Most Clicked SmartBrief Stories

1. Survey: Millennials value social engagement with brands SmartBrief | Jan 21, 2015

Sixty-two percent of millennials said they are more likely to stay loyal to a brand that engages with them on social media sites such as Facebook and Instagram, according to a Millennial Branding survey. Nearly half of respondents said the quality of a product or service, not the price, is the main determiner in repeat buying. Inc. online (free registration) (01/20)

2. EBay trims workforce, mulls Enterprise spinoff SmartBrief | Jan 22, 2015

EBay will cut 2,400 jobs, or 7% of its workforce, in the wake of its slowing auction business and growing competition. The e-commerce company, which will spin off its PayPal unit later this year, said Wednesday it might also sell or spin off its eBay Enterprise unit. New York Times (tiered subscription model), The (01/22) Bloomberg (01/21)

3. Sears expands connected device shops to 500 stores SmartBrief | Jan 19, 2015

Connected Solutions shops will be set up in 200 Sears and 300 Kmart stores in the coming months to demonstrate wireless fitness devices and smart-home appliances. The rollout of the in-store shops comes after the retailer began testing the concept at three Illinois stores nearly a year ago. TWICE (01/16)

4. What's next for vertically integrated retailers? SmartBrief | Jan 22, 2015

Vertically integrated retailers like Warby Parker, Nasty Gal and ModCloth avoid competing head-on with the mass market by owning their designs and taking them directly to consumers, writes serial investor Boris Wertz. "While these companies are often portrayed and positioned as tech startups disrupting retail, they still need to follow the retail playbook and sweat the small stuff in order to succeed," he writes. TechCrunch (01/21)

5. Google reportedly aims for Apple Pay with Softcard offer SmartBrief | Jan 19, 2015

Google is reportedly trying to take on Apple Pay by negotiating to acquire mobile-payment system Softcard. Major telecom companies created Softcard, previously known as Isis, and more than 200,000 merchants accept the payment system. Wall Street Journal (tiered subscription model), The (01/16) TechCrunch (01/16)

6. Penney's brings back print catalogs to boost online sales SmartBrief | Jan 20, 2015

J.C. Penney will bring back its print catalogs after dropping them five years ago as online sales grew. The retailer learned after discontinuing the catalogs that the print pictures had actually been driving growth in online retail sales, Penney's CEO Myron Ullman said. About 31% of consumers are armed with print catalogs when they make an online purchase, according to consulting firm Kurt Salmon. Wall Street Journal (tiered subscription model), The (01/19)

7. Amazon takes aim at the movie business SmartBrief | Jan 20, 2015

Fresh from its first Golden Globe win for television content, Amazon will jump into the movie business with plans to produce original feature films for theaters and online streaming on Prime Instant Video. The company will start production on its first movies this year, with the goal of creating 12 films per year. New York Times (tiered subscription model), The (01/20)

8. Marketing success scarce on Pinterest, Forrester says SmartBrief | Jan 20, 2015

Pinterest continues to grow in popularity, but the opportunity is escaping most marketers, a Forrester study says. "Pinterest's marketing value lies more in the future than in the present," Forrester's Nate Elliott says. MediaPost Communications (01/19)

9. Men vs. women: The post-recession consumer SmartBrief | Jan 22, 2015

After the 2009 recession, consumer attitudes toward spending shifted. A new report from the NRF Retail Insight Center looks at how men's and women's mindsets have changed -- if at all -- since the recession, what motivates male and female consumers to shop and what they'll delay purchasing when budgets are tight. Download the report. Blank (12/23)

10. How grocers can make the most of Instagram in 2015 SmartBrief | Jan 23, 2015

Instagram could be a major tool for grocers this year, as the social media platform offers retailers a way to connect with shoppers by sharing recipes and party planning tips, posting short videos of store experiences, holding hashtag photo contests and showing off photos shared by customers, Collective Bias CEO Bill Sussman writes. Progressive Grocer (01/22)

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