MMA Association News


The MMA SM2 Innovation Summit

MMA SmartBrief North America | Aug 29, 2016

Mobile is transforming the way consumers engage with brands. It's the ultimate disruptor and brands that think of mobile only as a channel dismiss the unprecedented role it's playing in consumers' lives. It is no longer about mobile marketing. It's about marketing in a mobile age.

The MMA SM2 Innovation Summit, to be held Sept. 26 and 27 in New York, will focus on real-world strategies to help brands make their voices heard in the mobile space. Hear from the biggest innovators in the industry, including TD Ameritrade CMO Denise Karkos, CMO Global Chevrolet and Global GM Marketing Operations Leader Timothy Mahoney, and more, at this exceptional two-day industry leading conference.

Register now.


Webinar: Top 5 Tips for Demystifying Viewability (Sept. 7)

MMA SmartBrief North America | Aug 29, 2016

When it comes to safeguarding the quality of digital advertising buys, it can sometimes feel like a game of whack-a-mole; as soon as one fraud or bot problem is addressed, another seems to appear. Quality challenges never fully go away. Join DataXu for a discussion about viewability and learn why higher view rates don't necessarily mean more viewable impressions, which creative is most viewable, how CTRs vary by view rate, and more.

Register today.


Last chance! Early bird pricing for the MMA SM2 Innovation Summit ends today!

MMA SmartBrief North America | Aug 26, 2016

Mobile is transforming the way consumers engage with brands. It's the ultimate disruptor and brands who think of mobile only as a channel dismiss the unprecedented role it’s playing in consumers' lives.

The MMA SM2 Innovation Summit, to be held Sept. 26 and 27, in New York, will focus on real-world strategies to help brands make their voices heard in the mobile space. Hear from the biggest innovators in the industry, including TD Ameritrade CMO Denise Karkos, CMO Global Chevrolet and Global GM Marketing Operations Leader Timothy Mahoney, and more at this exceptional two-day industry leading conference.

Hurry! Early bird pricing ends today. Don't miss out, secure your spot today.


Early bird pricing for the MMA SM2 Innovation Summit ends tomorrow

MMA SmartBrief North America | Aug 25, 2016

Mobile is transforming the way consumers engage with brands. It's the ultimate disruptor and brands who think of mobile only as a channel dismiss the unprecedented role it’s playing in consumers' lives.

The MMA SM2 Innovation Summit, to be held Sept. 26 and 27, in New York, will focus on real-world strategies to help brands make their voices heard in the mobile space. Hear from the biggest innovators in the industry, including TD Ameritrade CMO Denise Karkos, CMO Global Chevrolet and Global GM Marketing Operations Leader Timothy Mahoney, and more at this exceptional two-day industry leading conference.

Hurry! Early bird pricing ends tomorrow. Don't miss out, secure your spot today.


Webinar: The Evolving Mobile App Ecosystem -- And How It Can Drive Your Business (Sept. 6)

MMA SmartBrief North America | Aug 25, 2016

Recent developments are changing the nature of mobile apps and delivering new opportunities for the smart mobile enterprise. Join Swrve for a detailed look at what those developments are, and walk through some practical ways organizations can react to them to maximize mobile retention, engagement and revenues.

Register today.


Webinar: Discover 3 Ways Foot Traffic Can Help You Drive More Sales (Sept. 8)

MMA SmartBrief North America | Aug 24, 2016

Join mobile device location and programmatic leader Ubimo, and location intelligence leader Cuebiq to understand how you can get the most out of your mobile campaigns. Our experts will define three campaign tactics where foot traffic can help you drive more sales and connect programmatic with foot traffic measurement to improve campaign effectiveness.

Register now.


Early bird pricing for the MMA SM2 Innovation Summit ends Friday, 8/26

MMA SmartBrief North America | Aug 24, 2016

Mobile is transforming the way consumers engage with brands. It's the ultimate disruptor and brands who think of mobile only as a channel dismiss the unprecedented role it’s playing in consumers' lives.

The MMA SM2 Innovation Summit, to be held Sept. 26 and 27, in New York, will focus on real-world strategies to help brands make their voices heard in the mobile space. Hear from the biggest innovators in the industry, including TD Ameritrade CMO Denise Karkos, CMO Global Chevrolet and Global GM Marketing Operations Leader Timothy Mahoney, and more at this exceptional two-day industry leading conference.

Hurry! Early bird pricing ends Friday, Aug 26. Don't miss out, secure your spot today.


