4A's Association News


Parental Leave Transitions That Benefit Parents and Agencies

4A's SmartBrief | Mar 28, 2017

Parental leave transitions can be stressful times for both parents and agency. In this webinar, under the Relentless Mothers Series, we'll leverage information on preferred work styles, share a process for preparing transitions in and out of parental leave, and provide keys for making transitions successful for parents. Learn more.


What the Most Successful Leaders Do Differently

4A's SmartBrief | Mar 28, 2017

Unlocking creativity within a business environment requires a distinct set of leadership skills. In this webinar under the Winners' Circle Series, you'll learn psychological characteristics of successful leaders and why even the most self-aware still make decisions that run counter to their company's' best interests. Learn more.


Master E-Commerce Fundamentals To Maximize ROI

4A's SmartBrief | Mar 27, 2017

The rise of e-commerce has radically transformed the way the world does business. In this webinar under the Digital Acceleration Series, we'll teach you the core principles, processes and insights of e-commerce on both desktop and mobile to maximize the impact of marketing activity and drive success for a website. Learn more.


President of UN General Assembly to Speak to ReSolve Participants

4A's SmartBrief | Mar 27, 2017

Join ReSolve at Transformation 2017 on April 2 to 5 in LA: H.E. Mr. Peter Thomson, President of the 71st Session of the UN General Assembly, is calling upon each of the ReSolve participants to join him and the rest of the activist community in driving implementation of the 14 Sustainable Development Goals. Use code ReSolveOCEANS for a 30% discount.

With registration, you'll also get to enjoy the Transformation general sessions and evening celebrations. Learn more.


In less than 2 weeks, 4A's Transformation arrives in Los Angeles

4A's SmartBrief | Mar 24, 2017

This April, the advertising industry gathers in Los Angeles for 4A's Transformation Conference and to kick off the celebration of 4A's 100th Anniversary. See and hear visionaries, business leaders, media mavens, gatecrashers, data geeks, tech stars and marketing mavericks discuss storytelling, AI, VR, the news business, agency models, transparency, talent, winning strategies and more.

Time is short, register your agency today.


How Executive Leaders Can Improve Agency Performance and ROI

4A's SmartBrief | Mar 23, 2017

Fuel your agency's top-tier leaders and principals with an immersive, technology-based, strategy simulation that delivers actionable results. The Executive Leadership Program will challenge agency decision makers to innovate their management and leaderships skills, and improve performance. Next session is in Chicago and seats are limited! Learn more.


How to Regain Balance At Work After Becoming A Parent

4A's SmartBrief | Mar 22, 2017

Life after having a child can change priorities in a way that creates real upheaval for your career -- and that's OK. In this webinar, under the Relentless Mothers Series, we'll take participants through a live coaching session and help establish key principles to ensure balance and progression that works for you. Learn more.


A Competition with Purpose at 4A's Transformation 2017

4A's SmartBrief | Mar 22, 2017

In partnership with PVBLIC Foundation and the United Nations' Sustainable Development Goals, 4A's ReSolve will bring together young professionals with two to six years of experience in any discipline to develop an idea, program, invention or campaign to save the oceans, seas, and marine life (SDG 14). With registration, you'll also get to enjoy the Transformation general sessions and evening celebrations. Learn more.


Time is Short -- Less than 2 Weeks until Transformation

4A's SmartBrief | Mar 21, 2017

A must-attend advertising industry event, 4A's Transformation is recognized as a world-class production where thought leaders, visionaries and C-level executives from various disciplines within the marketing, media and agency businesses come together to share knowledge, insights, experiences and success stories. Adweek named Transformation one of the 10 conferences every digital marketer should attend.

This year, it will kick off the 4A's celebration of its 100th anniversary. Register now and see the future!


How To Avoid Legal Issues With Consumer Promotions

4A's SmartBrief | Mar 21, 2017

Regulations associated with sweepstakes, contests and related consumer-marketing issues have become more complicated. This webinar, which falls under the Advertising & The Law Series, will cover the basic rules, regulations, and do's and don'ts of consumer promotion activity. Learn more.


Learn What The Most Successful Brands Do Differently

4A's SmartBrief | Mar 20, 2017

Story is paramount to a campaign’s success. Join Rosemarie Ryan, Co-founder of co:collective, for a discussion on what great brands do that others miss, and hear why, at the height of her powers, she left a traditional agency to build a story-doing company. This webinar falls under the Winners’ Circle series and will be hosted by renowned creative leadership advisor, Charles Day. Learn more.


