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BBDO Atlanta to transition focus from TV to digital

4A's SmartBrief | Jul 25, 2014

BBDO Atlanta has laid off as much as 15% of its staff and plans to hire employees that can assist its new focus on digital content and analytics. The shift away from producing major TV campaigns to more frequent digital messages may soon spread to other BBDO offices. Advertising Age (free access for SmartBrief readers) (07/24)


Fred Armisen interrupts people's lives in W+K ads for Heineken

4A's SmartBrief | Jul 22, 2014

A-B InBev is reviewing its U.S. media account

4A's SmartBrief | Jul 21, 2014

McDonald's announces 18-month plan to refocus its brand

4A's SmartBrief | Jul 24, 2014

Samsung ad mocks rumors of a bigger iPhone screen

4A's SmartBrief | Jul 23, 2014

Apple Air ad highlights variety of user tastes

4A's SmartBrief | Jul 23, 2014

Hedge fund buys 6.7% of Interpublic, will press for sale

4A's SmartBrief | Jul 25, 2014

Honda ad pokes fun at Latino marketing cliches

4A's SmartBrief | Jul 21, 2014

Target creates Web series starring YouTube celebrities

4A's SmartBrief | Jul 21, 2014

Guess sponsors Marie Claire issue with front-cover "zipper"

4A's SmartBrief | Jul 22, 2014


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