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Facebook algorithm tweak to emphasize friends' posts

SmartBrief on Social Business | Apr 22, 2015

Facebook is updating the algorithm it uses to display content to users and will favor updates posted by people's real, live friends rather than by the brands and publishers they follow. That could affect marketers' Facebook strategies, but John Donahue of White Lightning + Judge's Son says it's too soon to say exactly how. "The most irresponsible response is to freak out and assume the worst," Donahue says. Adweek (04/21) Verge, The (04/21) TechCrunch (04/21)


Facebook clamps down on fake "likes"

SmartBrief on Social Business | Apr 20, 2015

What to look for in a social media manager

SmartBrief on Social Business | Apr 23, 2015

How Twitter's messaging update could help marketers

SmartBrief on Social Business | Apr 21, 2015

Kermit's double found hiding in Costa Rican jungle

SmartBrief on Social Business | Apr 21, 2015

Don't make these analytics mistakes

SmartBrief on Social Business | Apr 20, 2015

Branding lessons from Purina's viral hit "Dear Kitten"

SmartBrief on Social Business | Apr 20, 2015

Why CEOs should take social media seriously

SmartBrief on Social Business | Apr 22, 2015

Facebook attracts exclusive video content

SmartBrief on Social Business | Apr 20, 2015

How small companies keep fans engaged on Facebook

SmartBrief on Social Business | Apr 23, 2015


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