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Nike ad from W+K shows athletes beating the winter cold

4A's SmartBrief | Nov 18, 2014

The latest Wieden+Kennedy ad for Nike features actor Chris O'Dowd as an over-the-top news reporter detailing the deleterious effects of winter. But his message is undercut by images of athletes, including Aaron Rodgers and Clint Dempsey, excelling in the cold weather. Adweek (11/17)


How to build your agency's reputation

4A's SmartBrief | Nov 24, 2014

GSP campaign for New York Post knows it "Made You Look"

4A's SmartBrief | Nov 20, 2014

180LA creates Meghan Trainor music video as part of HP campaign

4A's SmartBrief | Nov 21, 2014

Agency says grocery rebrand includes elements of Pixar, BuzzFeed

4A's SmartBrief | Nov 19, 2014

Forrester: Facebook, Twitter aren't working for marketers

4A's SmartBrief | Nov 18, 2014

Mindshare, Possible to work together on content service

4A's SmartBrief | Nov 19, 2014

Importer to seek new agency for Corona Light, Modelo Especial

4A's SmartBrief | Nov 24, 2014

American Airlines campaign says it is "Going for great"

4A's SmartBrief | Nov 18, 2014

How Patagonia's brand story hooks consumers

4A's SmartBrief | Nov 20, 2014


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Webinar Alert: Digital Trends Round Up 2014 & 2015 Outlook

4A's SmartBrief | Nov 25, 2014

Job Opening: 4A's Communications Manager

4A's SmartBrief | Nov 25, 2014

Webinar Alert: How Agencies Can Create New Revenue Streams

4A's SmartBrief | Nov 24, 2014

Twitter Data Journalist Added to 4A's Data Summit 2015 Lineup

4A's SmartBrief | Nov 24, 2014

Webinar Alert: Best Practices for Creating an Integrated Creative & Media Strategy

4A's SmartBrief | Nov 21, 2014




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