MMAAPPS Association News


MMA's Standout Event: MMA Mobile Marketing Leadership Forum (May 9 and 10)

MMA SmartBrief for Apps | Mar 23, 2017

The MMA is excited to announce that Twitter CMO Leslie Berland will deliver the opening keynote at the MMA Mobile Marketing Leadership Forum. A former American Express executive, Berland joined Twitter a little over a year ago as the company's first-ever chief marketing officer, where she's responsible for shaping and sharing the company's global brand. Berland and the other global thought leaders on the main stage will share so many time-critical insights on diverse mobile marketing topics that the forum requires two packed days to fit it all in.

It's a can't miss event -- register today.


MMA Forum London: Mobile Redefined -- Transform, Innovate and Disrupt (June 13)

MMA SmartBrief for Apps | Mar 23, 2017

Mobile is moving at light speed and catalyzing business disruption and innovation around the world. The MMA Forum London is the place to learn everything you need to know to win at mobile in 2017. Join senior executives from brands, agencies, startups and tech enablers for this one-day conference featuring an expanding global lineup of speakers from a variety of industry verticals. Speakers are confirmed from Atom Bank, Marks & Spencer, Unilever and more.

Register today.


Make location work for you: MMA Mobile Location Leadership Forum (April 5)

MMA SmartBrief for Apps | Mar 22, 2017

Join the MMA and hundreds of marketers, agencies, tech enablers and media sellers at the MMA Mobile Location Leadership Forum on April 5, in New York City. This one-day event will cover best practices, the latest location-based trends and real-world use cases. In one of the sessions, Wendy's Brandon Rhoten will share some of the ways in which Wendy's uses Spotify, search and social networks to serve up location-based content that appeals to on-the-go consumers when and where they are most likely to buy. The growing speaker lineup also includes leaders from Allstate, PepsiCo, Volvo and more -- their combined expertise will enable you to make the most of user location data to better understand consumer behavior and reach your audience with pinpoint accuracy.

Don't miss out -- register today.


MMA webinar: How marketers use location data (April 20)

MMA SmartBrief for Apps | Mar 22, 2017

This MMA webinar will feature details and discussion around the core findings, the methodology and the look ahead. The webinar will highlight findings including:

  • While most marketers use location data for social and search, more than half of marketers polled are now leveraging location for targeting.
  • The marketers who have increased their spend are becoming more sophisticated and value location for driving brand equity and customer experience versus just leads and sales.
  • And more!
  • Register today.


    Smarties Call for Entries opens 3/27 -- What campaigns will you enter?

    MMA SmartBrief for Apps | Mar 21, 2017

    Groundbreaking. Ambitious and Innovative. Beautifully executed. Blew us away. Ballsy. Inspiring. That's a sampling of the feedback on dozens of winning submissions from last year's Smarties Jury. The MMA Smarties Awards is the world's only global mobile marketing awards program honoring innovation, creativity and success. We're excited to announce that the Call for Entries opens March 27.

    Sign up for important information and updates here and start thinking about what campaigns you want to enter -- increase your chances of winning by planning to enter in multiple programs (local, regional and global) and multiple categories.


    Next week: the MMA Mobile Video Leadership Forum (March 21)

    MMA SmartBrief for Apps | Mar 17, 2017

    If you and your team attend just one mobile video event this year, make it the MMA Mobile Video Leadership Forum: Sight, Sound and Storytelling (next Tuesday, March 21 in New York City). Here are three reasons why:

    1. Caliber of speakers on the Main Stage sharing best practices on how to leverage video as your most powerful storytelling tool in today's mobile-first environments.
    2. An agenda covering today's most important mobile video topics -- in just one day, your team will attend 10 information-packed sessions.
    3. Exceptional networking -- MMA events draw global brands representing billions in marketing spend.

    You don't want to miss this exciting event -- register now.


    3 reasons to register for the MMA Mobile Video Leadership Forum (March 21)

    MMA SmartBrief for Apps | Mar 16, 2017

    If you and your team attend just one mobile video event this year, make it the MMA Mobile Video Leadership Forum: Sight, Sound and Storytelling (next Tuesday, March 21 in New York City). Here are three reasons why:
    1. Caliber of speakers on the Main Stage sharing best practices on how to leverage video as your most powerful storytelling tool in today's mobile-first environments.
    2. An agenda covering today's most important mobile video topics - in just one day, your team will attend 10 information-packed sessions.
    3. Exceptional networking - MMA events draw global brands representing billions in marketing spend.

    You don't want to miss this exciting event - register now.


