Most Clicked SmartBrief on Social Business Stories


1. AdEspresso launches gallery for Facebook ad inspiration

SmartBrief on Social Business | Jul 28, 2015

AdEspresso has developed an in-house gallery of successful Facebook ads to help companies learn what works in lead generation, sales and application installs. The Facebook Ads Gallery is searchable for keyword, placement, objective and vertical successes. Adweek (07/27)


2. Recycled jokes? That's plagiarism, Twitter says

SmartBrief on Social Business | Jul 27, 2015

Twitter is reportedly taking down tweets that recycle other people's jokes without attribution. Freelance writer Olga Lexell complained to the site that users were violating her copyright by repeating her jokes, prompting several tweets to be deleted by the social network. The Verge (07/25)


3. Facebook builds its first Web drone

SmartBrief on Social Business | Jul 31, 2015

Facebook's solar-powered Web-beaming drone, which has the wingspan of a Boeing 737 but weighs less than a Toyota Prius, is ready to take to the skies for testing. Test flights are a key step toward bringing drone-based Web access to the 10% of the world's population living in remote areas. "This will be an effort that we will invest in for many years to come," Facebook's Jay Parikh says. Los Angeles Times (tiered subscription model) (07/31) Fortune (07/30) Quartz (07/30)


4. Facebook to offer a traditional method for ad purchasing

SmartBrief on Social Business | Jul 29, 2015

Facebook is rolling out a new way to purchase video ads using Gross Rating Points over the next few months. This method comes from traditional ad servicing from the 1950s, used in television, radio and even billboards, but it is somewhat out of place in the Internet ad landscape. "Facebook no doubt doesn't really want advertisers to buy this way, but offering this option may persuade more marketers to think about Facebook differently and start spending more of their ad dollars there," writes Lara O'Reilly. Business Insider (07/29)


5. Facebook drives video buzz for Chubbies Shorts

SmartBrief on Social Business | Jul 27, 2015

Chubbies Shorts has a team of three working through Facebook, Twitter, YouTube, Instagram and Snapchat to reach male millennials. Facebook is proving highly effective for the brand's video-based content, with Facebook videos scoring much higher views than the same content posted on YouTube. Adweek (07/27)


6. Are you worthy of Twitter verification?

SmartBrief on Social Business | Jul 30, 2015

Twitter verification is designed to help users figure out when celebrities are who they appear to be, but since it isn't universally available, it also serves as a de facto tracker of social and cultural significance. That's led some less-well-known Twitter users to vie for verification, and to grow disgruntled if they're refused. The Atlantic online (07/29)


7. Facebook profiles may get LinkedIn-style endorsements

SmartBrief on Social Business | Jul 30, 2015

Facebook will reportedly test descriptive tags for users to endorse one another, a feature modeled after LinkedIn's endorsement infrastructure that allows users to vouch for others' skills and qualifications. Fortune (07/29)


8. How brands and social media influencers are connecting

SmartBrief on Social Business | Jul 27, 2015

TheAudience helps brands find the right social media influencers to work with on their marketing campaigns, creating original content as well as raising awareness. That matchmaker market is worth $250 million, according to the company's founder, Oliver Luckett. "We rely upon influencers not just for the numbers of followers, but for their creativity. We look for people who are creative, have a viewpoint, and the more of them, the merrier," Luckett says. USA Today (07/27)


9. How companies can make better use of social data

SmartBrief on Social Business | Jul 30, 2015

Social data can help companies anticipate demand, gain deeper understanding of their own products, test new business models and hone pricing strategies, writes Lisa Morgan. "Social media data is not just for marketing anymore," she writes. InformationWeek (07/28)


10. Yelp reviewers roar after dentist shoots lion

SmartBrief on Social Business | Jul 30, 2015

The American dentist who shot Cecil, a beloved African lion, has found his Yelp page under assault from bogus reviewers. "I needed a tooth extracted, so Dr. Palmer shot me in the neck with a crossbow," one reviewer claimed. The Verge (07/29)




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