MMA Association News


Last Chance! Smarties Early Bird Rate Ends Today

MMA SmartBrief North America | May 25, 2017

Every moment is mobile, and the competition to reach consumers is fierce. The MMA Smarties Awards is the only global mobile marketing awards program honoring innovation, creativity and success. New this year, the MMA Smarties Index, developed in partnership with WARC, will analyze winner and finalist campaign data from all the Smarties programs around the world to identify and rank the industry's agencies, marketers and brands delivering the biggest business impact. Trust us -- you'll want to be on this list.

Don't put it off. Enter by the Early Bird Deadline of Thursday, May 25 to save more than 20% per entry. SUBMIT YOUR ENTRIES NOW.


MMA Releases Results of Latest SMoX Cross-Marketing Attribution Report for Allstate

MMA SmartBrief North America | May 25, 2017

The MMA unveiled its latest SMoX cross-marketing attribution study for Allstate containing compelling new insights -- including how the optimal combination of formats and targeting can create significant shifts in sales and consideration, as well as proof that there is no direct correlation between clickthroughs and conversions. The study's insights make it a must-read for everyone in the marketing ecosystem who is serious about making mobile a core part of their arsenal.

Download the report now.


From AI to Apps: 7 Takeaways from the 2017 MMA Mobile Marketing Leadership Forum

MMA SmartBrief North America | May 24, 2017

This year's MMA Mobile Marketing Leadership Forum -- "Mobile: The Marketing Imperative" -- served as a potent example of where mobile stands today, among consumers and marketers. At a time when marketer apps are de rigeur, and mobile programmatic the dominant way of buying ads, marketers are looking to infuse their mobile experiences with much deeper engagement, their metrics with much closer ties to the bottom line, and their content with much deeper relevance for consumers. "The mobile imperative is basically looking at what can we do with mobile right now and what is it going to fuel over the next few years," said Day 2 keynote speaker Suffiyan Syed, digital product innovation lead at SapientRazorfish.

Check out seven critical takeaways from the event here.


MMA webinar: Digital Sensory Storytelling -- Beyond Media (May 30)

MMA SmartBrief North America | May 24, 2017

Our senses have an undeniable influence on our perceptions. Brands have long known this -- and are looking at what they can do next to engage with consumers. How can marketers best leverage the human senses? New technologies -- mobile, haptic video, 360 video and VR -- are giving rise to the next advertising industry frontier: digital sensory storytelling. These opportunities enable advertisers to create deeper experiences with their brand, engage at a personal level and in doing so, create greater brand affinity.

Join the MMA and Immersion for a webinar to discuss the impact the senses can have on awareness, perception, intent and action, and learn how you can make the best use of this exciting new technology.


Early Bird Rate Ends Thursday -- Enter the Smarties Awards Today

MMA SmartBrief North America | May 23, 2017

Every moment is mobile, and the competition to reach consumers is fierce. The MMA Smarties Awards is the only global mobile marketing awards program honoring innovation, creativity and success. New this year, the MMA Smarties Index, developed in partnership with WARC, will analyze winner and finalist campaign data from all the Smarties programs around the world to identify and rank the industry's agencies, marketers and brands delivering the biggest business impact. Trust us -- you'll want to be on this list.

Don't put it off. Enter by the Early Bird Deadline of Thursday, May 25 to save more than 20% per entry. SUBMIT TODAY.


The Internet of Things: A Guidance report on consumer-facing connected objects

MMA SmartBrief North America | May 23, 2017

The MMA, its Internet of Things Incubation Council and members of the IoT Connected Objects Working Group are proud to release the new Internet of Things Guidance Report. This introductory whitepaper will provide brands, retailers and agencies a baseline understanding of the opportunities created by the IoT. Companies that jump into the internet of things now will quickly gain a competitive advantage over their peers – increasing customer satisfaction and product adoption, while streamlining business operations with new, actionable data.

Read the report and get to work on your organization's IoT strategy today.


Are you concerned about Walled Gardens and Data Quality?

