MMA Association News


General Motors, Lenovo, AOL headline MMA SM2 Innovation Summit

MMA SmartBrief North America | Jul 22, 2016

Designed by senior brand marketers, SM2 Innovation Summit 2016 will address the rapid evolution of how consumers discover, engage and purchase every product, service and experience. Watch as we roll out the most impressive list of speakers and agenda ever to take the stage at any event during Advertising Week

It is no longer about mobile marketing, but marketing in a mobile age.

Join the industry's most prominent and influential figures at this two-day industry leading conference to be held Sept. 26 and 27.

Register today!


Webinar: Navigating Location-Based Marketing (July 28)

MMA SmartBrief North America | Jul 22, 2016

More than 85% of Americans are never more than three feet from their mobile phones, making location-based marketing one of the most effective and fastest-growing ways to engage app users. Learn from mobile marketing experts how to leverage location-based technology to better target and understand your customers. You'll hear from Ken Whelan, co-founder of Smartwhere, and Ian Sefferman, general manager of the TUNE Marketing Console.

If you're a mobile marketer looking for a roadmap to using location-based marketing to improve your campaigns and glean deeper insights about your customers, you won't want to miss this.

Register today.


Webinar: 3 Tips to Make Mobile Marketing Better Through Data Science (Today)

MMA SmartBrief North America | Jul 21, 2016

Today, 80% of internet users worldwide own and use a smartphone in addition to a desktop computer. Given that, internet consumption habits of global consumers have transformed in recent years, driven by the optionality of new technology and a proliferation of devices. With each of those devices comes data -- vast amounts of it -- and deciding what to do with that data has become the million-dollar question for today's marketers.

Listen in to find out how this advertiser used the wealth of data at its fingertips to discover new customers in a scalable manner while re-engaging lapsed users -- all while driving down cost per acquisition by 82%.

Register today.


Webinar: 3 Tips to Make Mobile Marketing Better Through Data Science (July 21)

MMA SmartBrief North America | Jul 20, 2016

Today, 80% of internet users worldwide own and use a smartphone in addition to a desktop computer. Given that, internet consumption habits of global consumers have transformed in recent years, driven by the optionality of new technology and a proliferation of devices. With each of those devices comes data -- vast amounts of it -- and deciding what to do with that data has become the million-dollar question for today's marketers.

Listen in to find out how this advertiser used the wealth of data at its fingertips to discover new customers in a scalable manner while re-engaging lapsed users -- all while driving down cost per acquisition by 82%.

Register today.


Webinar: One Perfect Mobile Experience -- a Billion Times a Day (Today)

MMA SmartBrief North America | Jul 19, 2016

Join IBM Product Marketing Manager, Michael Trapani, as he shares insights on how mobile is evolving to be the access point for the cognitive era, enabling brands to develop deeper engagement, layering in nuances of tone, sentiment, emotional state, environmental conditions and even personal relationships. You will hear how you can accelerate innovation with emerging capabilities that help you create experiences that are smarter, more immersive, intuitive and personalized to create the perfect moment -- billions of times a day.

Register today.


Webinar: One Perfect Mobile Experience -- a Billion Times a Day (July 19)

MMA SmartBrief North America | Jul 18, 2016

Join IBM Product Marketing Manager, Michael Trapani, as he shares insights on how mobile is evolving to be the access point for the cognitive era, enabling brands to develop deeper engagement, layering in nuances of tone, sentiment, emotional state, environmental conditions and even personal relationships. You will hear how you can accelerate innovation with emerging capabilities that help you create experiences that are smarter, more immersive, intuitive and personalized to create the perfect moment -- billions of times a day.

Register today.


AOL's Armstrong & GM's Mahoney to keynote MMA's SM2 Innovation Summit

MMA SmartBrief North America | Jul 11, 2016

Brands that think of mobile as just a channel dismiss the unprecedented role it is playing in customers' lives and diminishes the possibilities it provides for marketers. Mobile is marketing. Mobile is utility. Mobile is connection. Mobile is engagement. Mobile is transformational.

At this year's MMA SM2 Innovation Summit, Sept. 26 and 27, Tim Armstrong, CEO of AOL, will talk about why he thinks we are sitting at "the collision of the future of media and the future of advertising." Tim Mahoney, CMO of Global Chevrolet and Global GM Marketing Operations leader, will share insights on how the brand is tapping into mobile as it transforms its business.

Join the industry's most prominent and influential figures at this two-day industry leading conference.

Register today!


Webinar: The Eight Critical Mobile-First Creative Best Practices (July 14)

MMA SmartBrief North America | Jul 11, 2016

Eighty-five percent of advertisers on the InMobi Exchange are leveraging rich media and video. Understanding the mobile-first creative best practices that leading DSP, The Trade Desk, and mobile in-app exchange network, InMobi, are bringing to market is crucial in order to apply them to your own mobile campaigns and reach mobile consumers successfully.

Register today.


Webinar: One Perfect Mobile Experience – a Billion Times a Day (June 30)

MMA SmartBrief North America | Jun 29, 2016

Join IBM Product Marketing Manager, Michael Trapani, as he shares insights on how mobile is evolving to be the access point for the cognitive era, enabling brands to develop deeper engagement, layering in nuances of tone, sentiment, emotional state, environmental conditions and even personal relationships. You will hear how you can accelerate innovation with emerging capabilities that help you create experiences that are smarter, more immersive, intuitive and personalized to create the perfect moment -- billions of times a day.

Register today.


Extended submission deadline for 2016 Smarties Awards

MMA SmartBrief North America | Jun 27, 2016

With hundreds of campaigns already submitted, the 2016 MMA Smarties is set to surpass last year's entries. With competition this fierce, we know you may still need a bit more time to complete all your submissions, so wanted to remind you that we have an extended deadline, June 30.

Don't just inspire action. Take action -- before it's too late.


Webinar: Making Data Talk: How to Understand and Acquire More High Value Mobile Users (June 28)

MMA SmartBrief North America | Jun 27, 2016

The state of mobile user acquisition is changing. Marketers are shifting their focus in an attempt to acquire more high-value users. But what does a high-value user look like, and what are the signals that represent their potential? Our latest State of Mobile Acquisition report explains how marketers can understand, identify and acquire more high-value users in order to drive their business forward.

You'll see that keeping track of KPIs, such as cohort behaviors, retention and funnel metrics, do not provide the complete picture. With both in app and mobile advertising data, marketers can uncover new, meaningful insights around customer value.

Register today.




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