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Facebook could rise to WPP's No. 2 media supplier

SmartBrief on Social Business | Dec 07, 2016

WPP CEO Martin Sorrell has announced that Facebook is set to become the second-highest media supplier in 2017, behind Google. WPP will spend nearly $5.5 billion on Google this year and is expected to spend $1.75 billion on Facebook. MediaPost Communications (12/06) The Wall Street Journal (tiered subscription model) (12/06)


Birchbox finds a way to measure Snapchat traffic

SmartBrief on Social Business | Dec 06, 2016

Social media to take 20% share of digital ad spend by 2019

SmartBrief on Social Business | Dec 05, 2016

How to encourage staff to post on social media

SmartBrief on Social Business | Dec 06, 2016

Companies that show the way on social media

SmartBrief on Social Business | Dec 08, 2016

Consumers are clicking through Instagram Stories links

SmartBrief on Social Business | Dec 09, 2016

How to avoid influencer marketing fatigue

SmartBrief on Social Business | Dec 05, 2016

3 steps to an effective rebrand

SmartBrief on Social Business | Dec 07, 2016

Your dog might have self-awareness

SmartBrief on Social Business | Dec 05, 2016

What Facebook can teach marketers

SmartBrief on Social Business | Dec 06, 2016


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