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4A's CMO: Attracting talent is a core issue for agencies

4A's SmartBrief | Sep 30, 2014

Even as agencies seek new approaches in a data- and technology-driven marketplace, "there will never be a substitute for a great idea," says Alison Fahey, chief marketing officer at the 4A's. Fahey, who joined the 4A's in March, says she's been focused on boosting the association's brand and helping agencies in their approach to key challenges, such as talent acquisition. "I think the agencies best positioned for the future are the ones closest to cracking the code on talent," she adds. SmartBrief/SmartBlog on Leadership (09/30)


Burt's Bees TV debut brings joyful flavors to life

4A's SmartBrief | Sep 26, 2014

The digital-TV question at the center of Advertising Week

4A's SmartBrief | Sep 29, 2014

William Shatner and a teddy bear star in Thomson Holidays ad

4A's SmartBrief | Sep 26, 2014

Virgin Atlantic to search for North American creative lead

4A's SmartBrief | Sep 25, 2014

Leo Burnett's Arc expansion signals shopper marketing's rise

4A's SmartBrief | Oct 01, 2014

BBDO ad for Viagra makes a straightforward appeal

4A's SmartBrief | Oct 01, 2014

Why consumers aren't making purchases on social media

4A's SmartBrief | Sep 26, 2014

WPP's Martin Sorrell helps kick off Advertising Week discussions

4A's SmartBrief | Sep 30, 2014

Odd Jeff Goldblum infomercial pushes a GE light bulb

4A's SmartBrief | Sep 30, 2014


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Advertising Week 2014: The 4A's Competitive Edge

4A's SmartBrief | Sep 29, 2014




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