Most Clicked SmartBrief on Social Business Stories


1. Opinion: Why LinkedIn is winning the Internet

SmartBrief on Social Business | May 21, 2015

LinkedIn has a better business model than social media site rivals like Facebook and Twitter because it doesn't depend on advertising to make money and taps into opportunities in the enterprise market, writes Evan Niu. Over half its revenue comes from Talent Solutions, and almost 20% is generated by Premium Subscriptions in which customers pay a fee to access job and networking opportunities. The Motley Fool (05/20)


2. Brands are challenged by visual social media

SmartBrief on Social Business | May 27, 2015

Brands that hope to track what's being said about them online are running into a problem: an increasingly visual social media world. Startups such as GumGum are using image-recognition technology to find logos that might not be accompanied by text referencing a brand. "We found through our studies that nearly 85% of posts that contain a logo contain either no text or no text that's relevant to your brand," said Brian Kim, director of product management. Advertising Age (free access for SmartBrief readers) (05/26)


3. VH1's Periscope presence catches the attention of advertisers

SmartBrief on Social Business | May 26, 2015

VH1 used Twitter's online streaming application Periscope to hype up the wedding of two stars on its "Love & Hip Hop" show, giving users the opportunity to watch the ceremony's red-carpet arrival. Advertisers are expressing interest in how they can capitalize on the company's growing use of Periscope, according to Tom Chirico, VH1's vice president of digital and social engagement. Multichannel News (05/22)


4. Twitter must mend its ways, investor says

SmartBrief on Social Business | May 22, 2015

Twitter needs to get its act together, early investor Chris Sacca wrote in a blog post in which he says he's going offer criticism designed to help it improve. "[T]his post is a clear sign that Sacca, an influential and usually staunch supporter of the company, is concerned with where Twitter's headed," Kurt Wagner writes. Bloomberg (05/21) Re/code (05/21)


5. Don Draper, social media marketer

SmartBrief on Social Business | May 21, 2015

A Tumblr account reimagines Don Draper and his "Mad Men" colleagues as marketers in the era of social media, grappling with topics such as Snapchat and the Apple Watch. Business Insider (05/20)


6. Is Medium turning into Twitter?

SmartBrief on Social Business | May 22, 2015

Medium was founded by former Twitter CEO Evan Williams, and the long-form publishing platform's plan for growth appears to be modeled on that of Twitter, Mathew Ingram writes. That "will probably add fuel to the idea that what Twitter and Medium should do is merge, since they seem more and more like two different expressions of the same impulse," Ingram writes. Fortune (05/21)


7. A closer look at the Twitter elite

SmartBrief on Social Business | May 27, 2015

Verified users make up 0.05% of Twitter, but they have an average of about 125,000 followers and post thousands upon thousands of tweets, according to an analysis. Journalists make up about a quarter of verified users, with athletes, musicians, actors and corporate brands also making up significant portions of the total. Medium (05/25)


8. What's on the menu in your state?

SmartBrief on Social Business | May 26, 2015

Foursquare and Mapbox have produced a map of the U.S. that highlights distinctive foods from each state. Among the highlights: breakfast tacos in Texas, conch fritters in Florida and "salad rolls" in Oregon. CityLab (05/20)


9. B2B marketers say LinkedIn is most important social media site

SmartBrief on Social Business | May 27, 2015

More than half of marketers in a Social Media Examiner survey cited Facebook as the most important social media channel for their business. LinkedIn came in at 21%, followed by Twitter at 13%. However, B2B marketers favored LinkedIn, with 41% saying it's the most important social media site for them. MarketingProfs (05/26)


10. Oreo S'mores uses quirky animation to target millennials

SmartBrief on Social Business | May 27, 2015

Mondelez is advertising its recently released Oreo S'mores product with a comedic animated video campaign featuring S'morey, the Unidentifiable Forest Creature. The ads from 360i, which target millennials and will run on Facebook, Instagram, Tumblr and Twitter, show S'morey helping other characters find their S'mores. Adweek (05/26)




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