Most Clicked StoriesMore >


Droga5 features Diet Coke transformations in new spots

4A's SmartBrief | Sep 23, 2014

Drinking a Diet Coke transforms a crowded airplane and a carwash in new ads from Droga5. A third spot in the "Get a Taste" campaign will star Taylor Swift. "We're reminding fans why they fell in love with Diet Coke the first time, and we're inviting everyone to experience the magic behind the taste of Diet Coke," said Andrew McMillin, vice president of Coca-Cola Brands, North America. Advertising Age (free access for SmartBrief readers) (09/23)


Burt's Bees TV debut brings joyful flavors to life

4A's SmartBrief | Sep 26, 2014

The digital-TV question at the center of Advertising Week

4A's SmartBrief | Sep 29, 2014

William Shatner and a teddy bear star in Thomson Holidays ad

4A's SmartBrief | Sep 26, 2014

Saatchi & Saatchi to lead creative for Vita Coco

4A's SmartBrief | Sep 24, 2014

Virgin Atlantic to search for North American creative lead

4A's SmartBrief | Sep 25, 2014

Why consumers aren't making purchases on social media

4A's SmartBrief | Sep 26, 2014

Pitch is hired to reposition Bonefish Grill

4A's SmartBrief | Sep 23, 2014

Randy Weisenburger is stepping down as Omnicom's finance chief

4A's SmartBrief | Sep 23, 2014

Zipcar embraces the innuendo in "tap that" ads

4A's SmartBrief | Sep 25, 2014


Find 4A's SmartBrief Issues by Date:



4A's News More >


Advertising Week 2014: The 4A's Competitive Edge

4A's SmartBrief | Sep 29, 2014

Advertising Week 2014: How to Build an Influential Brand

4A's SmartBrief | Sep 29, 2014

Speaking Opportunities Still Open for 4A's CreateTech 2014 Sponsorship

4A's SmartBrief | Sep 26, 2014

Webinar Alert: How to Get the Most Out of the 4A's

4A's SmartBrief | Sep 26, 2014

Speakers from Google and LinkedIn Added to 4A's Strategy Festival Lineup

4A's SmartBrief | Sep 25, 2014




Sign up for 4A's SmartBrief



Designed specifically for advertising, media, and marcom executives, 4A's SmartBrief is a FREE, daily e-mail newsletter. By providing the latest need-to-know industry news and information, 4A's SmartBrief saves you time and keeps you smart. Learn more