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Erich & Kallman, Chick-fil-A say crazy can also be brilliant

4A's SmartBrief | Jul 25, 2016

Erich & Kallman's first campaign for Chick-fil-A says that the brand's new Egg White Grill breakfast sandwich isn't necessarily a weird concept and points out the brilliance of other supposedly crazy ideas that came from innovators such as Alexander Graham Bell, Thomas Edison and Beethoven. The "Chicken for breakfast. It's not as crazy as you think" TV spots begin airing July 30. CampaignLive.com (U.S.) (07/22)


Patron, Razorfish serve up personalized cocktails via Amazon Echo

4A's SmartBrief | Jul 22, 2016

The Martin Agency, Geico play Marco Polo with Marco Polo

4A's SmartBrief | Jul 25, 2016

Kleenex teams with JWT, Facebook to alleviate the anxiety of school transitions

4A's SmartBrief | Jul 26, 2016

BBDO New York, Foot Locker tap Colin Farrell to be James Harden's inner voice

4A's SmartBrief | Jul 27, 2016

Coca-Cola gets healthy for the Olympics

4A's SmartBrief | Jul 21, 2016

Commonwealth McCann, Chevy mock advertising's millennial stereotyping

4A's SmartBrief | Jul 22, 2016

Michael Kors builds brand loyalty through Instagram

4A's SmartBrief | Jul 27, 2016

Opinion: Why creatives must be the head of agencies

4A's SmartBrief | Jul 25, 2016

W+K taps Bobby Cannavale to motivate baby athletes for Nike

4A's SmartBrief | Jul 26, 2016


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