Most Clicked SmartBrief on Social Business Stories

1. Don't point your Periscope at copyrighted content, Twitter warns

SmartBrief on Social Business | Apr 14, 2015

Mashable (04/13)

2. Infographic: The robust and diverse skillset of a content marketer

SmartBrief on Social Business | Apr 13, 2015

Successful content marketers are required to build online relationships with consumers via e-mail campaigns, blog posts and social media. They should also be able to handle basic tech skills that allow them to edit and publish articles, according to this infographic. In addition to being good writers, content marketers should possess analytical skills, graphic design skills, intuition, and knowledge about the target audience. (04/09)

3. Periscope torpedoed Meerkat, data firm says

SmartBrief on Social Business | Apr 17, 2015

Twitter's Periscope has passed third-party service Meerkat to become the live-streaming video leader, 7Park says. Twitter has pressured publishers to pick its service over Meerkat and has cut off Meerkat's access to its social graph. TechCrunch (04/16)

4. Snapchat's Brand Stories goes away, perhaps to return

SmartBrief on Social Business | Apr 15, 2015

Snapchat's Brand Stories, which allowed marketers to share content with non-followers, is no longer available. However, Snapchat indicates the platform may be offered again in revised form and, in the meantime, Snapchat still offers several other advertising options. Drum (Glasgow, Scotland), The (04/14)

5. Yahoo reportedly ready to pay $900M for Foursquare

SmartBrief on Social Business | Apr 15, 2015

Yahoo is said to be closing in on a deal to buy Foursquare for about $900 million. Similar deals have been rumored in the past, write Ingrid Lunden and Jordan Crook. "In addition to bolstering Yahoo's own efforts in rebuilding its search product, it would boost Yahoo's overall mobile portfolio of apps and its own primary-source data in local listings," they write. TechCrunch (04/15)

6. LinkedIn's Elevate aims to help brands tap employees' social reach

SmartBrief on Social Business | Apr 14, 2015

LinkedIn has unveiled Elevate, a tool to help companies get employees to advocate on their behalf on social channels. Elevate lets company curators serve up pre-approved, sharable content to employees, who can post the content to their social accounts. BuzzFeed (04/13)

7. How to whip up buzz for a boring brand

SmartBrief on Social Business | Apr 14, 2015

Most companies are boring when compared with social media celebrities such as Lady Gaga, but it's still possible to create meaningful engagement online, Gene Marks writes. The key is to invest in building a community of customers and serve up content that's relevant to their interests, Marks writes. Forbes (04/13)

8. Qantas tweets out pics of koalas "flying" first class

SmartBrief on Social Business | Apr 15, 2015

Qantas Airways highlighted its transport of four koala bears from Australia to Singapore with Twitter pictures showing the four animals lounging in first class. The koala bears are on loan to the Singapore zoo. TravelPulse (04/13)

9. Brands are missing out on easy employee-advocacy wins

SmartBrief on Social Business | Apr 15, 2015

Too many brands are failing to take advantage of employee advocacy on social media, as less than half of businesses have advocacy strategies in place, writes Adobe's Cory Edwards, citing an Altimeter Group study. "Brands that continue to limit social media to just marketing departments are missing out -- and their voice will grow increasingly quiet as more companies magnify their voice through an empowered workforce," Edwards writes. Re/code (04/13)

10. Old Navy goes for entertainment, not promotions, on YouTube

SmartBrief on Social Business | Apr 16, 2015

Old Navy's videos on YouTube are designed to entertain audiences and skip the hard sell, and they have proved to be a considerable success for the brand. The videos feature outtakes from commercials starring Amy Poehler and Julia Louis-Dreyfus, and they have helped Old Navy amass 17,000 subscribers, more than Gap, Kohl's, Banana Republic and T.J. Maxx. (04/16)

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