Announcing the MMA 2016 Smarties shortlist

MMA SmartBrief North America | Aug 23, 2016

It's official. The 2016 Smarties Shortlist has been selected. Check out the finalists here.

Winners will be announced at the Smarties celebration in New York City on Sept. 26. The next day, Denise Karkos, CMO of TD Ameritrade and this year's Jury chair, along with a few of our most enthusiastic jurors, will share key insights about the selection process and the latest trends in mobile marketing at the Insights from the Smarties Jury Room panel during the MMA SM2 Innovation Summit. You won't want to miss it.

Join us for the Smarties Awards Celebration of Talent. Register now.


How do you win a Smarties? Find out at the SM2 Innovation Summit

MMA SmartBrief North America | Aug 22, 2016

Have you ever wondered how Smarties winners are chosen -- what really goes on during Smarties judging?

On Sept. 27, attend the Insights from the Smarties Panel at the MMA SM2 Innovation Summit, led by Smarties Jury Chair Denise Karkos, CMO at TD Ameritrade. The panel will share how they reached their final decisions. Which entries stood out and why? What trends will affect and influence the direction of our industry? Take advantage of a unique opportunity to discover how you might be able to take home a Smarties Award next year.

The two-day SM2 Innovation Summit to be held in Chelsea Piers in New York City, sold out in 2015. Sign up today, then register your team for the Smarties dinner and awards presentation.

We hope to see you there!


Poker champion Phil Gordon signs on for MMA SM2 Innovation Summit

MMA SmartBrief North America | Aug 19, 2016

What does a professional poker player know about instant apps, chatbots and other emerging tech in the race to take over the post-app economy? As it turns out, a whole lot. And you're going to want to hear what he has to say.

Phil Gordon, World Poker Tour champion and president, chief product officer and founder of Chatbox, has been added to the roster for the MMA SM2 Innovation Summit to be held Sept. 26 and 27 in New York. In his lively talk, he'll share timely, actionable information about how instant apps, chatbots and other disruptors may forever change the way we use our devices.

Hear from Phil, our slate of globally renowned speakers and network with the world's foremost industry experts. Secure your spot today.


Announcing the MMA 2016 Smarties Shortlist

MMA SmartBrief North America | Aug 18, 2016

It’s official. The 2016 Smarties Shortlist has been selected. Check out the finalists here.

Winners will be announced at the Smarties celebration in NYC on Sept. 26. The next day, Denise Karkos, CMO of TD Ameritrade and this year’s Jury Chair, along with a few of our most enthusiastic jurors, will share key insights about the selection process and the latest trends in mobile marketing at the Insights from the Smarties Jury Room panel during the MMA SM2 Innovation Summit. You won’t want to miss it. Join us for the Smarties Awards Celebration of Talent.

Register now.


Calling all innovators -- MMA SM2 Innovation Summit

MMA SmartBrief North America | Aug 18, 2016

What technologies will drive the next wave of innovation in mobile? How can you create shareable moments -- content so valuable to your audience that they have to spread the word? Is empathy your company's biggest tool in the world of innovative mobile marketing?

The MMA SM2 Innovation Summit, to be held Sept. 26 and 27 in New York City, will focus on real-world strategies to help you make your voice heard in the mobile space -- and inspire your audience to take action.

Brands represented will include Citi, Allstate, The Coca-Cola Company, GM, Verizon, E*TRADE, MasterCard, Campbell's, AOL and Mazda, with more of the biggest innovators in the industry registering daily).

The SM2 Innovation Summit will sell out. Register today!


Xbox & Razorfish immerse "Halo" fans by using gyroscope for targeted mobile ads

MMA SmartBrief North America | Aug 16, 2016

The combination of a 3D environment, animation, audio/video and the rich imagery of the "Halo" franchise provided a unique immersive experience usually seen only within native apps, all within a user's browser.

View case study here.


Game-changing mobile insights: MMA SM2 Innovation Summit

MMA SmartBrief North America | Aug 16, 2016

Mobile is transforming the way business is done, and the MMA SM2 Innovation Summit, to be held in Chelsea Piers, New York, gives attendees a forum for networking with global thought leaders in the mobile space and sharing groundbreaking mobile strategies.

