Most Clicked 4A's SmartBrief Stories


1. Ad Age names 10 agencies to watch in 2015

4A's SmartBrief | Jan 26, 2015

EVB is primed for an interesting year after it landed a high-end marijuana client, one of 10 agencies named by Advertising Age as ones to watch in 2015. TBWA, Deep Focus, McKinney and Leo Burnett also made the list. Advertising Age (free access for SmartBrief readers) (01/26)


2. Unilever puts multibillion-dollar media account into review

4A's SmartBrief | Jan 23, 2015

Unilever will review its global media buying and planning account and has invited incumbents to participate. The brand, which said it spent $8.3 billion on advertising in 2014, tends to review its accounts every three years. Among the incumbents are Mindshare, Initiative and PHD. Advertising Age (free access for SmartBrief readers) (01/22)


3. W+K ad shows how Netflix can lead to "great things"

4A's SmartBrief | Jan 22, 2015

Netflix has released an ad from Wieden+Kennedy Amsterdam that shows how watching shows can help people find common ground and expand their horizons. The tagline for the ad, which is for the European market, is "Because great things start with Netflix." Adweek (01/21)


4. Millennial agency Fluent lands AT&T work

4A's SmartBrief | Jan 28, 2015

AT&T has tapped Fluent to work on customized campaigns targeting the college/millennial market, in a move that reflects the growing importance of the demographic. "The college market is among the most influential demographics there is, shaping tastes and preferences that can drive a brand's entire product strategy and image," said Chip Rives, CEO of Fluent. MediaPost Communications (01/27)


5. Hershey plans to expand its agency roster

4A's SmartBrief | Jan 26, 2015

The Hershey Co. is meeting with U.S. creative agencies in an effort to expand its roster beyond Arnold and Havas Worldwide, said Anna Lingeris, Hershey's senior manager of brand public relations and consumer engagement. Some of the contenders have global networks, which would contribute to Hershey's priority of global growth, Lingeris said. Adweek (01/23)


6. How 72andSunny added touches of L.A. to its New York office

4A's SmartBrief | Jan 22, 2015

The New York office of 72andSunny was designed with the company's culture of collaboration in mind, and the agency also imported elements from its Los Angeles office. "We joke about how not sunny it is in New York. We obviously cannot replicate the sunny weather, so we replicate the culture," said Tim Jones, director of strategy. Digiday.com (01/22)


7. GoDaddy responds to criticism, pulls "puppy" Super Bowl spot

4A's SmartBrief | Jan 28, 2015

GoDaddy has retreated from its pre-released Super Bowl ad after a flurry of criticism from animal rights groups. Critics suggested that the spot, which shows a dog owner selling a puppy online, unintentionally promotes "puppy mills," or private breeding grounds that can lead to irresponsible owners. GoDaddy will still have an ad during the Super Bowl, but CEO Blake Irvin said the puppy ad "missed the mark" and would not air. Adweek (01/27)


8. Newcastle releases its "Band of Brands" Super Bowl ad

4A's SmartBrief | Jan 28, 2015

Newcastle has released its regional Super Bowl ad, which promotes 37 brands in a 60-second spot. All of the brands pitched in to cover the cost of the ad, in return for being mentioned or shown in the spot. Droga5 created the commercial, which features a couple comically trying to mention each brand within the allotted time. Adweek (01/27)


9. Mercedes-Benz re-imagines a classic fable

4A's SmartBrief | Jan 27, 2015

Mercedes-Benz has released its Super Bowl ad, a 60-second spot featuring a sports car-infused version of the fable of the tortoise versus the hare. Merkley + Partners, New York, created the spot, which promotes the $100,000 AMG GT. Adweek (01/26)


10. Super Bowl to feature most first-time advertisers since 2000

4A's SmartBrief | Jan 22, 2015

Among this year's Super Bowl marketers are 15 brands that will be advertising in the game for the first time, the highest number since 2000, according to Kantar Media. Among the first-timers: glue-maker Loctite, phone-case maker Mophie and website-creation firm Wix.com. "It's a chance to make a lot of friends very quickly," said Fallon's Chris Lawrence. Wall Street Journal (tiered subscription model), The (01/21)




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