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PetSmart breaks with GSD&M, brings advertising in-house

4A's SmartBrief | May 27, 2015

The new leadership team at PetSmart, following its buyout by a group led by BC Partners, has decided to bring most of its advertising in-house, just seven months after appointing Omnicom's GSD&M as its lead creative shop. "We are proud of the work we created together and wish everyone at PetSmart the best during their transition," GSD&M said in a statement. Advertising Age (free access for SmartBrief readers) (05/27)


How Johannes Leonardo encourages creativity at its NYC digs

4A's SmartBrief | May 26, 2015

J&J is reviewing its worldwide media planning and buying

4A's SmartBrief | May 26, 2015

Why agencies should accept clients' ad tech demands

4A's SmartBrief | May 28, 2015

Nikon spot captures a dog's excitement in photos

4A's SmartBrief | May 28, 2015

Aaron Paul narrates "A Driver's Life" for Mazda

4A's SmartBrief | May 29, 2015

Coaching takes consistency, says CP+B global CEO

4A's SmartBrief | May 27, 2015

Oreo S'mores uses quirky animation to target millennials

4A's SmartBrief | May 27, 2015

Brazilian coffee-maker uses yawns to target tired commuters

4A's SmartBrief | May 26, 2015

General Mills is reviewing its media planning and buying

4A's SmartBrief | May 29, 2015


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