Most Clicked MMA SmartBrief North America Stories


1. Report: Millennials stand out as mobile generation

MMA SmartBrief North America | May 26, 2015

Millennials stand out from earlier generations in a number of ways, according to a Bank of America Merrill Lynch report, and among them is their dedication to mobile. This generation is more willing than others to engage in mobile commerce and generally spends a good deal more time connected. Carrier Management online (05/25)


2. Study: Apps are the way to reach millennials

MMA SmartBrief North America | May 27, 2015

Mobile applications rather than ad placement are the key to marketing to millennials, Oracle says. This generation is more likely than others to access apps for a variety of activities, including payments, social interaction and to explore local businesses, the study found. The Content Standard (05/26)


3. Tips for marketers as Facebook ups its mobile game

MMA SmartBrief North America | May 21, 2015

Facebook is looking to up its game this year as a prime platform for marketers with a focus on mobile as well as data, creativity and measurement, according to Steve Irvine, global head of Facebook's Marketing Partners program. He offers tips on how best to leverage Facebook and cautions against putting mobile in a silo separate from other marketing efforts. Direct Marketing News (05/20)


4. Commerce, ads to drive surge in mobile Internet

MMA SmartBrief North America | May 26, 2015

Mobile Internet revenue is likely to nearly triple in size from 2014 to 2018, reaching $850 billion, according to Digi-Capital. Mobile commerce and mobile advertising will be the chief drivers, with the latter projected to ascend from third to second place in terms of revenue generation in three years. TechCrunch (05/26)


5. IDC: Expect fast growth in Internet of Things this year

MMA SmartBrief North America | May 21, 2015

The rapid adoption of digital signage in retail will help drive 19% growth in the Internet of Things consumer and enterprise markets this year, IDC predicts. The fast-growing IoT space is expected to expand from $42.2 billion in 2013 to $98.8 billion in 2018. CIO Today (05/20) InformationWeek (05/20)


6. Flurry: Apps dominate time Canadians spend on mobile

MMA SmartBrief North America | May 22, 2015

Social and messaging applications dominated as apps overall accounted for 86% of the time that Canadians spent on mobile devices in March, according to Flurry. The app category that saw the biggest year-to-year gain was health and fitness, with usage more than doubling. eMarketer (05/22)


7. Coke Zero, Carlsberg and others create billboards you can taste

MMA SmartBrief North America | May 26, 2015

Coke Zero, Carlsberg beer and Mr. Kipling, a U.K. baked-goods company, have each created billboards that were edible in one way or another. The Coke Zero and Carlsberg billboards dispensed soda and beer, respectively, while Mr. Kipling's was made completely from cake and icing. Los Angeles Times (tiered subscription model) (05/25)


8. Kellogg sees sales gain from Pandora mobile ads

MMA SmartBrief North America | May 22, 2015

Kellogg saw a 7% incremental sales gain as a result of an ad campaign on Pandora which promoted Pop-Tarts to an audience of primarily millennials. The campaign's ads were predominantly viewed on smartphones, and produced a "three-time lift of return on investment," Lauren Johnson writes. Adweek (05/21)


9. Firm: Apple takes back most valuable brand standing

MMA SmartBrief North America | May 27, 2015

After being displaced by Google last year, Apple is once again rated the world's most valuable brand, according to Millward Brown's annual BrandZ ranking. Apple's status is enhanced by a surge in company value and the introduction of the Apple Watch, which was released even as Google pulled back on its Glass headset plans. Mashable (05/27)


10. PayPal plans a more mobile future

MMA SmartBrief North America | May 26, 2015

PayPal envisions a "full-service" future as it plans to offer credit purchases, mobile transactions and customer loyalty rewards programs, according to Dan Schulman, who will become CEO as the company goes independent. The new focus is driven by consumers' rapid transition to mobile devices, Schulman says. NewsFactor Network (05/25)




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