4A's Association News


Webinar Alert: How to Get the Most Out of the 4A's

4A's SmartBrief | Sep 19, 2014

Join new 4A's CMO Alison Fahey on Oct. 14, as she, along with other C-suite agency members, helps you unlock the full potential of your partnership with the 4A's during this virtual event. Don't miss testimonials about how this dynamic group of agency leaders and their staff leverage their 4A's membership to get bottom-line results. Whether it's relying on the 4A's research department for insights when pitching new business or using the consultative expertise of the 4A's management services group, the 4A's is here to help you navigate the changing agency landscape.

This webinar is also available to non-members, who can learn about the many benefits and services of membership during this virtual event. Register today.


Speaking Opportunities Still Open for 4A's CreateTech 2014 Sponsorship

4A's SmartBrief | Sep 19, 2014

Back by popular demand, the 4A's is offering sponsored speaking opportunities for companies to take the CreateTech 2014 stage to reach more than 200 senior leaders in technology and creative. This opportunity is limited to three slots, so contact 4A's Event Manager Troy Starwalt for details now, or download the sponsor deck

CreateTech 2014 will kick off on Nov. 12 at the Microsoft NERD Center near Boston and run through Nov. 13. The conference is open to 4A's members and non-members and includes keynotes from Microsoft Research, Fairhaven Capital Partners, MIT Media Lab and more!


N.Y. Seminar Alert: Digital Project Management

4A's SmartBrief | Sep 18, 2014

Join Nick New, managing director of The Knowledge Engineers, who will help you learn the tools you need to get your projects to run smoother, on time and on budget during this special seminar on Oct. 15. Find out the seven crucial tips of documentation to guarantee success, how to estimate time in developing a project plan and much more!

This event will be held at 4A's NYC headquarters in Midtown Manhattan and is open to 4A's members and non-members, who can sign up on the 4A's website now.


Speakers from Google and LinkedIn Added to 4A's Strategy Festival Lineup

4A's SmartBrief | Sep 18, 2014

Time is running out to register for this year's 4A's Strategy Festival, which will kick off with a leadership forum on Sunday, Oct. 5 in Chicago. The forum is limited to 40 registrants, who will learn what it takes to run and grow a successful strategy practice. The conference, a yearly celebration of the account planning community, will continue with general sessions on Oct. 6 at The Langham, Chicago -- which includes notable speakers, such as New York Times best-selling author Jonah Berger, Mondelēz International's Eliza Esquivel, LinkedIn's Jon Williams, Google's Tim Reis and more! Winners from this year's Jay Chiat Awards -- now in its 18th year -- will also be announced.

The conference will continue on Tuesday with workshops led by industry leaders, including strategic marketing consultant Merry Baskin, VisionEdge Marketing President Laura Patterson, and Dosage owner Scott Lukas. The festival is open to 4A's members and non-members. If you missed last year's event, check out the photos and sign up to join us in Chicago!


Become a Sponsor at 4A's Strategy Festival 2014

4A's SmartBrief | Sep 17, 2014

Don't miss the chance to showcase your business in front of a dynamic audience of more than 250 agency strategists and planners at this year's 4A's Strategy Festival, which kicks off with an opening cocktail party on Oct. 5 at The Langham, Chicago. The full conference and general sessions will continue on Monday, Oct. 6, keynoted by New York Times best-selling author Jonah Berger. The conference will continue on Tuesday with workshops led by industry leaders, such as Merry Baskin and Scott Lucas.

Sponsorship opportunities include becoming a sponsor of the festival's opening night party, logo recognition on the conference tote bags, lanyards and more! Contact 4A's Event Manager Troy Starwalt for details about getting started now or download the sponsor kit to learn more.


4A's Members Receive Special Offer to min's Media Advertising Summit

4A's SmartBrief | Sep 17, 2014

As a special benefit to 4A's members, Media Industry News is offering 20% off the regular rate to their Media Advertising Summit on Sept. 30 in NYC during Advertising Week. Speakers include Stacy Martinet, CMO of Mashable; Sam Rosen, VP/Marketing of The Atlantic; Robin Steinberg, EVP/Director of Publishing Investment & Activation, MediaVest; and more! Visit the event website for more information, including the full agenda. 4A's members can sign up using code "4As" at checkout.


