MMA Association News


New speakers announced: The 2017 MMA Leadership Forum Series

MMA SmartBrief North America | Jan 20, 2017

Personal and tactile, at once mass-targeted and intimate, mobile is revolutionizing business and marketing, creating new industries and developing unprecedented brand engagement and loyalty. This year's MMA's Mobile Leadership Forums, will deliver tangible strategies that leverage mobile as imperative to meeting marketing objectives. Speakers from Dunkin' Donuts, Marriott, Samsung, Target, Uber and Wendy's (with more added weekly!) will share how they make mobile work for their brands.

Register today to take advantage of early bird savings:

March 21: Mobile Marketing Video Leadership Forum
April 5: Mobile Location Leadership Forum
May 9 and 10: Mobile Marketing Leadership Forum


Announcing the MMA Mobile Native Video Guidance Report

MMA SmartBrief North America | Jan 20, 2017

Recent MMA SMoX research suggests that mobile video is three times more effective than TV and digital video. To help marketers make the most of this powerful tool, the MMA and the MMA Mobile Native Advertising Committee just released the new Mobile Native Video Guidance Report. The report outlines the best ways to leverage mobile video as a storytelling tool in mobile-first native environments, highlighting such areas as content, distribution, user experience/execution and measurement.

Read the report today. And, to transform your mobile native video efforts even further, attend our first Mobile Video Leadership Forum, on March 21 in New York City.


We want to hear from you! Mobile In-App and Mobile Web Advertising Measurement Guidelines released for public comment

MMA SmartBrief North America | Jan 19, 2017

The MRC, MMA and IAB released new Mobile In-App and Mobile Web Advertising Measurement Guidelines for public comment through the end of January. The revised guidelines will improve digital advertising measurement, shifting mobile in-app and mobile web from a "count-on-download" to a "count-on-begin-to-render" ad impression measurement standard. To the benefit of marketers, these guidelines impose a higher standard on publishers and ad servers and would do away with impressions counted against ads that didn't begin to render.

Read the full documents here and share your feedback on the guidelines here, through the end of January.


We want to hear from you! Location-Based Advertising Measurement Guidelines released for public comment

MMA SmartBrief North America | Jan 18, 2017

The MMA, in collaboration with the Media Rating Council and the IAB, has released a draft of the Location-Based Advertising Measurement Guidelines for public comment, through mid-January. These guidelines include important definitions, common practices and methods, and education on the many components that make up location-based advertising programs. For brand marketers, these guidelines should be viewed as a toolbox filled with clarifying information about the measurement of location, be it of a device, a place or an audience.

Read the full document here and provide your feedback on the guidelines here.


Last chance for early-bird prices: MMA Mobile Video Leadership Forum (March 21)

MMA SmartBrief North America | Jan 13, 2017

Learn how to tap into the sight, sound and storytelling capabilities of mobile video at the MMA Mobile Video Leadership Forum. This one-day event, new for 2017, will focus on real-world ways to promote your brand and achieve your business goals using the power of mobile video. You'll hear from leaders at Dunkin' Donuts, DigitasLBi, Target, XO Group and more at this can't-miss event.

Register today -- early-bird registration ends at midnight!


Register today: The 2017 MMA Leadership Forum Series

MMA SmartBrief North America | Jan 12, 2017

Personal and tactile, at once mass-targeted and intimate, mobile is revolutionizing business and marketing, creating new industries and developing unprecedented brand engagement and loyalty. This is The Mobile Imperative.

Start the new year off right by registering for the MMA's Mobile Leadership Forums. These one- and two-day events are dedicated to helping brands build capabilities by delivering tangible strategies that leverage mobile as imperative to meeting marketing objectives.

Register now for early bird pricing:

March 21: Mobile Marketing Video Leadership Forum
April 5: Mobile Location Leadership Forum
May 9-10: Mobile Marketing Leadership Forum


Save the dates: Shape the future of mobile marketing by attending MMA's 2017 global events

MMA SmartBrief North America | Jan 12, 2017

Inextricably woven into the buying journey and consumer lifecycle, mobile creates the most direct and closest connection brands can have with their customers. The Mobile Marketing Association's 2017 global events will show you how to develop unprecedented brand engagement and loyalty for your brand and better position you to help shape the future of mobile marketing -- so save the date(s) now!


Last week of early-bird prices: MMA Mobile Video Leadership Forum (March 21)

MMA SmartBrief North America | Jan 11, 2017

Learn how to tap into the sight, sound and storytelling capabilities of mobile video at the MMA Mobile Video Leadership Forum. This one-day event, new for 2017, will focus on real-world ways to promote your brand and achieve your business goals using the power of mobile video. You'll hear from leaders at Dunkin' Donuts, DigitasLBi, Target, XO Group and more at this can't-miss event.

Register today, before Early-Bird Passes sell out.


Tomorrow: Leveraging MTA to Improve Marketing Mix Effectiveness -- Part 4 of MMA's Mastering Multi-Touch Attribution Webinar Series (Jan. 10)

MMA SmartBrief North America | Jan 09, 2017

The Marketing Attribution Think Tank continues tomorrow with part four of its four-part, members-only webinar series, "Mastering Multi-Touch Attribution." This webinar will focus on ways your organization can optimize MTA to achieve tangible business outcomes and will review real-world examples of agile marketing in practice so you can learn how global organizations use MTA approaches to increase marketing ROI.

MMA members, register here. If you're not a member, email matt@mmaglobal.com to find out how you can participate in MATT.


Next week: Leveraging MTA to Improve Marketing Mix Effectiveness -- Part 4 of MMA's Mastering Multi-Touch Attribution Webinar Series (Jan. 10)

MMA SmartBrief North America | Jan 06, 2017

The Marketing Attribution Think Tank continues this month with part four of its four-part, members-only webinar series, "Mastering Multi-Touch Attribution." This webinar will focus on ways your organization can optimize MTA to achieve tangible business outcomes and will review real-world examples of agile marketing in practice so you can learn how global organizations use MTA approaches to increase marketing ROI.

MMA members, register here. If you're not a member, email matt@mmaglobal.com to find out how you can participate in MATT.


Register now: The 2017 MMA Leadership Forum Series

MMA SmartBrief North America | Jan 06, 2017

Personal and tactile, at once mass-targeted and intimate, mobile is revolutionizing business and marketing, creating new industries and developing unprecedented brand engagement and loyalty. This is The Mobile Imperative. Start the new year off right by registering for the MMA's Mobile Leadership Forums. These one- and two-day events are dedicated to helping brands build capabilities by delivering tangible strategies that leverage mobile as imperative to meeting marketing objectives.

Registration is now open for our New York City forums, sign up now for early bird pricing:

March 21: Mobile Marketing Video Leadership Forum
April 5: Mobile Location Leadership Forum
May 9-10: Mobile Marketing Leadership Forum


Leveraging MTA to Improve Marketing Mix Effectiveness -- Part 4 of MMA's Mastering Multi-Touch Attribution Webinar Series (Jan. 10)

MMA SmartBrief North America | Jan 03, 2017

The Marketing Attribution Think Tank continues in January with part four of its four-part, members-only webinar series, "Mastering Multi-Touch Attribution." This webinar will focus on ways your organization can optimize MTA to achieve tangible business outcomes and will review real-world examples of agile marketing in practice so you can learn how global organizations use MTA approaches to increase marketing ROI.

MMA members, register here. If you're not a member, email matt@mmaglobal.com to find out how you can participate in MATT.




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