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Social strategy is a marathon, not a sprint

SmartBrief on Social Business | Jan 16, 2017

Cut through social noise by engaging more meaningfully with consumers to liven your brand story, and cultivate a desire for consumers to know more by being strategic about how and when your brand is socially active. Use long-form content to tell authentic stories, and focus on social channels that deliver the highest engagement. Advertising Age (01/13)


The makings of a successful Facebook post studied

SmartBrief on Social Business | Jan 17, 2017

Help staffers become brand advocates

SmartBrief on Social Business | Jan 19, 2017

Pinterest exec shares what's in store for 2017

SmartBrief on Social Business | Jan 18, 2017

Report: Facebook overtook YouTube in live-video audience

SmartBrief on Social Business | Jan 17, 2017

Search comes to Snapchat app in significant revamp

SmartBrief on Social Business | Jan 13, 2017

Woman waiting to give birth Chewbacca-style becomes viral hit

SmartBrief on Social Business | Jan 13, 2017

Facebook said to focus on long-form premium video

SmartBrief on Social Business | Jan 18, 2017

If Twitch isn't in your marketing strategy, it should be

SmartBrief on Social Business | Jan 17, 2017

Facebook now reaches 1B outside its own platform

SmartBrief on Social Business | Jan 13, 2017


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