

SmartBrief on Social Business | Apr 27, 2015

We are finally telling our story, says Foursquare CEO

SmartBrief on Social Business | Apr 27, 2015

How the NBA's courtside tweeters keep fans happy

SmartBrief on Social Business | Apr 29, 2015

Bud Light says it regrets bottle message that "missed the mark"

SmartBrief on Social Business | Apr 29, 2015


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