SIIA Association News


Join SIIA's Best Practice Series on Friday, Oct. 14, in San Francisco

SIIA Software SmartBrief | Sep 27, 2016

SIIA will hold its Best Practice Series on Friday, Oct. 14, with New Marketing & Sales Strategies for Customer Appreciation. Discover proven techniques publishers and content providers can use to boost leads, customers and revenue. Marketers are combining new digital technologies and new creative approaches to generate breakthrough results in customer acquisition. This event will help you choose the latest proven strategies for lead generation and sales, as well as test, measure and improve their effectiveness for your products. Register a group of three persons and receive a fourth registration for free! Contact James Gerald at jgerald@siia.net to register a group.


SIIA is elated to announce that the Technology Council of Southern California is back!

SIIA Software SmartBrief | Sep 27, 2016

The Technology Council of Southern California has officially joined forces with the Software and Services Division of SIIA. In traditional TCOSC form, the council will provide events, networking, information and resources to help companies in L.A. and Orange counties grow and succeed. In addition, our members will benefit from all that SIIA has to offer. Join us for our first launch event Oct. 17 at The Cove at the University of California at Irvine.


Watch Executive Spotlight featuring Clayton Whitfield, Co-Founder & Vice President Business Development, SaaSOptics

SIIA Software SmartBrief | Sep 26, 2016

SIIA's Executive Spotlight Series provides a look into some of the most successful executives in our industry. Hear how many of them got to where they are today, what is shaping their businesses and the industry today, and special advice they would give to others trying to grow a successful company. Watch the Clayton Whitfield Executive Spotlight. Tune in each Friday for a new episode.

Want your executives in the Spotlight? Contact jcarl@siia.net for more information.


Join your peers at Deciphering Customer Success in New York

SIIA Software SmartBrief | Sep 26, 2016

Taking place Thursday, Oct. 13, in New York City, Deciphering Customer Success is a one-day forum that will invigorate customer success teams and inspire new processes to create value for your customer. Confirm your complimentary registration today, or contact Rhianna Collier if you are interested in sponsoring or speaking at the event.


Join your peers at Deciphering CEO Roundtable

SIIA Software SmartBrief | Sep 23, 2016

Deciphering CEO Roundtable | Monetizing Customer Success will take place Wednesday, Oct. 12, in New York City. During this session, CEOs will dive into a candid, solution-seeking discussion around the challenges and pressures unique to the top-level management. Confirm your registration today by contacting Jenn Carl, as space is very limited.


The all-new Company CODiE Awards

SIIA Software SmartBrief | Sep 22, 2016

The all-new Company CODiE Awards celebrate excellence and achievement in the tech industry by honoring outstanding teams and individuals for their accomplishments, leadership and commitment to the industry. Only SIIA members in good standing are eligible to nominate. Nomination period: Sept. 19 to Oct. 28. For more information on the all-new Company & People CODiE Awards, please contact Jenn Carl.


SIIA announces the newest addition to Deciphering Series, Deciphering the Marketing Battlefield, Nov. 15 in Atlanta

SIIA Software SmartBrief | Sep 22, 2016

Deciphering the Marketing Battlefield is an exclusive event for marketing executives to discuss growth strategies with peers in a private environment. We are looking for marketing executives to participate in panel discussions at the event. Topics include Focusing on Individual CX; In with the Old, Out with the New: Today's Email Marketing; Trust Your Data: From Insights to Value; Content Dominates the Marketing World; and Scaling Your Demand Generation. If you or someone from your company would like to speak on one of the above topics, please contact Rhianna Collier.


Call for speakers at Deciphering Product Management

SIIA Software SmartBrief | Sep 21, 2016

Secure your opportunity to speak at SIIA's Deciphering Product Management event Nov. 10 in Raleigh, N.C. Deciphering Product Management is an event for product executives to develop a culture of collaboration, improve productivity, streamline product life cycle processes and drive innovation. To learn more about how to enhance your executive's exposure through a speaking opportunity, contact Rhianna Collier. Or confirm your participation and register for free!


SIIA is pleased to announce the all-new Company CODiE Awards

SIIA Software SmartBrief | Sep 20, 2016

SIIA is pleased to announce the all-new Company CODiE Awards, developed to celebrate excellence and achievement in the tech industry by honoring outstanding teams and individuals for their accomplishments, leadership and commitment to the industry. Only SIIA members in good standing are eligible to nominate. Not a member? No problem. Join today by contacting Valeri Forbai. The nomination period will run until Oct. 28.


