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Fred Armisen interrupts people's lives in W+K ads for Heineken

4A's SmartBrief | Jul 22, 2014

Comedian Fred Armisen calls a pay phone to see who will pick up in a video for Heineken, the beginning a series of "social experiment" ads for the brand from Wieden+Kennedy, New York. The videos reflect the Heineken "brand point of view ... that in order to progress, you need to go beyond your comfort zone," said Nuno Teles, chief marketing officer at Heineken USA. Advertising Age (free access for SmartBrief readers) (07/21)


A-B InBev is reviewing its U.S. media account

4A's SmartBrief | Jul 21, 2014

Samsung ad mocks rumors of a bigger iPhone screen

4A's SmartBrief | Jul 23, 2014

Pizza Hut moves creative from McGarryBowen to Deutsch

4A's SmartBrief | Jul 18, 2014

Apple Air ad highlights variety of user tastes

4A's SmartBrief | Jul 23, 2014

Honda ad pokes fun at Latino marketing cliches

4A's SmartBrief | Jul 21, 2014

Target creates Web series starring YouTube celebrities

4A's SmartBrief | Jul 21, 2014

Guess sponsors Marie Claire issue with front-cover "zipper"

4A's SmartBrief | Jul 22, 2014

Fred Durst of Limp Bizkit directs latest eHarmony ads

4A's SmartBrief | Jul 18, 2014

Nike ad seeks to build up Brazil's Olympic hopes

4A's SmartBrief | Jul 18, 2014


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Virtual IAAS: Early Registration Now Open

4A's SmartBrief | Jul 24, 2014

Workshop Leaders Added to 4A's Strategy Festival 2014 Lineup

4A's SmartBrief | Jul 24, 2014

Become a Sponsor at 4A's Strategy Festival 2014

4A's SmartBrief | Jul 23, 2014

Google Glass Developer Added to 4A's CreateTech 2014 Lineup

4A's SmartBrief | Jul 23, 2014

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4A's SmartBrief | Jul 22, 2014




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