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Morinaga unveils new Hi-Chew packaging

NCA SmartBrief | Feb 09, 2016

Morinaga America has unveiled new "eye-catching" packaging that includes bright colors and images of fresh fruit in hopes of expanding the consumer base for Hi-Chew candy. The company is also planning to step up distribution in the US over the next several months, according to Terry Kawabe, Morinaga America's chief operating officer and senior vice president. ConfectioneryNews.com (France) (02/08)


Perfetti Van Melle taps industry veteran as marketing VP

NCA SmartBrief | Feb 05, 2016

New Sweethearts candy ad features newly-married 80-plus-year-old men

NCA SmartBrief | Feb 04, 2016

Ben & Jerry's launches 4 non-dairy ice cream flavors

NCA SmartBrief | Feb 04, 2016

Nestle to buy out Osem for $840M

NCA SmartBrief | Feb 05, 2016

Who were the Super Bowl ad winners and losers?

NCA SmartBrief | Feb 08, 2016

Hershey unites advertising for all brands into one campaign

NCA SmartBrief | Feb 08, 2016

Global popcorn market to reach $12B by 2020

NCA SmartBrief | Feb 05, 2016

Chobani declines offer from PepsiCo, other investors

NCA SmartBrief | Feb 08, 2016

Mars searches for alternatives to artificial colors

NCA SmartBrief | Feb 08, 2016


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