Complimentary 2017 CODiE nomination

SIIA Software SmartBrief | Sep 20, 2016

Interested in showcasing your product in the 2017 CODiE Awards? SIIA, the principal trade association for the software and digital content industry, has an amazing limited-time offer just for you. Join SIIA today and receive a free CODiE nomination (a $995 value) in one of over 90 business and education technology categories. Learn more about the CODiE Awards. Contact Valerie Forbai, Membership Development & Sales manager, to become a member today!


Watch Executive Spotlight featuring Morris Panner, CEO, Ambra Health

SIIA Software SmartBrief | Sep 19, 2016

SIIA's Executive Spotlight Series provides a look into some of the most successful executives in our industry. Hear how many of them got to where they are today, what is shaping their businesses and the industry today, and special advice they would give to others trying to grow a successful company. Watch the Morris Panner Executive Spotlight. Tune in each Friday for a new episode. Want your executives in the Spotlight? Contact jcarl@siia.net for more information.


Participate in the Customer Success Benchmark Report

SIIA Software SmartBrief | Sep 15, 2016

SIIA's Customer Success Benchmark Survey will provide insights into how organizations are reacting to the growing demand of customer success. We are calling all customer success agents and account managers to submit their responses to this survey – which is less than 10 questions long! Complete the survey today, and you will learn how your team compares to the industry.


Participate in the Customer Acquisition Report

SIIA Software SmartBrief | Sep 14, 2016

SIIA's Customer Acquisition Report will provide benchmark data into how organizations measure and track customer acquisition. We are calling on all marketing and sales executives to submit their responses to this survey, which is less than 10 questions long! Complete the survey, and you will learn how your customer acquisition data compares with the industry.


Register for a free webinar: "Simple Digital Marketing Hacks"

SIIA Software SmartBrief | Sep 13, 2016

In this dynamic webinar, join industry expert Jeremiah Desmarais as he presents actionable and repeatable success formulas from his private client portfolio and front lines building software marketing campaigns from Inc. 500 Fast Growth startups to heavily funded PE ventures (Bain Capital). Taking place Thursday, Sept. 15, register for this free webinar, and take away simple marketing hacks to predict revenue and profit.


Watch Executive Spotlight featuring Jason Jue, co-founder & CMO, Triblio

SIIA Software SmartBrief | Sep 12, 2016

SIIA's Executive Spotlight Series provides a look into some of the most successful executives in our industry. Hear how many of them got to where they are today, what is shaping their businesses and the industry today, and special advice they would give to others trying to grow a successful company. Watch the Jason Jue Executive Spotlight. Tune in each Friday for a new episode. Want your Executives in the Spotlight? Contact jcarl@siia.net for more information.


Apply now to judge the 2017 CODiE Awards

SIIA Software SmartBrief | Sep 09, 2016

Being a CODiE Award judge is a fun and rewarding opportunity that allows you to take a peek under the hood of some of today's most interesting and innovative products. Industry experts including executives, analysts, consultants, product managers and press are encouraged to apply. To become a judge, simply complete the application and choose the categories that you have the most interest and experience in, and we will review your application ASAP. Reach out to Jenny Baranowski with questions.


Watch Executive Spotlight featuring Pawel Leks, CEO, emplo

SIIA Software SmartBrief | Sep 06, 2016

SIIA's Executive Spotlight Series provides a look into some of the most successful executives in our industry. Hear how many of them got to where they are today, what is shaping their businesses and the industry today, and special advice they would give to others trying to grow a successful company.

Watch the Pawel Leks Executive Spotlight. Tune in each Friday for a new episode.

Want your executives in the Spotlight? Contact jcarl@siia.net for more information.


Watch Executive Spotlight featuring Dermot O'Doherty, SVP of airSpring

SIIA Software SmartBrief | Aug 29, 2016

SIIA's Executive Spotlight Series provides a look into some of the most successful executives in our industry. Hear how many of them got to where they are today, what is shaping their businesses and the industry today, and special advice they would give to others trying to grow a successful company. Watch the Dermot O'Doherty Executive Spotlight. Tune in each Friday for a new episode. Want your executives in the Spotlight? Contact jcarl@siia.net for more information.




Sign up for SIIA Software SmartBrief



Designed specifically for software and services industry professionals, SIIA Software SmartBrief is a FREE, daily e-mail newsletter. By providing the latest need-to-know industry news and information, SIIA Software SmartBrief saves you time and keeps you smart. Learn more