More Keynote Speakers Added to 4A's CreateTech 2014 Lineup

4A's SmartBrief | Sep 16, 2014

The 4A's is pleased to announce additional keynote speakers at this year's jam-packed CreateTech conference, including Dr. Cynthia Breazeal, the creator of JIBO, the world's first family robot, along with Rudina Seseri, partner of venture capital firm Fairhaven Capital, and more. The lineup also includes Ben Malbon, director of creative partnerships at Google; David Shrier, new ventures officer at MIT; Jessica Banks, founder of RockPaperRobot; and Mike DiGiovanni, emerging technology lead at Roundarch, a Google Glass software developer.

Agency creative technologists, creative directors and C-Suite technology heads are invited to join the creative technologist community in Boston on November 12 to 13 for 4A's CreateTech 2014 at the Microsoft NERD Center. This two-day event, themed The Internet of Things in a Connected World, will feature practical workshops and presentations from, and for, agency tech leaders, crafted by the 4A's CreateTech Committee, and focusing on the intersection of creative experiences with technology and engineering. Last year's event featured key speakers from Google, Microsoft, The Coca-Cola Company, Razorfish and more! Sign up now.


Registration Ends Soon for the 4A's Virtual IAAS Program

4A's SmartBrief | Sep 16, 2014

Sign up to send your future agency stars to the 4A's Virtual Institute of Advanced Advertising Studies. The program was built for agency professionals with one to five years of experience across disciplines, including creative, media, research, planning and account management. The 10-week course starts Sept. 30 and runs through Dec. 9 in a virtual environment. Attendees will learn how to prepare for a new business pitch and will receive diplomas upon completion. This year's client partner is Leslie Miller, Unilever's Klondike brand manager. Registration ends September 23.

4A's members and non-members can sign up today on the 4A's website.


Call for Entries: 4A's Inspire! Competition

4A's SmartBrief | Sep 15, 2014

If you could take center stage at 4A's Strategy Festival 2014 for five minutes to tell us how to improve the planning discipline, what would you say? How would you inspire us to new ways of thinking and action? Here's your chance to share one big idea that could make your career fly and change the industry. The only restriction is your creativity and imagination.

If you're a planner with less than four years' experience, pitch your idea via a three-minute video. We'll choose one game-changing idea, and the planner behind it will present the idea at the 4A's Strategy Festival 2014 in Chicago, Oct. 5 to 7. The deadline for entries is Friday and the winner will be notified by Monday, Sept. 26. Enter now!


Medical Insurance: Are You Ready for a Renewal?

4A's SmartBrief | Sep 15, 2014

Health insurance continues to be a time-consuming and frustrating issue for many. The reaction of State Insurance Commissioners to the national health care legislation has resulted in a more expensive, limited and unpredictable marketplace. Knowing that many employers have been actively searching for viable alternatives, 4A's Benefits has developed multiple partnerships to provide dynamic and cost-effective health care solutions for members since 2011.

You don't have to wait for your insurance renewal to explore your options and start saving money. For a proposal, e-mail insurance@aaaabenefits.com or visit the 4A's Benefits website for more information and download the necessary forms for bid.


Tap Into Consumer Leisure and Entertainment Insights

4A's SmartBrief | Sep 12, 2014

Did you know that 74% of moms play video games? Have you heard that one in three moviegoers purchase movie tickets via mobile, or that the most visited museum in the world is the Louvre?

4A's members can now read key insights into how consumers spend their spare time from entertainment, leisure, sporting, outdoor, and cultural activities via the new Leisure + Entertainment industries page on the 4A's website. Visit now for this informative content, including nine other industry pages -- filled with research in specific areas, such as retail, travel, technology, financial services and more, all carefully curated by 4A's Research Services!


