MMA Association News


Webinar: Busting Through the Silos -- Mobile Messaging's Role in a Cross-channel World (Feb. 24)

MMA SmartBrief North America | Jan 30, 2015

The focus of the MMA webinar is to discuss how text messaging marketing must be at the center of any cross-channel marketing strategies. In today's ever-changing fast paced world, consumers are adopting new ways to communicate with brands via their mobile phones. However, brands are still missing critical points of engagement leveraging text messaging within their cross-channel communication strategy.

Please join two seasoned veterans that lead strategy from Vibes and Waterfall, Bruce Hershey and Matt Silk as they discuss how text messaging enhances the entire customer journey from acquisition to retention. They will leave the audience with proven tactics and advice which can be implemented today while your brand begins the quest towards a true cross-channel customer communications strategy.

Register today.


Webinar: A Clearer Picture for Mobile Native Advertising -- Making It Work for Brands (Feb. 18)

MMA SmartBrief North America | Jan 30, 2015

With the promise of higher engagement, marketers are starting 2015 with more interest in native mobile advertising than ever before. But many questions remain regarding how native on mobile can be offered at a scale that makes sense for advertisers and how the issues related to sponsored content apply.

Recognizing a need to help answer these questions within the mobile ecosystem, the Mobile Marketing Association created the MMA Mobile Native Advertising Committee. Our goal is to promote a common framework, educate marketers and publishers about the benefits and best practices, and grow the global market for this emerging display format.

Join us for a webinar on Feb. 18 to review the current state of the art for mobile native advertising with examples from the committee’s founding members including Yahoo, InMobi, Electronic Arts and Sharethrough. From there we'll explore the challenges and multiple paths forward to bring mobile native advertising into the mainstream.

Register today.


Webinar: The Future of Location-Powered Ad Creative (Feb. 26)

MMA SmartBrief North America | Jan 29, 2015

The future of location-powered mobile advertising is bright. Beyond the creative, new beacon technology and integrated feeds featuring local and social data take today's mobile campaigns to the next level. In this free webinar, you'll hear from technology leaders and designers going beyond the message and building dynamic creative to trigger consumer engagement, drive foot traffic and boost product sales.

Register today.


IKEA, Acura, Brown-Forman join MMA Forum New York Speaker Line Up, March 17 to 18

MMA SmartBrief North America | Jan 29, 2015

With more and more brands allocating a greater percentage of budgets to mobile, we're excited to hear how they are driving growth and closer consumer engagement. This year's New York Forum will have a jam-packed agenda focused on all things mobile and will be the premier hub for industry leaders from across the mobile ecosystem. Speakers include Victor Bayata, head of Mobile Solutions at IKEA, Michael Accavitti, SVP-GM at Acura, and Jason Loehr, VP director of Global Media & Digital Marketing at Brown-Forman to name a few.

Register before Feb. 13 to take advantage of the $100 early-bird discounts.


Webinar: From E-mail to SMS to Multi-Channel: Managing the Full Customer Experience via Mobile Messaging (Feb. 19)

MMA SmartBrief North America | Jan 28, 2015

A global survey of customers and businesses by Millward Brown Digital on behalf of Mblox showed a large gap between the way businesses and consumers view customer care. 73% of businesses think they care well for their customers, yet only 36% of consumers agree. So how do brands close the gap and maintain a large, loyal customer base? The best place to start is with a multi-channel mobile strategy that stretches across marketing, IT and customer service.

Register today.


Partner with the MMA in 2015: Market-leadership spots available at upcoming New York and Sonoma events

MMA SmartBrief North America | Jan 28, 2015

The MMA brought together over 15,000 mobile marketing leaders in 2014 and is set for another stellar year in 2015, helping our partners and major brand marketer attendees network, do business, and increase their revenues.

The MMA's 2015 global events calendar is now available online. Don't wait to lock in your budgets -- please contact Karen Arieli at karen.arieli@mmaglobal.com or (646) 519-3988.

We still have Spotlight sponsorships with exclusive thought leadership for Native Advertising, Mobile Video and Privacy at the New York Forum, running March 17-18, plus many more options to meet your business goals.


Save the Date for MMA Forum New York, March 17 to 18

MMA SmartBrief North America | Jan 27, 2015

Helping Brands Reach Mobile Maturity

As the world of mobile is evolving, so too should the strategies marketers deploy. New technologies are providing exciting opportunities for marketers to create multi-channel engagement, creating bonds with consumers that go far beyond the point of sale.

This year's Forum will focus on how brands can acquire, reach and engage new and existing customers, such as Millennials, Hispanics, Moms, "Techno" Boomers and others. Understanding the mobile toolbox, including programmatic, location, video and more, as well as the differences in digital behavior will ultimately help brands reach mobile maturity!

Register before Feb. 13 to take advantage of the $100 early-bird discounts.


Webinar: Closing the Gap Between Mobile Consumption and Ad Spend (Feb. 10)

MMA SmartBrief North America | Jan 19, 2015

According to eMarketer, only 40% of US advertising decision makers say they are taking money out of their print advertising budget to allocate to mobile. And yet, nearly 85% of audiences consume media on their tablets and smartphones, in addition to their television, according to a Tapad study. It's clear: mobile has officially captured a majority of traffic away from desktops. Companies looking to win "the screen wars" must focus more time, attention and dollars on mobile; it is the next big opportunity for reaching consumers where they spend most of their time.

Yet, mobile investment and ad spend are growing fast, but not rapidly enough to keep pace with increasing usage; in fact, mobile represents only about 10% of all media ad spending.

Join us for a webinar that will focus on the challenge marketers face as they look to allocate budgets across media and platforms.

Register today.




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