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Client losses lead to layoffs at BBDO, Goodby Silverstein
4A's SmartBrief | May 17, 2013
BBDO and Goodby Silverstein & Partners have cut back on staff this week after client losses. BBDO lost its Gillette business to Grey, and a source says the agency might have cut as much as 10% of its U.S. staff. Goodby lost Chevrolet to the now McCann-operated consortium Commonwealth, prompting agency principal Jeff Goodby to pen a letter promising to find laid-off staffers "new situations." Advertising Age (tiered subscription model) (05/16)
Deutsch L.A. ad for VW makes a startling point about safety
4A's SmartBrief | May 16, 2013
P&G to review how it measures ROI for its marketing spend
4A's SmartBrief | May 20, 2013
BBDO's computer-generated ape makes a startling appeal for PETA
4A's SmartBrief | May 21, 2013
Dr Pepper joins the hunky guy wave in spot from Deutsch
4A's SmartBrief | May 22, 2013
Executives leave Huge for their own startup
4A's SmartBrief | May 22, 2013
Cramer-Krasselt retains Porsche's creative account
4A's SmartBrief | May 21, 2013
Mondelez follows P&G with longer payment time
4A's SmartBrief | May 20, 2013
Wired Insider churns out complete tablet magazine in 48 hours
4A's SmartBrief | May 16, 2013
Why shopper marketing is becoming "the center of gravity"
4A's SmartBrief | May 20, 2013
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