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Report: Bringing in new agency business is a tough task

4A's SmartBrief | Aug 25, 2014

Some 80% of new business directors at agencies last less than two years in their jobs, according to a report from RSW/US. Just 26% of agency executives said their new business directors perform somewhat or very successfully, down from more than 50% two years ago. RSW President Mark Sneider says many business development executives face unrealistic expectations. Adweek (08/24)


Agencies praise initial test of video ads on Twitter

4A's SmartBrief | Aug 21, 2014

Ikea campaign pictures the future lives of hypnotized shoppers

4A's SmartBrief | Aug 22, 2014

Honda, W+K show the Civic in a carousel of extreme temps

4A's SmartBrief | Aug 22, 2014

A-B InBev U.S. media review narrowed to OMD, MediaCom and Spark

4A's SmartBrief | Aug 21, 2014

Samsung's waterproof Galaxy S5 takes on Ice Bucket Challenge

4A's SmartBrief | Aug 25, 2014

Coors Light tries to capture some of Van Damme's ad magic

4A's SmartBrief | Aug 26, 2014

WPP reports 8.7% organic revenue growth in "strong" first half

4A's SmartBrief | Aug 27, 2014

Coke Zero's consolidated account goes to Ogilvy & Mather

4A's SmartBrief | Aug 25, 2014

Jockey ads from Droga5 focus on historical figures

4A's SmartBrief | Aug 27, 2014


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Register Now for the 4A's Spring Executive Leadership Program

4A's SmartBrief | Aug 27, 2014

Speaking Opportunities Still Open for 4A's CreateTech 2014 Sponsorship

4A's SmartBrief | Aug 27, 2014

Early Registration Ends Soon for the 4A's Virtual IAAS Program

4A's SmartBrief | Aug 26, 2014

Early Registration Ends Monday for 4A's Strategy Festival 2014

4A's SmartBrief | Aug 26, 2014

More Tech Leaders Added to 4A's CreateTech 2014 Lineup

4A's SmartBrief | Aug 25, 2014




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