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Brands are challenged by visual social media

SmartBrief on Social Business | May 27, 2015

Brands that hope to track what's being said about them online are running into a problem: an increasingly visual social media world. Startups such as GumGum are using image-recognition technology to find logos that might not be accompanied by text referencing a brand. "We found through our studies that nearly 85% of posts that contain a logo contain either no text or no text that's relevant to your brand," said Brian Kim, director of product management. Advertising Age (free access for SmartBrief readers) (05/26)


Why Instagram works better for fashion brands

SmartBrief on Social Business | May 28, 2015

VH1's Periscope presence catches the attention of advertisers

SmartBrief on Social Business | May 26, 2015

Twitter must mend its ways, investor says

SmartBrief on Social Business | May 22, 2015

B2B marketers say LinkedIn is most important social media site

SmartBrief on Social Business | May 27, 2015

A closer look at the Twitter elite

SmartBrief on Social Business | May 27, 2015

Is Medium turning into Twitter?

SmartBrief on Social Business | May 22, 2015

Oreo S'mores uses quirky animation to target millennials

SmartBrief on Social Business | May 27, 2015

What's on the menu in your state?

SmartBrief on Social Business | May 26, 2015

Cleaning brand has whiter-than-white Twitter feed

SmartBrief on Social Business | May 28, 2015


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