Most Clicked 4A's SmartBrief Stories


1. Former McCann exec talks "Mad Men" finale and more

4A's SmartBrief | May 22, 2015

Former McCann Erickson executive Greg Birbil discusses the final episode of "Mad Men," Coca-Cola, computers, creativity and more in this interview. "I just think computers are not good for creative people. They're a finishing-up tool, not the instrument to help you create," he says. Vulture (05/20)


2. W+K campaign for KFC stars Darrell Hammond as Colonel Sanders

4A's SmartBrief | May 20, 2015

Wieden+Kennedy's first campaign for KFC celebrates the brand's 75th anniversary by featuring former "Saturday Night Live" star Darrell Hammond as Colonel Sanders. The quirky spots feature the Colonel coming to grips with modern life, singing off-beat tunes and declaring "I'm back, America." The push also includes digital, social media and in-store experiences. Adweek (05/19) CNNMoney (05/19)


3. How Johannes Leonardo encourages creativity at its NYC digs

4A's SmartBrief | May 26, 2015

Johannes Leonardo converted a former photography studio in New York City into its office, and it's designed to be "completely transparent from front to back," writes Shareen Pathak. The company hosts cocktail theme parties on the roof, and it invested in a truck to take employees to the beach to surf. "For them to be operating at their full potential, you need truly progressive creative people," said co-Chief Creative Officer Jan Jacobs. Digiday.com (05/26)


4. What agencies need to know about young staffers and turnover

4A's SmartBrief | May 21, 2015

Millennial agency staffers explain why their generation might feel the need to switch companies more often, including the fact it can be hard to progress by sticking around an agency for long. "Instead of bracing for job hopping (which is inevitable), agencies should place more effort on creating an environment that gives their young employees opportunities that they can't get anywhere else," said an anonymous 24-year-old strategist. Digiday.com (05/21)


5. J&J is reviewing its worldwide media planning and buying

4A's SmartBrief | May 26, 2015

Johnson & Johnson is reviewing its $2.6 billion global media planning and buying account, a year after it moved its U.S. account to Omnicom's OMD. Five of the eight biggest packaged-goods brands are currently undergoing media reviews. Advertising Age (free access for SmartBrief readers) (05/22)


6. What's the difference between producers and project managers?

4A's SmartBrief | May 20, 2015

Agencies often see producers and product managers as similar roles, but the "mindset" of a producer is more likely to lead to great work, writes Michelle Kinsman of Digitas Health. Producers take more risks and "measure their own success by the quality of the end deliverable," whereas project managers can sometimes be too focused on finishing the job on time and under budget, Kinsman writes. Adweek (05/19)


7. GoDaddy to search for worldwide brand agency

4A's SmartBrief | May 21, 2015

GoDaddy is searching for a worldwide brand agency and it's reportedly uncertain whether North American agency of record Barton F. Graf 9000 will take part in the review. "The criteria are that agencies have global scale, that they have a presence doing brand advertising in multiple markets ... and that they understand our brand and our mission," said Chief Marketing Officer Phil Bienert, who was named to the position in March. Advertising Age (free access for SmartBrief readers) (05/21)


8. Pizza Hut ad warns about the dangers of the selfie stick

4A's SmartBrief | May 21, 2015

Pizza Hut is warning consumers about "selfie-stick abuse" in a spot from Shareability that mocks selfies and advertises the 2-foot-long Big Flavor Dipper pizza. "Pizza Hut is a smart brand. The goal of this video is to start a conversation, not beat people over the head with a product message," said Tim Staples, Shareability's co-founder. Adweek (05/20)


9. Brazilian coffee-maker uses yawns to target tired commuters

4A's SmartBrief | May 26, 2015

Brazilian coffee-maker Café Pelé, with Lew'Lara\TBWA, set up a digital billboard at a subway station in Sao Paulo that showed faces yawning as soon as anyone approached it, prompting tired commuters to yawn in sympathy. An online video shows their reactions as models turn up with free product samples. Adweek (05/22)


10. KFC hopes Southern food, Colonel Sanders can spark a turnaround

4A's SmartBrief | May 26, 2015

KFC is hoping to win back its U.S. chicken crown from Chick-fil-A with a packaging, decor and uniform overhaul, a nostalgic campaign that features the return of Colonel Sanders, and the addition of Southern-style items on its menu. Colonel Sanders is "much more than a mascot," said Chief Marketing Officer Kevin Hochman. "He was literally the greatest chicken salesman in the world." The Washington Post (tiered subscription model) (05/25)




Sign up for 4A's SmartBrief



Designed specifically for advertising, media, and marcom executives, 4A's SmartBrief is a FREE, daily e-mail newsletter. By providing the latest need-to-know industry news and information, 4A's SmartBrief saves you time and keeps you smart. Learn more