Most Clicked StoriesMore >


Fred Armisen interrupts people's lives in W+K ads for Heineken

4A's SmartBrief | Jul 22, 2014

Comedian Fred Armisen calls a pay phone to see who will pick up in a video for Heineken, the beginning a series of "social experiment" ads for the brand from Wieden+Kennedy, New York. The videos reflect the Heineken "brand point of view ... that in order to progress, you need to go beyond your comfort zone," said Nuno Teles, chief marketing officer at Heineken USA. Advertising Age (free access for SmartBrief readers) (07/21)


Neil Patrick Harris is the new face of Heineken Light

4A's SmartBrief | Jul 17, 2014

A-B InBev is reviewing its U.S. media account

4A's SmartBrief | Jul 21, 2014

Samsung ad mocks rumors of a bigger iPhone screen

4A's SmartBrief | Jul 23, 2014

Pizza Hut moves creative from McGarryBowen to Deutsch

4A's SmartBrief | Jul 18, 2014

Apple Air ad highlights variety of user tastes

4A's SmartBrief | Jul 23, 2014

Kraft CMO: The agency-of-record model is still beneficial

4A's SmartBrief | Jul 17, 2014

Honda ad pokes fun at Latino marketing cliches

4A's SmartBrief | Jul 21, 2014

Target creates Web series starring YouTube celebrities

4A's SmartBrief | Jul 21, 2014

Guess sponsors Marie Claire issue with front-cover "zipper"

4A's SmartBrief | Jul 22, 2014


Find 4A's SmartBrief Issues by Date:



4A's News More >


Become a Sponsor at 4A's Strategy Festival 2014

4A's SmartBrief | Jul 23, 2014

Google Glass Developer Added to 4A's CreateTech 2014 Lineup

4A's SmartBrief | Jul 23, 2014

4A's Members Receive Special Discount to Statista

4A's SmartBrief | Jul 22, 2014

N.Y. Seminar: Develop a Mobile Strategy

4A's SmartBrief | Jul 22, 2014

4A's Talent@2030 Adds Centro Founder to Lineup

4A's SmartBrief | Jul 21, 2014




Sign up for 4A's SmartBrief



Designed specifically for advertising, media, and marcom executives, 4A's SmartBrief is a FREE, daily e-mail newsletter. By providing the latest need-to-know industry news and information, 4A's SmartBrief saves you time and keeps you smart. Learn more