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BBDO Atlanta to transition focus from TV to digital

4A's SmartBrief | Jul 25, 2014

BBDO Atlanta has laid off as much as 15% of its staff and plans to hire employees that can assist its new focus on digital content and analytics. The shift away from producing major TV campaigns to more frequent digital messages may soon spread to other BBDO offices. Advertising Age (free access for SmartBrief readers) (07/24)


McDonald's announces 18-month plan to refocus its brand

4A's SmartBrief | Jul 24, 2014

Samsung ad mocks rumors of a bigger iPhone screen

4A's SmartBrief | Jul 23, 2014

Apple Air ad highlights variety of user tastes

4A's SmartBrief | Jul 23, 2014

Hedge fund buys 6.7% of Interpublic, will press for sale

4A's SmartBrief | Jul 25, 2014

Slim Jim modernizes its "snap" tagline in DDB ads

4A's SmartBrief | Jul 29, 2014

Ogilvy builds support for Depend with "Underwareness" campaign

4A's SmartBrief | Jul 28, 2014

Clinique builds its brand with #StartBetter empowerment message

4A's SmartBrief | Jul 29, 2014

Agency execs: Judge trading desks by what they deliver

4A's SmartBrief | Jul 28, 2014

Taco Bell's risky McDonald's attack ads are working

4A's SmartBrief | Jul 28, 2014


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