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Ferrara's rebranding of 2 products sees boosts in sales

NCA SmartBrief | Apr 29, 2016

Since rebooting its Now and Later and Red Hots brands to appeal to millennial and Gen Z consumers in February, Ferrara Candy has reported 13% and 7% sales growth, respectively, and aims to double sales to $2 billion by 2020, said Ferrara Chief Commercial Officer Jamie Mattikow. The company created new flavors and blends as well as more modern packaging, Mattikow said. ConfectioneryNews.com (France) (04/28)


Mars fills new chief marketing and consumer officer position

NCA SmartBrief | May 02, 2016

Mondelez exec to become Pinnacle Foods' CEO, board director

NCA SmartBrief | Apr 28, 2016

Mars finalizes purchase of Grupo Turin

NCA SmartBrief | May 03, 2016

Updated Hershey's Chocolate Tour to re-open May 14

NCA SmartBrief | May 04, 2016

Some chocolatiers move away from "artisan" label

NCA SmartBrief | May 02, 2016

Hershey Candy Experience nets positive reviews, company says

NCA SmartBrief | Apr 29, 2016

Chobani surprises employees with ownership stake in company

NCA SmartBrief | Apr 28, 2016

Hershey's to flaunt patriotic colors as part of Olympic sponsorship

NCA SmartBrief | Apr 28, 2016

United Airlines to offer gourmet popcorn on some flights

NCA SmartBrief | May 02, 2016


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