Most Clicked SmartBrief on Social Business Stories

1. How to compare metrics across social networks

SmartBrief on Social Business | Jun 29, 2015

The relative value of retweets, likes and other network-specific social metrics isn't always straightforward, writes Doug Schumacher. That's where the fan-count-to-engagement ratio comes in: You can start to identify trends across networks by dividing the number of interactions with the number of posts made and the number of fans, Schumacher writes. iMedia Connection (06/24)

2. "Fifty Shades" Twitter Q&A hijacked by critics

SmartBrief on Social Business | Jun 30, 2015

A Twitter Q&A with "Fifty Shades of Grey" author E.L. James derailed this week as some people used the designated hashtag to ask snarky questions, such as whether the writer was "paid per adjective" and if she'd ever seen a dictionary. "Somewhere, there is a PR/social exec frantically searching the #AskELJames tag for questions she can *actually* answer," one Twitter user wrote. The Guardian (London) (06/29)

3. Making Instagram work for a small business

SmartBrief on Social Business | Jul 01, 2015

Posting images that provide a behind-the-scenes peek at your business is a way to engage followers on Instagram, write Emily Hay and Lisa Alberts. Other tips include highlighting related businesses and sharing posts that subtly encourage customers to make a purchase. Michipreneur (Michigan) (06/29)

4. Facebook upgrades iOS app with Snapchat-like features

SmartBrief on Social Business | Jun 29, 2015

Facebook has added Snapchat-like features to its iOS application that allow users to add photos customized with text, filters and stickers to their Facebook profiles. The move comes after Facebook failed to acquire Snapchat and its efforts at duplicating the service outright proved less than popular. TechCrunch (06/28) The Verge (06/29)

5. Running Twitter isn't easy, outgoing CEO suggests

SmartBrief on Social Business | Jul 01, 2015

It's Dick Costolo's last day as Twitter's CEO, and he says he found it hard to lead the company through its initial public offering and cope with investors who aren't focused purely on the social network's financial performance. Still, Costolo says he's confident that Twitter -- which on his watch went from a valuation of $3.7 billion to one of $23.5 billion -- has a bright future. The Guardian (London) (06/30)

6. Facebook updates video algorithm with positive interactions

SmartBrief on Social Business | Jun 30, 2015

Interaction will play a larger role in which videos make it to Facebook news feeds under an algorithm update that reduces the role of popularity metrics including comments, shares and likes. Top metrics in the new order note positive interactions such as unmuting a video or expanding it to full screen. (06/29)

7. Study: Native ads have broader reach on Facebook

SmartBrief on Social Business | Jun 30, 2015

Facebook has reportedly been prioritizing native video uploads as opposed to external video-embeds from platforms such as YouTube. Search Engine Journal conducted a study to see if native video ads on Facebook were more successful, and the results showed that they reach two times more people on average than embedded videos did, and get double the likes and shares. Search Engine Journal (06/29)

8. Loews Hotels campaign is built with guests' social media photos

SmartBrief on Social Business | Jun 30, 2015

Agency Catch New York has created a campaign for Loews Hotels called #TravelForReal that showcases photos taken by guests and shared on social media. The push has launched in magazines and will include outdoor, digital and local media. MediaPost Communications (06/30)

9. Big Bird speaks

SmartBrief on Social Business | Jun 29, 2015

Actor and puppeteer Carroll Spinney is discussing his experiences playing Big Bird on "Sesame Street" for generations of young people. He discusses getting annoyed with children, singing at Carnegie Hall and almost taking an ill-fated ride on the space shuttle. Vice News (06/28)

10. Tools to monitor your social marketing results

SmartBrief on Social Business | Jul 02, 2015

Monitoring the results of your social media marketing can help you build your audience and develop better content. Marketing strategist Vince Chiofolo offers tools and tips to help you figure out when to post, determine where traffic is coming from and learn about your competitors. (06/30)

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