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TBWA to move away from regional model in reorganization

4A's SmartBrief | Mar 30, 2015

TBWA Worldwide has begun a global reorganization that will transform its traditional, regional structure into a more flexible model that better suits its multinational clients. The new structure will include promoting three executives who will focus on managing core disciplines, talent and new client models. Advertising Age (free access for SmartBrief readers) (03/27)


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4A's SmartBrief | Mar 27, 2015

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Agencies wary of cost cuts as a result of Heinz-Kraft merger

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How agencies are transforming amid the rise of millennials

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Food and beverage giants Kraft, Heinz set to merge

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Heineken, W+K release more comical Neil Patrick Harris spots

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Digital era has led to a more diverse advertising industry

4A's SmartBrief | Mar 27, 2015

Miller Lite aims for positivity with TBWA\Chiat\Day spot

4A's SmartBrief | Mar 25, 2015

How smaller agencies can embrace the industry's transformations

4A's SmartBrief | Mar 31, 2015


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