MMA SmartBrief North America | May 22, 2017

As part of the next phase of the Marketing Attribution Think Tank, the critical attribution industry initiative to help marketers select and apply MTA solutions with confidence, the MMA is pleased to announce the formation of two working groups to dig even deeper into the issues identified as priorities by the majority of marketers: Walled Gardens and Data Quality and Accuracy. These groups, comprised of a select group of brand marketers who will meet regularly, will be the frontline in developing standards and a code of conduct to bring increased transparency, accuracy and data verification to crucial metrics brands rely on for allocation of media dollars and other business decisions.

To participate, please opt-in for one or both groups.


Early Bird Rate Ends Next Week -- Enter the Smarties Awards Today

MMA SmartBrief North America | May 18, 2017

Every moment is mobile, and the competition to reach consumers is fierce. The MMA Smarties Awards is the only global mobile marketing awards program honoring innovation, creativity and success. New this year, the MMA Smarties Index, developed in partnership with WARC, will analyze winner and finalist campaign data from all the Smarties programs around the world to identify and rank the industry's agencies, marketers and brands delivering the biggest business impact. Trust us -- you'll want to be on this list.

The deadline to enter is June 30. Don't put it off. SUBMIT YOUR ENTRIES TODAY. (Enter by the Early Bird Deadline of May 25 to save more than 20%.)


New report: Put the internet of things to work for your organization

MMA SmartBrief North America | May 18, 2017

The MMA, the Internet of Things Incubation Council and the members of the IoT Connected Objects Working Group are proud to release our new Internet of Things Guidance Report. This introductory whitepaper will provide brands, retailers and agencies a baseline understanding of the opportunities created by the IoT. Companies that jump into the internet of things now will quickly gain a competitive advantage over their peers -- increasing customer satisfaction and product adoption, while streamlining business operations with new, actionable data.

Read the report, and get to work on your organization's IoT strategy today.


Enter the Smarties Awards today

MMA SmartBrief North America | May 11, 2017

Every moment is mobile, and the competition to reach consumers is fierce. The MMA Smarties Awards is the only global mobile marketing awards program honoring innovation, creativity and success. New this year, the MMA Smarties Index, developed in partnership with WARC, will analyze winner and finalist campaign data from all the Smarties programs around the world to identify and rank the industry's agencies, marketers and brands delivering the biggest business impact. Trust us -- you'll want to be on this list.

The deadline to enter is June 30. Don't put it off. SUBMIT YOUR ENTRIES TODAY. (Enter by the early-bird deadline of May 25 to save more than 20%.)


New MMA SMoX Study on Cross-Marketing Attribution

MMA SmartBrief North America | May 11, 2017

The MMA is excited to share the latest SMoX cross-marketing effectiveness study with you. Performed on behalf of Allstate, it contains compelling new insights -- including how the optimal combination of formats and targeting can create significant shifts in sales and consideration, as well as proof that there is no direct correlation between clickthroughs and conversions. The study's insights make it a must-read for those who are serious about making mobile a core part of their marketing arsenal.

To learn more, download the full case study now.


The Mobile Marketing Leadership Forum kicks off in one week

MMA SmartBrief North America | May 05, 2017

It's time for your team to create your brand's mobile success story. The MMA Mobile Marketing Leadership Forum, to be held May 9 and 10, in New York City, is one of the industry's most talked about events for a reason -- those who attend will get the inside track on the Mobile Imperative so they can create the most direct and closest connection brands can have with their customers. Check out the evolving agenda, growing speaker lineup and registered attendees from some of the world's biggest brands.

Register today before the event sells out.


Smarties Call for Entries is open

MMA SmartBrief North America | May 05, 2017

The call for entries for the 2017 Global Smarties Awards is now open. It's the only global mobile marketing awards program honoring innovation, creativity and success - highlighting the teams and talent that push the boundaries of mobile marketing to reach and engage with consumers like no other media channel. Simply put, the Smarties Awards are the most fiercely competed awards for mobile.

Take three minutes to set up your Smarties account now, and we'll make sure you have everything you need to showcase your best work. Get started today.


How did Grubhub's mobile-first mindset revolutionize the restaurant industry?

MMA SmartBrief North America | May 03, 2017

Grubhub has disrupted the market for online food delivery, while Rosetta Stone has embraced the power of mobile to evolve 25 years of subject matter expertise into massive levels of mobile engagement. Learn how they did it at the MMA Mobile Marketing Leadership Forum, to be held May 9 and 10, in New York City, when leaders from Grubhub and Rosetta Stone take the stage alongside mobile marketing's biggest thought leaders. Check out the evolving agenda, growing speaker lineup and registered attendees from some of the world's biggest brands.

