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Grey's new logo is a creative nod to staff

4A's SmartBrief | May 17, 2017

Grey is celebrating its 100th year in advertising with a bright new logo inspired by the brain activity of its 5,000 employees as they undertook creative tasks. "Our new logo represents the power of our diverse and colorful minds and the people whose ideas have made Grey into a leader in creativity," Global President Michael Houston said. Adweek (05/16) The Drum (Scotland) (05/16)


Richards on safeguarding his legacy, making ads people like

4A's SmartBrief | May 17, 2017

DDB Paris brings Play-Doh world to life

4A's SmartBrief | May 19, 2017

Apple's iPhone 7 reinvigorates a New Orleans barbershop

4A's SmartBrief | May 16, 2017

Coca-Cola's image-based targeting strategy pays off for Gold Peak

4A's SmartBrief | May 17, 2017

72andSunny, Axe spotlight young men's struggles with masculinity

4A's SmartBrief | May 18, 2017

OH Partners stunt catches the attention Airbnb's Mildenhall

4A's SmartBrief | May 22, 2017

Lululemon launches global push from Vice Media's in-house creative team

4A's SmartBrief | May 16, 2017

Why agencies need to adopt a TV comedy approach

4A's SmartBrief | May 16, 2017

Leo Burnett returns to Special K with "Own It"

4A's SmartBrief | May 22, 2017


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