    Making mobile moments matter: MMA Mobile Location Leadership Forum (April 5)

    MMA SmartBrief for Apps | Mar 15, 2017

    Location may be the single most important aspect of mobile marketing, that's why you can't miss MMA Mobile Location Leadership Forum, to be held April 5, in New York City. It is the place to optimize your mobile location strategy and investment. Woven into the buying journey and consumer lifecycle, mobile creates the closest connection brands can have with their customers. Both enabled and optimized by mobile, location is the ultimate targeting tool In addition to networking and intimate roundtable discussions, you'll have the chance to hear from mobile location thought leaders including, Brandon Rhoten from Wendy's, Lucia Ying from Pepsi, and many more.

    Don't miss out -- register today.


    Target and Samsung to deliver keynotes at MMA's Mobile Video Leadership Forum (March 21)

    MMA SmartBrief for Apps | Mar 10, 2017

    New for 2017, the MMA's first Mobile Video Leadership Forum: Sight, Sound and Storytelling, is just a month away. The MMA is excited to announce that Target's Kristi Argyilan will deliver the event's opening keynote, sharing how Target has capitalized on the flexibility and speed of in-house production to create a weekly video series taking full advantage of the mobile screen. Jarrett Dube from Samsung will deliver the event's closing address, highlighting how VR and 360-degree technology are extending the brand experience and transforming the way stories are told and consumed.

    You don't want to miss this exciting event. Register now.


    Don't miss out: Mobile Marketing Leadership Forum (May 9 and 10)

    MMA SmartBrief for Apps | Mar 10, 2017

    Looking to expand your knowledge of and ability to quickly pivot from video, native, location, programmatic, apps and messaging? Register for the MMA Mobile Marketing Leadership Forum (May 9 and 10 in New York City). The global thought leaders on the main stage share so many time-critical insights on so many diverse mobile marketing topics that the forum requires two packed days to fit it all in.

    It's a can't-miss event -- register today.


    Announcing the MMA Mobile Native Video Guidance Report

    MMA SmartBrief for Apps | Mar 01, 2017

    Recent MMA SMoX research suggests that mobile video is three times more effective than TV and digital video. To help marketers make the most of this powerful tool, the MMA and the MMA Mobile Native Advertising Committee just released the new Mobile Native Video Guidance Report. The report outlines the best ways to leverage mobile video as a storytelling tool in mobile-first native environments, highlighting such areas as content, distribution, user experience/execution and measurement.

    Read the report today. And, to transform your mobile native video efforts even further, attend our first Mobile Video Leadership Forum, on March 21 in New York City.


    Last days for early-bird prices: Mobile Marketing Leadership Forum (May 9 and 10)

    MMA SmartBrief for Apps | Feb 24, 2017

    Video, native, location, programmatic, apps and messaging -- these are the elements of your organization's mobile success in 2017. The best way to optimize your mobile investment is to register your team for MMA's Mobile Marketing Leadership Forum. In the age of the Mobile Imperative, it has become clear that mobile creates the most direct and closest connection brands can have with their customers. At the forum, global thought leaders will share real-world strategies and lessons learned about how they have changed the way they tell stories using mobile to build stronger consumer relationships.

    Early-bird pricing ends Saturday -- register today.


    Register today: MMA's Mobile Location Leadership Forum (April 5)

    MMA SmartBrief for Apps | Feb 24, 2017

    The ultimate targeting tool, location is enabling forward-thinking brands to transform every consumer insight along the purchase funnel into valuable data. These brands know how to reach their audience with pinpoint accuracy and make every mobile moment matter -- and they'll be sharing best practices and use cases at the MMA's Mobile Location Leadership Forum. In addition to networking and intimate roundtable discussions, you'll have the chance to hear from mobile location thought leaders including Kevin Frisch from Uber, Brandon Rhoten from Wendy's, and many more.

    Don't miss out -- register today.


    Last chance for early-bird prices: Mobile Marketing Leadership Forum (May 9 and 10)

    MMA SmartBrief for Apps | Feb 23, 2017

    Video, native, location, programmatic, apps and messaging -- these are the elements of your organization's mobile success in 2017. The best way to optimize your mobile investment is to register your team for MMA's Mobile Marketing Leadership Forum. In the age of the Mobile Imperative, it has become clear that mobile creates the most direct and closest connection brands can have with their customers. At the forum, global thought leaders will share real-world strategies and lessons learned about how they have changed the way they tell stories using mobile to build stronger consumer relationships.

    Early-bird pricing ends this week -- register today.




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