This is a must-attend event -- register today.


Tomorrow -- MMA webinar: Transforming Communications into Conversations (May 4)

MMA SmartBrief North America | May 03, 2017

The mobile channel continues to excel in empowering consumers and citizens and gluing the multi-channel consumer digital journey together. With customer experience taking pole position, its capability of delivering contextual advertising and marketing has been enhanced. Regarded as an essential initiative for enterprises to differentiate themselves, it presents a powerful opportunity to hold personalized conversations with customers or manage the expectations of target consumer audiences with highly relevant contextual engagements, anytime and anywhere.

Join this webinar, as we explore what you should be considering in 2017 when building B2C and B2B conversational strategies.


This Thursday -- MMA webinar: Transforming Communications into Conversations (May 4)

MMA SmartBrief North America | May 01, 2017

The mobile channel continues to excel in empowering consumers and citizens and gluing the multi-channel consumer digital journey together. With customer experience taking pole position, its capability of delivering contextual advertising and marketing has been enhanced. Regarded as an essential initiative for enterprises to differentiate themselves, it presents a powerful opportunity to hold personalized conversations with customers or manage the expectations of target consumer audiences with highly relevant contextual engagements, anytime and anywhere.

Join this webinar, as we explore what you should be considering in 2017 when building B2C and B2B conversational strategies.


Tomorrow: Walled Gardens Working Group and Kick-Off session

MMA SmartBrief North America | May 01, 2017

As part of the next phase of the Marketing Attribution Think Tank, the critical attribution industry initiative to help marketers select and apply MTA solutions with confidence, the MMA is pleased to announce the formation of two working groups to dig even deeper into the issues identified as priorities by the majority of marketers: Walled Gardens and Data Quality and Accuracy. These groups, comprised of a select group of brand marketers who will meet regularly, will be the frontline in developing standards and a code of conduct to bring increased transparency, accuracy and data verification to crucial metrics brands rely on for allocation of media dollars and other business decisions. To participate, please opt-in for the group and join us at our kick-off session in NYC.

Register for Walled Gardens Working Group and Kick-Off session (May 2, in New York City) here.


Next week's webinar: Transforming Communications into Conversations (May 4)

MMA SmartBrief North America | Apr 28, 2017

The mobile channel continues to excel in empowering consumers and citizens and gluing the multi-channel consumer digital journey together. With customer experience taking pole position, its capability of delivering contextual advertising and marketing has been enhanced. Regarded as an essential initiative for enterprises to differentiate themselves, it presents a powerful opportunity to hold personalized conversations with customers or manage the expectations of target consumer audiences with highly relevant contextual engagements, anytime and anywhere.

Join this webinar, as we explore what you should be considering in 2017 when building B2C and B2B conversational strategies.


How does a 125-year-old global company transform into a mobile-first powerhouse?

MMA SmartBrief North America | Apr 28, 2017

Philips, a 125-year-old global electronics company, is undergoing a profound digital transformation and redefining the customer journey with a mobile-first approach. Learn how they're doing it at the MMA Mobile Marketing Leadership Forum, to be held May 9 and 10 in New York City, when Emilie Hardick, global mobile lead at Philips, joins the growing lineup of thought leaders sharing how to create a mobile-first mindset. Check out the evolving agenda, growing speaker lineup and registered attendees from some of the world's biggest brands.

This is a must-attend event -- register today.


New MMA webinar: Digital Sensory Storytelling -- Beyond Media

MMA SmartBrief North America | Apr 27, 2017

Our senses have an undeniable influence on our perceptions. Brands have long known this -- and are looking at what they can do next to engage with consumers. How can marketers best leverage the human senses? New technologies -- mobile, haptic video, 360 video and VR -- are giving rise to the next advertising industry frontier: digital sensory storytelling. These opportunities enable advertisers to create deeper experiences with their brand, engage at a personal level and in doing so, create greater brand affinity.

Join the MMA and Immersion for a webinar to discuss the impact the senses can have on awareness, perception, intent and action, and learn how you can make the best use of this exciting new technology.




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