MMA Association News


Webinar: 10 Tips For Crafting A Better Mobile Experience for Holiday Shoppers (Oct. 11)

MMA SmartBrief North America | Sep 30, 2016

Every holiday, mobile traffic increases at a remarkable rate. Yet, marketers still struggle to drive conversation through their mobile channels. Join IBM to learn everything you need to know about designing a holiday experience that can increase revenue and create promoters of your brand during this critical season. You'll learn how to create a true value exchange for mobile channels, easy ways to reduce steps to purchase, how to build a mobile-first return process and more.

Register today.


Webinar: Debunking the 6 Myths of Location-Based Measurement (Oct. 5)

MMA SmartBrief North America | Sep 30, 2016

Offline attribution is the holy grail for marketers, and many players across the industry are working hard to solve for it. With all of this excitement, it's natural for some misinformation to spread. In this webinar, we're setting the record straight. Join us to hear the most common "myths" in the industry -- ones we've heard time and time again from agencies, brands, and industry peers -- and the true story for each.

Register today.


Webinar: Raising the Bar for Omnichannel Commerce (Oct. 13)

MMA SmartBrief North America | Sep 29, 2016

What does "reality" mean in an omnichannel world? Consumers live in the physical world, yet they spend much of their time online, primarily using mobile devices. In response, brands and retailers are shifting to omnichannel commerce to deliver consumer experiences that bridge the gap between the real and the virtual. Join Matthew Bright, senior director, Product & Technical Marketing at Thinfilm Electronics, to learn about how NFC technology is facilitating a continuous dialogue with consumers -- before and after purchase -- creating new engagement opportunities within the shopper's journey.

Register today.


Announcing the MMA Marketing Attribution Think Tank (MATT)

MMA SmartBrief North America | Sep 29, 2016

At the MMA SM2 Innovation Summit, the MMA announced the formation of the Marketing Attribution Think Tank, a game-changing initiative designed to unravel the complexity brands face with measurement and help rethink the world of attribution. Focusing first on Multi-Touch Attribution, MATT will offer marketers the tools as well as the insights and education to support getting better measurements, and in doing so, instill more confidence in connecting marketing to business outcomes. On Nov. 1, the MMA will share the culmination of work from the past five months -- a deep dive analysis into the current MTA landscape. Learn more about MATT and how it can help your business, or email MATT@mmaglobal.com.


Webinar: Discover 3 Ways Foot Traffic Can Help You Drive More Sales (Oct. 6)

MMA SmartBrief North America | Sep 27, 2016

Join mobile device location and programmatic leader Ubimo, and location intelligence leader Cuebiq, on Oct. 6 to learn how to get the most out of your mobile campaigns. These experts will define three campaign tactics where foot traffic can help you drive more sales and connect programmatic with foot traffic measurement to improve campaign effectiveness. You will discover how to:

1. Understand your audience: Who should you target?
2. Pinpoint campaign planning: When is the right time to message?
3. Maximize measurement: What is the right KPI? How do you make educated adjustments?

Register today.


Don't miss mobile's biggest event -- the MMA Global Smarties Awards are TONIGHT

MMA SmartBrief North America | Sep 26, 2016

There's still time to grab one of a few remaining tickets to the MMA Global Smarties Awards Celebration of Talent, tonight at Pier Sixty in New York City, which honors the biggest trailblazers in mobile marketing. The who's who of the mobile marketing industry will be there for a night of good fun, creativity and inspiration. Actress and standup comedian Gina Brillon headlines the night and iHeartRadio's DJ Obscene will spin. If you haven't secured your tickets yet, now's the time! The Smarties Awards culminates day one of MMA's flagship SM2 Innovation Summit, tonight and tomorrow in New York.

Register for the Smarties Awards Celebration of Talent now.


Are you registered? Bob Pittman, Daniel Chu, Yvette Davis, Gina Brillon, DJ Obscene and more added to the Smarties and SM2 Innovation Summit

MMA SmartBrief North America | Sep 23, 2016

Are you ready for mobile's two most exciting days and biggest night? The world's foremost mobile innovators will be on stage at the MMA SM2 Innovation Summit to be held Sept. 26 and 27, in New York City. The newest additions include Bob Pittman, chairman and CEO of iHeartMedia, Daniel Chu, global chief creative officer at POSSIBLE, Yvette Davis, Digital and Multicultural leader at The Home Depot, and more. Network with big names from every faction of the mobile media ecosystem, then close out day one of SM2 with a bang at the Global Smarties Gala, where we'll honor mobile pioneers – and the work they're doing – from around the world. Actress and comedian Gina Brillon will headline, and iHeartRadio's DJ Obscene will perform.

No other events during Advertising Week have this caliber of innovators on and off stage.

Register for SM2 and register for the Smarties.


Standup comedian Gina Brillon to headline the MMA Smarties Awards

MMA SmartBrief North America | Sep 22, 2016

Actress and comedian Gina Brillon will headline the MMA Smarties Awards Celebration of Talent to be held on Sept. 26, at Pier Sixty, in New York City, which honors the biggest trailblazers in mobile marketing. Gina has appeared on E!'s "Chelsea Lately," "The View" and "Late Night with Seth Meyers." "Pacifically Speaking," her one-hour special produced by Gabriel Iglesias, debuted last year. The Smarties Awards culminates day one of MMA's flagship SM2 Innovation Summit, held Sept. 26 and 27.

Register for SM2 and the Smarties Awards Celebration of Talent before they sell out.


