Most Clicked SBCA SmartBrief Stories


1. Behind the "space history" of the AT&T-DIRECTV deal

SBCA SmartBrief | Apr 21, 2015

AT&T's planned merger with DIRECTV, which is expected to close this year, will return AT&T to the satellite operations business for the first time since its exit in 1997. AT&T's history with commercializing space goes back to the financing of Telstar in 1962. Dallas Morning News (free content), The (04/19)


2. DIRECTV satellite is on track to launch next month

SBCA SmartBrief | Apr 07, 2015

DIRECTV is preparing for the launch of its DIRECTV 15 satellite next month. The satellite has been shipped from a warehouse in France on its way to the launch site in French Guiana, according to Airbus Defence and Space. The satellite will increase DIRECTV's capacity for digital TV and 4K offerings. Multichannel News (03/31)


3. AT&T aware of risks in buying DIRECTV

SBCA SmartBrief | Mar 31, 2015

AT&T executives, who last year struck a deal to buy DIRECTV, believe the slide in the popularity of traditional pay-TV bundles will be mild enough to enable the telecom to fund upgrades to its fiber- and wireless-based networks. Companies such as DISH Network, Apple and HBO are seeking to attract pay-TV subscribers with Web-based streaming services. Wall Street Journal (tiered subscription model), The (03/26)


4. DISH partners with Amazon to expand its home services

SBCA SmartBrief | Mar 31, 2015

DISH Network has signed on as a launch partner for Amazon's new Home Services offering, which was announced this week. DISH's Smart Home Services installation offerings will appear as add-ons alongside some Amazon products and services. "Amazon excels at getting products like a flat screen TV to your doorstep, and now ... a DISH expert technician can come to your door to remove the frustration of how to hang it on the wall," said DISH exec Erik Carlson. Multichannel News (03/30) Denver Post, The (03/30)


5. DISH's whole-home platform now features direct Netflix access

SBCA SmartBrief | Apr 21, 2015

DISH Network says it's the first pay-TV operator in the U.S. to include the Netflix application in its whole-home platform. DISH has also added music service application Vevo to the latest edition of its Hopper DVR. Multichannel News (04/14)


6. EchoStar to acquire stake in SmarDTV

SBCA SmartBrief | Mar 31, 2015

Broadband TV News (03/31)


7. DIRECTV is moving on from campaign starring Rob Lowe

SBCA SmartBrief | Apr 14, 2015

DIRECTV says it has ended the TV run of its campaign starring Rob Lowe and has moved on to ads featuring swimsuit model Hannah Davis. The decision comes after the National Advertising Division, responding to a complaint from Comcast, called for the ads to be pulled. DIRECTV said its move was unrelated, and that its transition was already planned. Los Angeles Times (tiered subscription model) (04/07) Hollywood Reporter, The (04/08)


8. How DISH transformed under the leadership of Joe Clayton

SBCA SmartBrief | Mar 31, 2015

DISH Network's Joe Clayton, who announced his retirement in February, transformed the company after becoming its CEO in June 2011, said DISH founder and Chairman Charlie Ergen. Clayton played an integral role in the launch of the Hopper DVR, Sling TV and other products, and the company's stock price more than doubled during his tenure. "He should get a lot more credit for the success of the DBS business than he does," Ergen said. Multichannel News (03/30) Multichannel News (subscription required) (03/30)


9. Sling TV to offer HBO as a $15-a-month add-on

SBCA SmartBrief | Apr 07, 2015

HBO will be added to DISH Network's Sling TV over-the-top video service in time for the April 12 debut of the new season of "Game of Thrones." Sling customers will pay $15 a month for access to HBO's live channel and video on demand, in addition to the $20 a month for the base Sling service. The offering will be comparable to the forthcoming HBO Now service, but there will be key differences. Verge, The (04/01) Quartz (04/01)


10. EPA recognizes DIRECTV for its energy-efficiency efforts

SBCA SmartBrief | Apr 14, 2015

The Environmental Protection Agency has named DIRECTV one of its Partners of the Year for its efforts to improve energy efficiency. The 79 winning companies helped to reduce greenhouse gases by 300 million metric tons and led to $34 billion in savings, the EPA said. "DIRECTV stands alone among television providers in receiving the Sustained Excellence Award," said DIRECTV exec Romulo Pontual. Multichannel News (04/08)




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