Most Clicked SmartBrief on Social Business Stories

1. Steps to fine-tune your Twitter marketing

SmartBrief on Social Business | Jan 21, 2015

A number of simple tactics can help your business make the most of its Twitter marketing, writes Tim Soulo. He offers six tips, which include tweeting more links, reaching out to key influencers and sharing articles multiple times to increase engagement. (01/19)

2. Twitter reportedly discourages Instagram links

SmartBrief on Social Business | Jan 23, 2015

Some of Twitter's most popular users reportedly have received targeted messages from the company asking them to share photos directly, rather than posting them to Instagram and then sharing a link. The move comes as Twitter and Facebook seek to boost the amount of native content they host, writes Seth Fiegerman. Mashable (01/22)

3. Why brands should prepare to spend more on social media

SmartBrief on Social Business | Jan 21, 2015

The recently reported $750,000 minimum investment for a one-day advertising push on Snapchat illustrates that social media advertising is set to command bigger portions of brand budgets, writes Chris Bishop. That means treating social more like TV or out-of-home advertising when it comes to assigning staff. "Not only does strategy, tone of voice and agility need a degree of seniority, once a channel is assigned a media budget, analysis, reporting and ROI all come in to play," Bishop writes. (01/20)

4. 6 ways to make a YouTube page stand out

SmartBrief on Social Business | Jan 20, 2015

Populating a YouTube page with compelling videos isn't enough to beat the competition, writes Jon Mowat of Hurricane Media. He offers tips, including the use of techniques similar to search-engine optimization, to ensure that people actually discover your channel. SmartBrief/SmartBlog on Social Media (01/20)

5. Social media to be emphasized for State of the Union speech

SmartBrief on Social Business | Jan 20, 2015

Tonight's State of the Union speech will be packaged to appeal to social media users as well as broadcast viewers, experts say. YouTube stars will stage an Oval Office interview after the speech, and officials will seek to ensure online buzz before and after the event. (01/20)

6. How to sell "The Facebook" like it's 1995

SmartBrief on Social Business | Jan 23, 2015

A parody video ad imagines how a marketing team would have sold "The Facebook," as it was originally known, in 1995 to America's novice Web users. "If the video seems at all familiar, that's because it's a direct parody of a real AOL commercial from 1995," Samantha Grossman writes. (01/22)

7. Super Bowl-related Facebook posts help brands reach fans

SmartBrief on Social Business | Jan 22, 2015

Facebook is selling advertising targeted specifically to Super Bowl fans on its site. The social network has a pool of 50 million users who interacted with posts related to the game last year, and it will add to the list with users who make Super Bowl-related status updates and comments in the coming weeks. Advertising Age (free access for SmartBrief readers) (01/21)

8. Don't ignore your engagement metrics

SmartBrief on Social Business | Jan 26, 2015

Engagement metrics won't tell you everything you need to know about a brand's performance, but you shouldn't ignore them, Mark Traphagen writes. Consider it a starting point, then delve into patterns and the ways that users are re-engaging with content, Traphagen writes. Marketing Land (01/22)

9. Survey: Millennials value social engagement with brands

SmartBrief on Social Business | Jan 21, 2015

Sixty-two percent of millennials said they are more likely to stay loyal to a brand that engages with them on social media sites such as Facebook and Instagram, according to a Millennial Branding survey. Nearly half of respondents said the quality of a product or service, not the price, is the main determiner in repeat buying. Inc. online (free registration) (01/20)

10. The Oatmeal creator scores $2M with "Exploding Kittens" Kickstarter

SmartBrief on Social Business | Jan 22, 2015

Mathew Inman, creator of The Oatmeal, reportedly raised $2 million in 24 hours via Kickstarter for a game called "Exploding Kittens." Inman boosted support for the campaign when he posted cartoon kittens to social media as a way of thanking followers for donating. Adweek/AdFreak blog (01/21)

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