Most Clicked StoriesMore >


Ad execs say clients are slowing down industry change

4A's SmartBrief | May 19, 2016

Executives from several of the biggest holding companies spoke at a recent industry event saying it's not that agencies aren't willing to work differently, but that the inflexibility of client in-house procedure is proving an obstacle to change. "We're constrained by how we're forced to sell. It's a battle -- the world is moving faster on the marketing front than the brands are on the innovation front," Mobext's Warren Zenna said. AdExchanger.com (05/17)


The Drum taps IBM's Watson to interview David Ogilvy

4A's SmartBrief | May 23, 2016

Brands take to documentaries to tell compelling stories

4A's SmartBrief | May 24, 2016

Zappos finds innovative uses for shoeboxes

4A's SmartBrief | May 25, 2016

BBDO New York screams for Snickers Ice Cream Bars

4A's SmartBrief | May 25, 2016

McDonald's precedent for agencies in creative review brought into question

4A's SmartBrief | May 23, 2016

Corona, W+K Amsterdam celebrate life's greatest moments

4A's SmartBrief | May 20, 2016

Citi, Publicis Groupe take an honest look at a blind date

4A's SmartBrief | May 19, 2016

Clearasil, Droga5 make a comically desperate attempt to woo teens

4A's SmartBrief | May 23, 2016

Triscuit's latest push from McGarryBowen touts artisan food makers

4A's SmartBrief | May 24, 2016


Find 4A's SmartBrief Issues by Date:



4A's News More >


Strategy Festival 2016 -- October 16th - 18th, Andaz Hotel, Wall Street, NYC

4A's SmartBrief | May 26, 2016

Leadership Insights from McCann's Global Creative Chairman

4A's SmartBrief | May 26, 2016

Don't Know Where to Start on Strategy?

4A's SmartBrief | May 25, 2016

Talent@2030: Psychological safety enables talent retention

4A's SmartBrief | May 25, 2016

An Invaluable Investment For Your Agency -- And It's Only a Week Away!

4A's SmartBrief | May 24, 2016




Sign up for 4A's SmartBrief



Designed specifically for advertising, media, and marcom executives, 4A's SmartBrief is a FREE, daily e-mail newsletter. By providing the latest need-to-know industry news and information, 4A's SmartBrief saves you time and keeps you smart. Learn more