Our growing lineup of industry innovators will include Timothy Mahoney, CMO Global Chevrolet and Global GM Marketing Operations Leader, and AOL CEO Tim Armstrong. They'll be offering real-world guidance on how to:

    • Accelerate innovation and pinpoint what it takes to win at mobile.
    • Maximize the impact and quantify the value of mobile in your marketing mix.
    • Leverage location marketing to engage consumers and increase brand loyalty.
    • Create smarter mobile experiences that are more immersive, intuitive and personalized.

Sign up now, then continue the innovation celebration by registering your team for the Smarties dinner and awards presentation.

Be part of the conversation -- sign up today.


Welcome new MMA members

MMA SmartBrief North America | Aug 12, 2016

More and more companies from every faction of the mobile marketing ecosystem are joining as members of the MMA, including American Cancer Society, Brown-Forman, CarMax, MillerCoors, OwnerIQ, Pernod Ricard, Target, Uber and Videology.

Join our growing force of MMA members!


Understanding the Beacon Proximity Landscape

MMA SmartBrief North America | Aug 11, 2016

As the mobile industry rapidly adopts location technology in all its forms, The Mobile Marketing Association has released, "Understanding the Beacon Proximity Landscape," the latest update from its In-Store and Beacon Working Group. The paper defines the beacon ecosystem and outlines the opportunities and challenges facing each stakeholder within that system -- giving particular attention to consumers and the privacy imperative.

Download the report here.


Registrations are pouring in for the MMA SM2 Innovation Summit

MMA SmartBrief North America | Aug 11, 2016

The MMA SM2 Innovation Summit, to be held Sept. 26 and 27 in New York, is rolling out the most impressive list of speakers to ever take the stage during Advertising Week event. If you're looking to optimize your mobile spend, extend your competitive advantage and make the right connections, we've got you covered.

Brands already registered include 1-800-Flowers, Allstate, American Cancer Society, American Express, AOL, Bloomberg, Cadillac, Campbell Soup Company, Citi, The Coca-Cola Company, E*TRADE, Ford Motor Company, General Motors, GSK Consumer Healthcare, MARS, MasterCard, Mazda, Pfizer, TD Ameritrade, Travelers and Verizon. More brands are signing up every day.

Be part of the conversation. Register today.


General Motors, Lenovo, AOL headline MMA SM2 Innovation Summit

MMA SmartBrief North America | Aug 10, 2016

Designed by senior brand marketers, SM2 Innovation Summit 2016 will address the rapid evolution of how consumers discover, engage and purchase every product, service and experience. Watch as we roll out the most impressive list of speakers and agenda ever to take the stage at any event during Advertising Week

It is no longer about mobile marketing, but marketing in a mobile age.

Join the industry's most prominent and influential figures at this two-day industry leading conference to be held Sept. 26 and 27.

Register today!


MMA Guidance Report highlights the unique power of mobile native advertising

MMA SmartBrief North America | Aug 10, 2016

This Guidance Report summarizes the work the MMA Mobile Native Advertising Committee has developed over the course of the past year. It includes the definitions, formats, research on effectiveness and then concludes that certain basic, best practices can go a long way towards improving the efficacy of all the MMA mobile native ad formats. MMA Mobile Native Advertising Committee members have collaborated to share their learnings on what makes a native ad fit in with a publisher's environment, and yet stand out to a user.

Download the report here.


MMA on-demand webinar: Why vertical video may be the next frontier

MMA SmartBrief North America | Aug 08, 2016

As Snapchat has increased in popularity, so has vertical video, and for obvious reasons. The burgeoning social app is vertically-oriented, as are other, highly personal services such as Facetime and Skype. The interest is occurring against the backdrop of exploding interest in video, and in mobile video advertising.

Check out a replay of MMA's recent webinar with Rubicon Project, InMobi and Virool on how vertical video has nine times the completion rate as opposed to horizontal video inside a mobile environment.


Allstate and Intel added to the SM2 Innovation Summit agenda

MMA SmartBrief North America | Aug 01, 2016

How can you maintain customer trust in the age of the data breach? And how can you stay true to your brand while embracing innovation in ways that resonate with consumers?

Hear from Gary Davis, vice president, Global Consumer Marketing, Intel Security, and Sanjay Gupta, Allstate's chief marketing officer, at the MMA SM2 Innovation Summit to be held Sept. 26 and 27 in New York.

Davis will discuss consumer sentiment about privacy and outline steps you can take to ensure your company doesn't fall prey to a high-profile breach. Gupta will describe how the right mobile strategy can reinforce a company's good name while maximizing opportunities to capture attention and drive traffic.

Register today.




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