Webinar Alert: Turning Your Agency Website into an Active Selling Tool

4A's SmartBrief | Sep 10, 2014

Join Brent Hodgins, managing partner at Mirren Business Development, on Sept. 17 for a virtual event about how to turn your agency website into a profit machine. Brent will give you tips about what clients look for on an agency website, how to better define your target audience and more! Agency CEOs and new business teams are encouraged to attend.

4A's members and non-members can sign up now on the 4A's website.


4A's Members Receive Free Registration to New Event for Live Entertainment Professionals

4A's SmartBrief | Sep 09, 2014

Audience Access Affair (AX3) is the newest event for live entertainment professionals -- connecting brands, agencies and suppliers in an action-packed two-day marketplace. AX3 provides unique opportunities for industry leaders and global events to build new partnerships, find new clients, and get inside information on the latest and best in audience experiences.

Festivals & Tours, Sports, Comedy, Fashion and other live entertainment properties join the likes of Samsung, Live Nation, Cirque du Soliel, Mondelēz International, Roc Nation, Yahoo, Sid Lee, AMEX, Red Bull and more at this year's inaugural event, Sept. 17 to 18 in New York City. 4A's members are eligible for complimentary registration by signing up today on the AX3 website.


Account Planners: Don't Miss 4A's Strategy Festival 2014

4A's SmartBrief | Sep 09, 2014

Time is running out to register for this year's 4A's Strategy Festival, which will kick off with a leadership forum on Sunday, Oct. 5 in Chicago. The forum is limited to 40 registrants, who will learn what it takes to run and grow a successful strategy practice. The conference, a yearly celebration of the account planning community, will continue with general sessions on Oct. 6 at The Langham, Chicago -- which includes notable speakers, such as New York Times best-selling author Jonah Berger, Mondelēz International's Eliza Esquivel and more! Winners from this year's Jay Chiat Awards -- now in its 18th year -- will also be announced.

The conference will continue on Tuesday with workshops led by industry leaders, including strategic marketing consultant Merry Baskin, VisionEdge Marketing President Laura Patterson, and Dosage owner Scott Lukas. The festival is open to 4A's members and non-members. If you missed last year’s event, check out the photos and sign up to join us in Chicago!


Webinar Alert: What You Need to Know about Agency/Client Financial Relationships

4A's SmartBrief | Sep 08, 2014

Join Sheila Campbell, president of consulting firm Wild Blue Yonder, on Thursday for this virtual event, where you will learn five strategies for discussing money with clients. Also learn how to help make your agencies more profitable and protect financial interests with clients. Account leaders are strongly encouraged to register.

4A's members and non-members can sign up today on the 4A's website.


4A's Strategy Festival 2014 is Just a Month Away!

4A's SmartBrief | Sep 05, 2014

Account planners and strategists won't want to miss this year's 4A's Strategy Festival, which will kick off with a leadership forum on Sunday, Oct. 5 in Chicago. The forum is limited to 40 registrants, who will learn what it takes to run and grow a successful strategy practice. The conference, a yearly celebration of the account planning community, will continue with general sessions on Oct. 6 at The Langham, Chicago -- which includes notable speakers, such as New York Times best-selling author Jonah Berger, Mondelēz International's Eliza Esquivel and more! Winners from this year's Jay Chiat Awards -- now in its 18th year -- will also be announced.

The conference will continue on Tuesday with workshops led by industry leaders, including strategic marketing consultant Merry Baskin, VisionEdge Marketing President Laura Patterson, and Dosage Owner Scott Lukas. The festival is open to 4A's members and non-members. If you missed last year’s event, check out the photos and sign up to join us in Chicago!


Register Now for the 4A's Spring Executive Leadership Program

4A's SmartBrief | Sep 05, 2014

The 4A's Executive Leadership Program returns on April 21 to 23 at 4A's N.Y. headquarters after selling out again in the fall. This event is specifically designed to provide current and potential leaders from agencies of all sizes and specialties with a set of leadership survival and success tools. Throughout three days, answer 300 questions directly related to the future success of an agency, collectively playing the role as managing director. This is an ideal program for new office CEOs, COOs and high-potential department heads.