Master Customer Relationship Management Online

4A's SmartBrief | Mar 20, 2017

Customer Relationship Management is a critical skill for today's digital marketers and for driving results for your client. In this webinar under the Digital Acceleration Series, we'll cover how CRM can be used to drive brand loyalty through e-mail, mobile and social, while sharing the essential principles of CRM optimizations. Learn more.


Time is Short -- Less than 3 Weeks until Transformation

4A's SmartBrief | Mar 17, 2017

A must-attend advertising industry event, 4A's Transformation is recognized as a world-class production where thought leaders, visionaries and C-level executives from various disciplines within the marketing, media and agency businesses come together to share knowledge, insights, experiences and success stories. Adweek named Transformation one of the 10 conferences every digital marketer should attend.

This year, it will kick off the 4A's celebration of its 100th anniversary. Register now and see the future!


The Key to Managing Customer Relationships Online

4A's SmartBrief | Mar 15, 2017

Customer Relationship Management (CRM) combines best practice in leveraging major digital channels with data analysis and campaign optimization. In this webinar under the Digital Acceleration Series, learn how CRM can be used to drive brand loyalty through e-mail, mobile and social, while sharing the essential principles of CRM optimizations. Learn more.


How To Innovate Your Approach To Leadership

4A's SmartBrief | Mar 14, 2017

Specifically designed for the C-suite, client service directors, major account directors, creative directors, and high-potential department heads, the Executive Leadership Program coaches those on top to continuously improve their leadership styles through an immersive, tech-based learning experience. Upcoming sessions are in New York (LAST CALL) and Chicago. Learn more.


Deadline Friday: How To Improve ROI With New-Hire Talent

4A's SmartBrief | Mar 14, 2017

The IPA Foundation Certificate is designed to expedite the onboarding process, and provide an essential overview of all areas of advertising, saving months of time in the process. This internationally recognized credential consists of 35 hours of confidence-boosting e-learning, resulting in higher ROI and improved client satisfaction. Learn more.


Wendy Clark Joins The Winners' Circle Series

4A's SmartBrief | Mar 13, 2017

Today, both clients and talent are motivated by metrics beyond industry awards and promotions. Under the Winners' Circle Series, join Wendy Clark, President and CEO of DDB North America, as she discusses how she's building a company designed for today's realities and tomorrow's uncertainties. Hear why a single fist bump meant so much to her. Learn more.


How Putting People First Enhances Agency Performance

4A's SmartBrief | Mar 13, 2017

The Talent Leadership Series will share valuable, innovative practices around talent, organizational culture, and diversity that are relevant and timely for the industry at large. Powered by the 4A's Chief Talent Officer Council, critical topics covered in this series include: creating human-centered talent strategy, the science of women in leadership, race in the workplace and unconscious bias. Learn more.


25% discount to 4A's Transformation -- limited time only!

4A's SmartBrief | Mar 10, 2017

In honor of the 4A's 100th Anniversary, the next 100 registrants for Transformation 2017 will receive 25% off!* USE CODE: 4As100 (*This offer valid for new registrants only.)

For hotel reservations -- The 4A's has a special group rate for Transformation attendees at the JW Marriott Los Angeles. This deal is good until March 17, 2017, while room inventory is available.

Learn more and register now for our limited time offer!


Lessons and Insights to Enable a Talent Driven Culture

4A's SmartBrief | Mar 09, 2017

The Talent Leadership series, powered by the 4A's Chief Talent Officer Council, will provide valuable, innovative practices around talent, organizational culture and diversity that are relevant and timely for the industry at large. This series is designed for managers and department heads responsible to grow and retain talent. Content covered will include: purpose and the employee lifecycle, navigating discussions on race, the science of women in leadership and unconscious bias. Learn more.


We Celebrate 100 Years at Transformation 2017 in LA

4A's SmartBrief | Mar 09, 2017

Advertising Industry to Gather in Los Angeles for 4A's Transformation Conference and to Celebrate Association's 100th Anniversary.

"Transformation is our biggest event of the year, and we have much to celebrate, learn and digest this year," said Nancy Hill, president and CEO of the 4A's. "This event will kick off our 100th anniversary activities, so we're taking this time to reflect on the industry's roots, but more important, to look at where we're headed next. Our speakers will shed light on where we are with diversity, storytelling, the future of news and many other important topics."

Read the press release and join us this Spring!


