Most Clicked Restaurant SmartBrief Stories


1. 5 business tips for restaurant success

Restaurant SmartBrief | Feb 24, 2015

The restaurant industry is notoriously tough, with approximately 60% of independent eateries failing within the first year. Bill Guilfoyle, associate professor of business management at the CIA, shares tips to succeed in a competitive market such as finding a great location, forming a detailed business plan and fostering relationships with employees. Poughkeepsie Journal (N.Y.) (02/21)


2. Atlanta restaurant group serves up serious training

Restaurant SmartBrief | Feb 23, 2015

Atlanta restaurateur Ford Fry has created an in-house education program designed to help his eateries hire, train and retain top employees. Turnover at restaurants nationwide averaged 63% in 2013, said Fry's COO and partner Toby Franklin, whose goal is to reduce the company's attrition rate from 43% to below 20%. Restaurant-Hospitality.com (02/19)


3. Domino's goes social to promote new name

Restaurant SmartBrief | Feb 27, 2015

Domino's has dropped the word "Pizza" from its name and launched a contest on Instagram inviting users to snap and send photos of locations that are still using the old signs. The reward? Free pizza. Chicago Sun-Times (free registration) (02/19)


4. KFC to roll out sweet edible coffee cups in the U.K.

Restaurant SmartBrief | Feb 26, 2015

KFC has created an edible coffee cup made of a wafer-thin cookie wrapped in sugar paper and lined with white chocolate that won't melt into hot beverages. The quickserve chain plans to start testing the "Scoff-ee Cup" with Seattle's Best Coffee at its U.K. restaurants, in a push to appeal to environmentally-conscious millennials. USA Today (02/25)


5. Einstein Bros. to close 39 shops

Restaurant SmartBrief | Feb 23, 2015

Einstein Bros. Bagels intends to shutter 39 restaurants across the country due to slow sales. "The company will continue to focus on its high-performing restaurants to ensure the future growth and success of the business," said the company, which operates about 600 restaurants nationwide. Chicago Tribune (tiered subscription model) (02/21)


6. Short is sweet for Carl's Jr. mobile video ads

Restaurant SmartBrief | Feb 25, 2015

Carl's Jr. and 72andSunny have expanded on their racy, regional Super Bowl commercial with a mobile ad campaign that placed six-second video ads on applications from Time, People and USA Today, among others. The ads have achieved a 42% completion rate and a 1.14% click-thru rate, among other above-average measurements. Adweek (02/23)


7. Jason's Deli tops list of favorite sandwich joints

Restaurant SmartBrief | Feb 27, 2015

Jason's Deli scored highest among consumers rating their favorite sandwich shops in a report from Market Force Information, followed by Firehouse Subs, McAlister's Deli, Jersey Mike's, Panera Bread and Jimmy John's. Three convenience stores also made the list this year. MediaPost Communications (02/26)


8. Casual chains work to win back lunch business

Restaurant SmartBrief | Feb 24, 2015

Casual restaurant chains have seen their sales growth slow dramatically as Chipotle, Panera Bread and other fast-casual concepts win over time-strapped consumers. Now, some chains including Olive Garden, Cracker Barrel and Romano's Macaroni Grill are changing up menus and developing fast-casual models to woo back lunch crowds. Washington Post (tiered subscription model), The (02/23)


9. Mom-and-pops dominate as Asian eateries grow, study says

Restaurant SmartBrief | Feb 24, 2015

Asian cuisine is the third most popular menu segment in the U.S., which boasts 64,000 Asian eateries that gross about $25 billion annually, but only about 6% are operated by chains, according to a study from CHD Expert. Some 84% of Asian eateries are sit-down restaurants, the study found, and the category covers a wide variety of cuisines including Chinese, Indian and Korean. Restaurant-Hospitality.com (02/23)


10. DineEquity maps 5-year plan to build brands abroad

Restaurant SmartBrief | Feb 23, 2015

The parent of Applebee's and IHOP opened 25 international restaurants last year and expects to open a higher number in 2015, as part of a five-year plan for global expansion, said DineEquity's international president, Daniel Del Olmo. DineEquity entered markets including Guam, Indonesia and Singapore, and ended the year with 225 restaurants outside the U.S. Nation's Restaurant News (free registration) (02/20)




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