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Edelman decides to heed it own advice after PR flubs

4A's SmartBrief | Aug 18, 2014

Public relations giant Edelman is trying to correct course after making two seemingly unforced PR errors on its own behalf -- one was related to a Guardian survey about climate change and another was a blog post suggesting there was "opportunity" to be found in the death of actor Robin Williams. "Just because you advise clients on the complexities of today's world, that doesn't mean they're easier to manage," said Edelman's Ben Boyd. "We will treat ourselves like we treat a client," he added. New York Times (tiered subscription model), The (08/17)


Agencies embrace training amid shift to digital

4A's SmartBrief | Aug 19, 2014

Julia Louis-Dreyfus, "Breaking Bad" duo star in Audi ad

4A's SmartBrief | Aug 20, 2014

Agencies praise initial test of video ads on Twitter

4A's SmartBrief | Aug 21, 2014

Texas agency creates newspaper to reach oilfield workers

4A's SmartBrief | Aug 19, 2014

Newcastle seeks user photos for bad Photoshop campaign

4A's SmartBrief | Aug 20, 2014

Ikea campaign pictures the future lives of hypnotized shoppers

4A's SmartBrief | Aug 22, 2014

A-B InBev U.S. media review narrowed to OMD, MediaCom and Spark

4A's SmartBrief | Aug 21, 2014

Honda, W+K show the Civic in a carousel of extreme temps

4A's SmartBrief | Aug 22, 2014

Madden makes Kevin Hart go mad in video from Heat

4A's SmartBrief | Aug 18, 2014


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