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Big Lots gets insights in "Pet Focus Group" ads

4A's SmartBrief | Sep 10, 2014

Big Lots is talking directly to animals for feedback on its pet products in a series of ads for its "Pet Focus Group" campaign. The ads are largely unscripted, so there are genuine moments of silliness where the humans try to maintain composure as dogs ransack pencils, sniff each other and romp about an office turned focus group. Adweek (09/09)


Apple's iPhone 6 spots feature a pair of recognizable voices

4A's SmartBrief | Sep 11, 2014

TBWA is named global AOR for Airbnb

4A's SmartBrief | Sep 09, 2014

Samsung strikes fast with Apple-mocking ads

4A's SmartBrief | Sep 11, 2014

Interpublic shifts its handling of Cadillac account

4A's SmartBrief | Sep 11, 2014

The history behind the 50-year-old "Daisy" attack ad

4A's SmartBrief | Sep 09, 2014

72andSunny calls on Oscar-winning talent for video-game trailer

4A's SmartBrief | Sep 08, 2014

Anomaly is picked to lead creative for Panera Bread

4A's SmartBrief | Sep 10, 2014

Southwest focuses on its "heart" in brand relaunch

4A's SmartBrief | Sep 09, 2014

Esquire, agencies create campaign to support mentoring

4A's SmartBrief | Sep 12, 2014


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