Seating is limited to 20 attendees, so sign up today before this event sells out.


Send Your Young Talent to the 4A's Virtual IAAS Program

4A's SmartBrief | Sep 04, 2014

Sign up to send your future agency stars to the 4A's Virtual Institute of Advanced Advertising Studies. The program was built for agency professionals with one to five years of experience across disciplines, including creative, media, research, planning and account management. The 10-week course starts Sept. 30 and runs through Dec. 9 in a virtual environment. Attendees will learn how to prepare for a new business pitch and will receive diplomas upon completion. This year's client partner is Leslie Miller, Unilever's Klondike brand manager. Registration ends Sept. 23.

4A's members and non-members can sign up today on the 4A's website.


More Tech Leaders Added to 4A's CreateTech 2014 Lineup

4A's SmartBrief | Sep 04, 2014

This year's CreateTech lineup features even more dynamic agency and tech speakers, such as Ben Malbon, director of creative partnerships at Google, and David Shrier, new ventures officer at MIT. The full lineup also includes Jessica Banks, founder of RockPaperRobot; Jason Alan Snyder, vice president and director of creative technology and integrated production in North America at Momentum Worldwide; and Mike DiGiovanni, emerging technology lead at Roundarch, a Google Glass software developer.

Agency creative technologists, creative directors and C-Suite technology heads are invited to join the creative technologist community in Boston on November 12 to 13 for 4A's CreateTech 2014 at the Microsoft NERD Center. This two-day event, themed The Internet of Things in a Connected World, will feature practical workshops and presentations from, and for, agency tech leaders, crafted by the 4A's CreateTech Committee, and focusing on the intersection of creative experiences with technology and engineering. Last year's event featured key speakers from Google, Microsoft, The Coca-Cola Company, Razorfish and more! Sign up now.


4A's Members Receive 10% Off Discount to Digital PM Summit

4A's SmartBrief | Aug 29, 2014

Want to sharpen your project management skills? Attend the Digital PM Summit in Austin, Texas, this Oct. 6 to 7, and you'll gain practical skills to take back to your job from the industry's best and brightest business owners, leaders and project managers. The speaker lineup and agenda -- which includes keynotes, breakout discussions and panels -- is packed with great content that ranges from how to successfully navigate tough projects with clients to how to create a process that works for your project, your team, and your clients. Keynotes include Brett Harned, vice president of project management at Happy Cog, and more!

4A's members can save $100 by using the special discount code 4AS! Get your ticket to the Summit now.


Early Registration Ends Soon for the 4A's Virtual IAAS Program

4A's SmartBrief | Aug 26, 2014

Sign up to send your young agency talent to the 4A's Virtual Institute of Advanced Advertising Studies. The program was built for agency professionals with one to five years of experience across disciplines, including creative, media, research, planning and account management. The 10-week course starts Sept. 30 and runs through Dec. 9 in a virtual environment. Attendees will learn how to prepare for a new business pitch. This year's client partner is Leslie Miller, Unilever's Klondike brand manager. Registration ends Sept. 23.

4A's members and non-members can sign up today on the 4A's website.


Early Registration Ends Monday for 4A's Strategy Festival 2014

4A's SmartBrief | Aug 26, 2014

The early registration deadline has been extended until the end of the month for this year's 4A's Strategy Festival 2014, which will kick off with a leadership forum on Sunday, Oct. 5, in Chicago. The forum is limited to 40 registrants, who will learn what it takes to run and grow a successful strategy practice. The conference, a yearly celebration of the account planning community, will continue with general sessions on Oct. 6 at The Langham, Chicago -- including notable speakers such as New York Times best-selling author Jonah Berger, Mondelēz International's Eliza Esquivel and more!

The conference will continue on Tuesday with workshops led by industry leaders, including strategic marketing consultant Merry Baskin, VisionEdge Marketing President Laura Patterson, and Dosage owner Scott Lukas. Also, winners from this year's Jay Chiat Awards -- now in its 18th year -- will be announced. The festival is open to 4A's members and non-members. Sign up now.




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