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Coca-Cola asks 10 agencies to pitch a new global campaign

4A's SmartBrief | Mar 24, 2015

Coca-Cola is asking 10 of its roster agencies to pitch ideas for the company's next major global campaign. The company's current campaign, "Open Happiness," is about six years old and was created by Wieden+Kennedy, which was invited to pitch the new campaign. The global push will be the first campaign overseen by new Chief Marketing Officer Marcos de Quinto. Adweek (03/23) Advertising Age (free access for SmartBrief readers) (03/23)


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4A's SmartBrief | Mar 23, 2015

How brands need to change if they abandon the AOR model

4A's SmartBrief | Mar 25, 2015

WPP's CEO warns against ignoring print ads

4A's SmartBrief | Mar 27, 2015

Agencies wary of cost cuts as a result of Heinz-Kraft merger

4A's SmartBrief | Mar 26, 2015

Food and beverage giants Kraft, Heinz set to merge

4A's SmartBrief | Mar 25, 2015

Ad execs offer their vision of the future at 4A's Transformation

4A's SmartBrief | Mar 24, 2015

Benjamin Moore launches $50M campaign from The Martin Agency

4A's SmartBrief | Mar 24, 2015

Collaboration makes "the magic happen," Horizon Media chief says

4A's SmartBrief | Mar 23, 2015

Taco Bell's latest breakfast push begins with dystopian spot

4A's SmartBrief | Mar 24, 2015


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