Essential Leadership Coaching Before Managers Can Move Up

4A's SmartBrief | Mar 08, 2017

Launch For Leaders prepares high potential managers with critical skills for long-term growth and development. Managers will learn key areas of leadership relating to the agency's business, growth, clients and people. These are all skills necessary to master before they can take the next step in their career. Learn more.


Critical Grounding For Anyone Starting In Advertising

4A's SmartBrief | Mar 08, 2017

Specifically designed to tackle the steep learning curve at the beginning of your career, the IPA Foundation Certificate provides new employees, across discipline, the knowledge and confidence level needed to be effective and contribute to their team's success right away. The deadline Mar. 17 -- learn more.


Empower the Future of the Ad Industry at Transformation

4A's SmartBrief | Mar 07, 2017

As part of the 4A's longstanding and ongoing efforts to develop young agency professionals, we will host our second ReSolve event at Transformation. This one day think tank brings together young professionals to solve a real world problem. During this event, agency talent with two to six years of experience in any discipline will have the opportunity to tackle one of the 17 Sustainable Development Goals outlined by the United Nations. Learn more.


How Executives Can Stay At The Top Of Their Game

4A's SmartBrief | Mar 07, 2017

Ensuring your agency stays ahead requires leaders to continuously innovate lest they fall behind. The Executive Leadership Program is designed for CEOs, COOs, client service directors, major account directors, creative directors and high-potential department heads to do just that. Upcoming sessions in NYC and CHI. Learn more.


How To Predict The Future In Creative Industries

4A's SmartBrief | Mar 06, 2017

Discover how to unlock the mystical powers of strategy to build timeless brands. In this webinar on March 9, Heidi Hackemer will discuss how the most modern creative companies define success, strategy's role in award-winning work, and more. This session is under the Winner's Circle series and will be hosted by renowned creative leadership advisor, Charles Day. Learn more.


Join ePharma Mar. 6 to 8 in NYC

4A's SmartBrief | Mar 03, 2017

Learn from experts like Jay Baer, Ritesh Patel and Stefan Tornquist and connect with Google, Facebook, Twitter, Mylan, Pfizer, Astra Zeneca, Eli Lilly, Sunovion, Mount Sinai and more at this year's ePharma! Save $500 with code EPHARMA4A2017. Register here.


Why the 4A's Chose MEC North America CEO Marla Kaplowitz

4A's SmartBrief | Mar 02, 2017

On Friday, the 4A's announced Marla Kaplowitz, CEO of MEC North America, would replace Nancy Hill as the new president and CEO of the organization. Kaplowitz will officially take over for Hill in early or mid-May, although an exact date has not yet been disclosed. A 10-person selection committee, led by 4A's board chair and Horizon Media president, CEO and founder Bill Koenigsberg, unanimously selected Kaplowitz. Read AdWeek's piece on the new CEO here and join Marla and the 4A's at Transformation 2017.


35 Hours Of Award Winning eLearning For New-Hires

4A's SmartBrief | Mar 01, 2017

Specifically designed to tackle the steep learning curve at the beginning of your career, the IPA Foundation Certificate, an internationally recognized program, provides new employees, across disciplines, the knowledge and confidence-level needed to be successful and contribute to their team's success right away. The deadline is March 17. Learn more.


New 4A's CEO to join Transformation 2017 in LA

4A's SmartBrief | Mar 01, 2017

4A's welcomes new president and CEO, Marla Kaplowitz to our 100th anniversary at Transformation 2017. Marla joins featured speakers from: Accenture, Accuen, Amnet, Anomaly, Bank of America, Beats by Dr. Dre, co:collective, CNBC, Facebook, Fortune, Google, GroupM, Horizon Media, J. Walter Thompson, Lane Bryant, McCann, Microsoft, MGM Resorts, NBA, PERISCOPE, Pinterest, Procter & Gamble, Starcom, Taco Bell Corp., Target, Viacom and more! Register your agency today!


Master Effective Communication With Clients

4A's SmartBrief | Feb 28, 2017

Everyone has a unique communication style. As part of the Stop Servicing, Start Leading Series, learn what yours is likely to be and the most common styles of clients; most importantly, learn what this means for how your work with you, how to recognize various styles, and how to work effectively with people whose styles may clash with yours. Learn more.


Critical Insights Into The Motivations of Working Moms

4A's SmartBrief | Feb 28, 2017

To kick off the Relentless Mothers Series, in this session learn how to propose cultural tactics you can adapt and apply to help motivate relentless, creative mothers with purpose. Additionally, you'll take away insightful proprietary research, illustrating the purpose that drives mothers in our industry. Learn more.




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