Most Clicked 4A's SmartBrief Stories


1. Ad Age names 10 agencies to watch in 2015

4A's SmartBrief | Jan 26, 2015

EVB is primed for an interesting year after it landed a high-end marijuana client, one of 10 agencies named by Advertising Age as ones to watch in 2015. TBWA, Deep Focus, McKinney and Leo Burnett also made the list. Advertising Age (free access for SmartBrief readers) (01/26)


2. Budweiser offers up its "Puppy Love" sequel "Lost Dog"

4A's SmartBrief | Jan 29, 2015

Budweiser has released its "Lost Dog" Super Bowl ad, a sequel to last year's hit "Puppy Love." Anomaly created the ad, which will be well liked but doesn't have the engaging story that last year's spot had, writes Tim Nudd. Adweek (01/28)


3. Millennial agency Fluent lands AT&T work

4A's SmartBrief | Jan 28, 2015

AT&T has tapped Fluent to work on customized campaigns targeting the college/millennial market, in a move that reflects the growing importance of the demographic. "The college market is among the most influential demographics there is, shaping tastes and preferences that can drive a brand's entire product strategy and image," said Chip Rives, CEO of Fluent. MediaPost Communications (01/27)


4. Hershey plans to expand its agency roster

4A's SmartBrief | Jan 26, 2015

The Hershey Co. is meeting with U.S. creative agencies in an effort to expand its roster beyond Arnold and Havas Worldwide, said Anna Lingeris, Hershey's senior manager of brand public relations and consumer engagement. Some of the contenders have global networks, which would contribute to Hershey's priority of global growth, Lingeris said. Adweek (01/23)


5. GoDaddy responds to criticism, pulls "puppy" Super Bowl spot

4A's SmartBrief | Jan 28, 2015

GoDaddy has retreated from its pre-released Super Bowl ad after a flurry of criticism from animal rights groups. Critics suggested that the spot, which shows a dog owner selling a puppy online, unintentionally promotes "puppy mills," or private breeding grounds that can lead to irresponsible owners. GoDaddy will still have an ad during the Super Bowl, but CEO Blake Irvin said the puppy ad "missed the mark" and would not air. Adweek (01/27)


6. Newcastle releases its "Band of Brands" Super Bowl ad

4A's SmartBrief | Jan 28, 2015

Newcastle has released its regional Super Bowl ad, which promotes 37 brands in a 60-second spot. All of the brands pitched in to cover the cost of the ad, in return for being mentioned or shown in the spot. Droga5 created the commercial, which features a couple comically trying to mention each brand within the allotted time. Adweek (01/27)


7. Mercedes-Benz re-imagines a classic fable

4A's SmartBrief | Jan 27, 2015

Mercedes-Benz has released its Super Bowl ad, a 60-second spot featuring a sports car-infused version of the fable of the tortoise versus the hare. Merkley + Partners, New York, created the spot, which promotes the $100,000 AMG GT. Adweek (01/26)


8. R/GA, Droga5 are honored for tech, creative breakthroughs

4A's SmartBrief | Jan 27, 2015

R/GA has been named Ad Age's "2015 Agency of the Year" as part of its annual Agency A-List, an honor that reflects the agency's growth and influence on popular culture, especially through its Beats by Dre campaign, as well as efforts in wearables and 3D printing. Droga5 was given the same honor by Ad Age's Creativity unit, with its work for Newcastle, Under Armour and Prudential being cited. Advertising Age (free access for SmartBrief readers) (01/26) Advertising Age (free access for SmartBrief readers) (01/26)


9. Axe hires 72andSunny for global creative work

4A's SmartBrief | Jan 30, 2015

Unilever has announced that 72andSunny has been handed global creative work for its Axe brand. The agency will handle the account from its Amsterdam office and is expected to lead future creative work, although Unilever said that Axe will keep working with "other incumbent agencies." Advertising Age (free access for SmartBrief readers) (01/29)


10. Coca-Cola hopes to brighten up the Web with its Super Bowl spot

4A's SmartBrief | Jan 27, 2015

Coca-Cola's Super Bowl ad will attempt to bring positive change and happiness to the Internet. Wieden+Kennedy created the spot, which will feature testimonials from teens and celebrities who have experienced negativity on the Web. "The brand is at its best when it expresses a point of view that reinforces its values and represents the cultural times and communities in which our brand lives," said Andy McMillin of Coca-Cola Trademark Brands. Advertising Age (free access for SmartBrief readers) (01/26)




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