Less than a week to go! Join us for the MMA SM2 Innovation Summit

MMA SmartBrief North America | Sep 20, 2016

The MMA SM2 Innovation Summit, to be held Sept. 26 and 27, in New York, offers top-notch networking with prominent global leaders and marketers, along with sessions that cover timely topics to help brands achieve their mobile transformation. Hear from the biggest innovators in the industry, including TD Ameritrade CMO Denise Karkos, CMO Global Chevrolet and Global GM Marketing Operations Leader Timothy Mahoney, AOL CEO Tim Armstrong and more, at this exceptional two-day industry leading conference.

Limited passes still available. Register now. And while you're at it, join us for the Smarties Awards Celebration of Talent, on the evening of Sept. 26.


Webinar: Deliver Effortless and Exceptional Customer Experiences with Intelligent and Interconnected Engagements (Sept. 20)

MMA SmartBrief North America | Sep 19, 2016

In today's digital economy, customers are expecting deeper, more relevant and personalized experiences that only mobile can deliver. With its expanding role and influence in our everyday lives, enterprises must address a range of increasingly complex reach, security and engagement challenges to succeed. Multichannel engagements are key to enabling and simplifying these experiences by providing secure and reliable global interconnectivity, recognizing individual context and preferences, and integrating emerging connected digital technologies. Join SAP to learn how advanced two-way authentication when paired with intelligent notification platforms can help marketers better engage their customers, protect experiences, and improve service, loyalty and satisfaction at reduced costs.

Register today.


How do you win a Smarties? Find out at the SM2 Innovation Summit

MMA SmartBrief North America | Sep 16, 2016

Have you ever wondered how Smarties winners are chosen -- what really goes on during Smarties judging?

On Sept. 27, attend the Insights from the Smarties Panel at the MMA SM2 Innovation Summit, led by Smarties Jury Chair Denise Karkos, CMO at TD Ameritrade. The panel will share how they reached their final decisions. Which entries stood out and why? What trends will affect and influence the direction of our industry? Take advantage of a unique opportunity to discover how you might be able to take home a Smarties Award next year.

Sign up today, then register your team for the Smarties dinner and awards presentation.


SM2 Innovation Summit Sessions: Using Mobile to Transform Brands

MMA SmartBrief North America | Sep 15, 2016

The MMA SM2 Innovation Summit, to be held Sept. 26 and 27 in New York, offers top-notch networking with prominent global leaders and marketers, along with sessions that cover timely topics to help brands achieve their mobile transformation. Sessions will include Using Mobile Video to Build Brands, Designing the Disruptive Mobile Shopping Experience and Location Data 360: Mobile Programmatic's Secret Sauce. Learn how to drive brand engagement by creating holistic, cross-screen viewing experiences, boost mobile revenue during the holidays while creating legions of fans and use location to fuel your mobile programmatic strategies.

Register for SM2 and for the Smarties Awards Celebration of Talent (Sept. 26) before they both sell out.


Pandora SVP Heidi Browning joins the MMA SM2 Innovation Summit lineup

MMA SmartBrief North America | Sep 14, 2016

What if the next big disruptor isn't a what but a who? Meet Gen Z. Heidi Browning, Pandora's SVP, Strategic Solutions, has a lot to say about how music influences and inspires Gen Zs today and what marketers need to know to win their attention -- and their business. Recognized as one of the top "Women in Music," by Billboard (2014), Browning is the newest addition to the impressive MMA SM2 Innovation Summit agenda, for the event to be held Sept. 26 and 27, in New York.

Secure your spot before SM2 sells out. And don't miss out on the Smarties Awards Celebration of Talent (Sept. 26). Register now.


You're invited: The MMA Smarties Awards Celebration of Talent

MMA SmartBrief North America | Sep 13, 2016

Join us as we celebrate excellence, innovation and effectiveness in mobile marketing at the 2016 MMA Smarties Awards Celebration of Talent. The shortlist has been revealed and winners will be announced on Sept. 26 in New York City. The next day this year's Jury Chair, Denise Karkos, CMO of TD Ameritrade, along with a few of our most enthusiastic jurors, will share key insights about the selection process and the latest trends in mobile marketing at the Insights from the Smarties Jury Room panel during the MMA SM2 Innovation Summit. You won't want to miss it.

Join us for the Smarties Awards Celebration of Talent. Register now.


Webinar: 10 Tips for Crafting a Better Mobile Experience for Holiday Shoppers (Sept. 15)

MMA SmartBrief North America | Sep 12, 2016

Every holiday, mobile traffic increases at a remarkable rate. Yet, marketers still struggle to drive conversation through their mobile channels. Join IBM to learn everything you need to know about designing a holiday experience that can increase revenue and create promoters of your brand during this critical season.

Register today.


The MMA SM2 Innovation Summit

MMA SmartBrief North America | Sep 07, 2016

Mobile is transforming the way consumers engage with brands. It's the ultimate disruptor and brands that think of mobile only as a channel dismiss the unprecedented role it's playing in consumers' lives. It is no longer about mobile marketing. It's about marketing in a mobile age.

The MMA SM2 Innovation Summit, to be held Sept. 26 and 27 in New York, will focus on real-world strategies to help brands make their voices heard in the mobile space. Hear from the biggest innovators in the industry, including TD Ameritrade CMO Denise Karkos, CMO Global Chevrolet and Global GM Marketing Operations Leader Timothy Mahoney, and more, at this exceptional two-day industry leading conference.

Register now.


Webinar: Top 5 Tips for Demystifying Viewability (Sept. 7)

MMA SmartBrief North America | Sep 06, 2016

When it comes to safeguarding the quality of digital advertising buys, it can sometimes feel like a game of whack-a-mole; as soon as one fraud or bot problem is addressed, another seems to appear. Quality challenges never fully go away. Join DataXu for a discussion about viewability and learn why higher view rates don't necessarily mean more viewable impressions, which creative is most viewable, how CTRs vary by view rate, and more.

Register today.




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